13. 13
LACK OF MISSION STATEMENT
l This statement
sets the tone not
only for your
business plan, but
also for your
company and acts
as a guiding
principle for
company actions.
24. 24
DANGEROUS THOUGHTS
l An excellent individual can replace A good team.
l A big part in a small pie more valuable than a small part
of a big pie.
l They make it a success so can I.
l If none has been successful than the chance is mine.
l I am only a small amount of money away from success.
l Keep company information secret, even with your
investor.
l Don’t listen to your clients/customers