Kashina AyalaCom 410Professor Renee Hobbs7 October 2012TITLE: YouFoodCONCEPT: Inventive, imaginative, non-traditional, competitive methods of cooking performedby two teams of teenagers in a fun fast-paced environment.CONTENT: The show will involve two teams of teenagers with four people on each team. Eachteam will compete against one another by preparing three dishes of food that will be presented toeach judge. Each team will have 45 minutes to prepare all three courses. The teams will consistof two boys and two girls on each team, who will collaboratively creative a snack, dinner, anddessert that will best show the creative, inventive, and cultural foods of each team. In addition tothe four members on each team, there will be a team coach/executive chef on each team to helpwith safety regulations and education on culinary arts.The team coaches are not allowed toactually prepare the food for the contestants or flavor the food because that would create a bigdisadvantage to both teams. The suspense factor to the show will be a secret ingredient that mustbe used in each of the three courses by each team. The failure to use the secret ingredient willresult in a major decrease in score by the judges. The disheswill be presented to three judges:Demi Lovato, Shailene Woodley, and the third judge will be a surprise judge of the week. Thefirst episode will have Leon Thomas III from the hit show „Victorious‟ as the guest judge. Theemphasis of this show is not solely on the quality of food because these are young teens who areputting their passion, love, and fun for food to the test; rather the show is to educate teenagersand parents on healthier options to the traditional foods eaten in America. This show will also
emphasize the risks of obesity, juvenile diabetes, high cholesterol, and the importance of abalanced diet. The purpose of the show is to entertain the audience, the judges, and the viewers at home,but also providing an educational aspect on healthy living and better food choices for teenagers.The show will not only provide American food options, but multicultural, kid-friendly foods thatare easy to make and delicious. The viewers at home will have access to the recipes to do athome themselves also. In addition to receiving the recipes, each week the viewers at home willhave access to vote online for the best presentation, best group unity, and most likeable meals.The team who creates the most creative, well-presented, delicious dishes of food will win theultimate prize. The prize will vary from show to show because each team is asked what theirhobbies, interests, and future goals are. The team who wins will appear again on the show on theseason finale, which will have all of the winning teams competing for the ultimate prize! Theshow will take place in New York City, which is one of the mecca cities of cooking in the UnitedStates. The stadium will feature stadium seating, live action, and audience participation. Inaddition, the audience will vote on what the secret ingredient is for the episode at hand. The hostof the show will be Guy Fieri, who is well known for trying various combinations of food.FORMAT & GENRE: This show is a fast-paced, interactive, action-packed game show format.The show will consist of a host, eight contestants, three judges, and a live audience. In addition,the contestants will prepare a two minute video that shows the viewers at home and the audiencewho they are, where they come from, what their favorite foods are, who influenced their cookingstyle, what their interests are, what their future goals are, which school they attend, theimportance of health in their lives, and why they feel they will be great competition. It isimportant to note that the contestants will be diverse, and will have equal numbers of girls and
boys on each team. The show will start off with the host introducing the show, the contestants,and a brief explanation of the rules of the show. The rules are as follows: each team will consistof four members and a coach. The coach is collaboratively selected by each team, and theiroptions consist of choosing from the current Iron Chefs of America. The coach will beintroduced right before the first commercial break. After the break, the host will reveal what theaudience chosen secret ingredient will be. The teams will then have two minutes to collaboratewith the coach and their team mates on what three items they will make. They then will dividetheir team on who will complete what and how everything will be prepared. Each team must beable to have a snack, a dessert, and dinner on the plate before the 45 minutes expires. The platesmust be well presented and creative. After the meals are done, the three judges will give theirevaluation of each course and decide who they feel has the best dishes.Before the judges evaluateeach dish, the dishes will appear on the television, with their recipes and creative ideas, and inreturn the viewers at home will then have to decide on who they feel are the winners, by votingonline. Each contestant will discuss the ingredients used, the style of the course, and whatmeasurements were used. The recipes will then appear on the right corner of the screen so theviewers at home, whether it is kids or parents, will be able to use them.After, the break the hostwill reveal who the winner is and what they have won. IT IS IMPORTANT TO NOTE THATSAFETY CONCERNS WILL BE DISCUSSED THROUGHOUT THE SHOW! Demonstrationson how to properly use the kitchen equipment will be addressed prior to airing the show. For theviewers at home, the host will reiterate the proper kitchen instructions. During the preparationsof the three courses discussions on health topics, statistics, and factual information on a balanceddiet will be discussed as well, through pre-recorded tapes by each contestant, which will air inbetween the cooking time.
