1. Taco Bell
ADV 492 Final Project
Zachary Chmill

2. Client History
 5,800 Restaurants in the U.S.
 80% are owned by independent
franchises.
 Founded March 21, 1962 by Glen
Bell at the age of 25.
 Bought by PepsiCo in 1978 and
grew rapidly.
 Revenue of 1.9 billion USD in
2009.

3. Challenges & Goals
 People do not believe in the quality
of Taco Bell products
 Show people about great deals
compared to other fast food chain
restaurants.
 Convince people that service is of
better quality and speedier than
other fast food chain restaurants.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

4. Facebook
 Fans of Taco Bell can post their
thoughts on different food Taco
Bell has to offer.
 Can receive feedback from fans on
what types of deals Taco Bell
should include on their menu.
 Restaurant Locator Feature.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

5. Twitter
 Announce new location openings
 Announce new deals and coupons
 People could print off coupons
directly from Taco Bell off from
Twitter
 Twitter would create a strong
“buzz” around everything going on
with the Taco Bell company.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

6. Blogging
 Talk about different community events
Taco Bell has sponsored or been a part
of.
 Stories that Taco Bell are involved in that
would not be located on their website.
 Would shed a positive light on Taco Bell
 Also could just talk about different
entertaining events that Taco Bell has
been a part of.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

7. Public Relations
 Promote events and activities to
show that Taco Bell wants to be
part of the community
 Also can do press releases
announcing charitable donations,
etc.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

8. Strategy Evaluation
 Google Analytics
 Adwords would be used late night and
geared towards a younger crowd
 Twitter Analytics
 Allows you to see which tweets caused
people to have a reaction on twitter.
 + Other web history applications to see
what people respond to and why.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

9. Budget Allocation
 Spread out evenly among most of
the media networks.
 Special emphasis on Blogging and
Public Relations.

10. Timeline
 Heavily advertise throughout the
whole year.
 Possibly more advertising in
summer months with a pulsing
media schedule.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.