5 purposes and 5 guiding principle. Company (Micro, Small, Medium, …) can’t be managed without consciousness: of the market, of the numbers, of the relationship. Conscious Business is very enlightening. Effectuation approach can focus on improvement process starting with the resources at disposal. Only if these are not sufficient, it is essential to find out new ones. Business planning a 360 degree view: strategic, numerical, relationship-wise. Ocean Blu Theory (Strategy and Leadership) is very useful. A Traction implementation is fundamental to take the plan to reality: Entrepreneurial Operating System approach can help to stay focused on actions and timetable. Mentoring is essential to motivate people. But Conscious Consultancy can’t finsh at this point. Kaizen is the principle for a continuous improvement. The process is never accomplished.

1. 1° COMPREHEND = CONSCIOUSNESS
2° MAXIMIZE = BRIDGE
3° PLAN = JUDO
4° IMPLEMENT= MENTORING
5° RESTART= KAIZEN

2. 1° purpose: COMPREHEND!
-Market (Blue Ocean Strategy);
-Numbers (Balance Sheet Analysis);
-Relationship (Blue Ocean Leadership).
Guiding principle: CONSCIOUSNESS!

3. 1° guiding principle:
CONSCIOUSNESS!
Company competes on the market as a
single entity despite it is a group of
people that with their intaractions
origin “also” the financial results.

4. 2° purpose: MAXIMIZE!
-Resources (Effectuation).
Guiding principle: BRIDGE!

5. 2° guiding principle:
BRIDGE!
It isn’t important win the single hand
but do our best with the cards at our
disposal.
Only if it isn’t sufficient, it is essential to
“bridge” the gap!

6. 3° purpose: PLAN!
-Srategy (Blue Ocean Strategy);
-Numbers (Sustainable Business Plan);
-Relationship (Blue Ocean Leadership).
Guiding principle: JUDO!

7. 3° principio:
JUDO!
Gentle way.
Action/Reaction = Tori (taker/ company)
versus Uke (receiver/ market).

8. 4° purpose: IMPLEMENT!
-TR-actions (Entrepreneurial Operating
System).
Guiding principle: MENTORING!

9. 4° guiding principle:
MENTORING!
As well plan without actions remain a
dream, consultancy without
implementation is sterile.

10. 5° purpose: RESTART!
-The process (Reorganize).
Guiding principle: KAIZEN!

11. 5° guiding principle:
KAIZEN!
In quest of continuous improvement.

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