AUDIENCE AND DISTRIBUTION: The show is an hour long, live action, game show. Thetarget audience will be ages 12 to 17 of all races and genders. Although the ages will vary eachteam will consist of similar age groups, so that there are no advantages for one team over theother. Each diversified team will have to collaboratively create cultural meals that are kid-friendly, fun, and creative. Each contestant is on the show to win the ultimate prize, however,the contestants will learn how to work in groups, communicate effectively to one another, workat a fast-paced environment, decision making capabilities, problem solving skills, measurementsfor recipes, the ability to accept others‟ ideas, the importance of time, and respect for coaches,teammates and opponents. The show will be able to tape everything within a given 3 hourframe, which will save on the budget because multiple days of filming would not be necessary.COMPETITIVE ANALYSIS: There aren‟t specific shows that are similar to the conceptpresented, but PBS offers a show called “Hey Kids Let‟s Cook” that offers the abilities forchildren to learn a different recipe each week. “Hey Kids Let‟s Cook” is targeted at ages 6 to 14,while YouFoodis targeted at ages 12 to 17. YouFoodoffers the abilities for teenagers to use theirown imagination, creativity, and originality in making their own creations of a snack, dinner, anda dessert. This show is a better option than any other similar show because it offers factualnutritional information, suspense, team building skills, and significant abilities that teenagersneed. There isn‟t a show that on television that offers two teams of teenagers that are able toexpress themselves through their passion of food, cooking, decorating, communicating, andcompetition. The lessons learned on this show cannot be beaten either. What other show offersteenagers to learn the best food options, the amount of calories in different types of food, beingintroduced to multicultural foods, and the abilities to make new friends and healthyrelationships? This show is without a doubt the best option for television.
APPEAL: Teenagers will love this show because it offers a positive, productive environmentthat allows them to express themselves in multiple ways. The emotions that teenagersexperience during adolescence are unpredictable, so this show offers a way for teenagers to beunderstood, while gaining great educational background on nutrition and food. Teenagers willbe able to show off their skills, make friends, and win great prizes that can help with their futurecareers, hobbies, and goals. The fight of being the best in high school could be solved in KitchenStadium, which is a positive environment; rather than teenagers using their competitive strive ina violent way. The appearance of celebrities and being seen on television I believe would attractteenagers to watch the show as well. Not only is the show fun, teenagers will be able to show theworld who they are and what their talents are, and what teenager wouldn‟t want this?DISTRIBUTION: The show will reach audiences through internet advertisements, televisioncommercials, and radio advertisements as well. The internet advertisements will be made viaGoogle, YouTube, and Facebook because these are the three most popular teenager websites.The show will appear on television commercials on the Disney Channel, MTV, BET, FoodNetwork, Discovery Kids, ABC Family, and Nickelodeon. These are the most popular televisionchannels in the United States, so it would be smart to air commercials advertising the new showon these channels to obtain viewers and possible participants. I decided the show would air onthe Food Network channel because viewers who already watch shows on the Food Network havethe passion and interest in cooking. I feel it would be a disadvantage for the show to air onDisney or Nickelodeon because the risk of finding an audience who enjoys cooking as an interestwould be higher than already airing it on a network that parents, teens, and young adults enjoy.In addition, YouFood will offer a Digital Teen online website page, where they can create theirown recipes, learn about the value of exercise, see the pictures of food recipes that have already
appeared on the show, and teen blog that can help them express their passion, struggles, andinterests with food and healthy living. I would also hope that mommy blogs would occur afterseeing a show with great ideas, a teenage haven and a place for parents and teens to indulgetogether.MARKETING/PROMOTION/LICENSING/MERCHANDISING: I will help pay for this showby proposing to food manufacturers the benefits in helping to produce a healthier America forchildren and teenagers. I will also create a proposal for Wal-Mart to help provide food andprizes for the show, in hopes that they see the advertisement opportunities for themselves byhelping out with the show as well. I would see if there are any chefs like Paula Dean, EmerilLagasse, Guy Fieri, and any other Iron Chefs if they can contribute to the cooking utensils, potspans, etc… on the show and in return their products will be advertised throughout the show. Iwould expect advertising to happen on the original show, Iron Chef America, which would helppromote a show on the same network. I would also create a proposal to Kenmore to try and getthe top notch stoves, refrigerators, microwaves, and other equipment. I would be in charge ofpromoting the show by appearing on the radio, interviews, and talk shows. I believe that radiopromotions would be great because the target audience tends to listen to music greatly. Talkshows are a way to reach out to parents who might become interested in learning more recipes,and perhaps realize that their children are capable of relating to the show. I would propose to Nike, Gatorade, and Crest to sponsor the show. I would create aproposal that shows these companies the benefits on promoting healthy living to teenagers.Teenagers use these products often and it would be great publicity for the show as well as greatadvertisements for the three companies. Licensing the show should not be a huge problembecause I am hoping that First Lady Michelle Obama, Lady Gaga, Beyonce Knowles, Christina
Aguilera, Fat Joe, and other artists who have campaigns, foundations, and interests in having ahealthier America, the prevention of juvenile diabetes, and an emphasis on healthy living.Merchandise could be sold to children, parents, preteens, and teenagers as well. Shirts,sweatpants, sneakers, hats, aprons, and cooking equipment that saysYouFood, Teen Challenge,Teen Takeover, Indulge in YouFood, YouFood=Good Food, and “Be a teen, but eat green”sayings on a variety of the items would help promote the show and create more viewers to theshow. Merchandising for this show I feel could be huge because many celebrities, Iron Chefs,the Food Network channel, and the companies sponsoring it could all help create merchandisefor this show.