1. Directional Fluid Flow Sampler
Work produced by: Chiemela Amaechi,
Jack Baker, Victory Damisa, Laura
Hanks, Maja Lakner and Shamaimaa
Nagger.
2. The Product
• Non-electrical
• No maintenance
• No protective housing
needed
• No installation required
• Measures dust and other pollutants….With
Directional information.
• Weathervane-like
• 12 (or 24) sampling spaces
• Clock face formation
Co-Inventors: Professor Roger Timmis and Professor Kevin Jones
3. The Competition
The Diffusion Tube Electronic sampling devices
• Takes an air sample
• Cheap and Easy
• Measures a number of things
• Electrical (therefore has running
costs)
• Expensive
Directional Sticky-Pad Dust Gauge
• Directional dust sampler
4. Route
• Local focus: Lancaster University name more effective
• Created surveys online: Time convenient for the participants
Market Areas
• Governmental Monitoring: Do they need a directional component?
• Dust Monitoring: Already a good competitor!
Could we keep up with the electronic samplers?...Probably not.
Markets
5. Market Gaps
• Simpler Dust Flux Analysis
• Environmental Consultancies
• Directional sampling of alternative air pollutants
• Developing countries
A Ltd.
B Ltd.
C
Ltd.
6. Delivering value:
• Online presence, Direct marketing, Customer services, Video
demonstration, Demonstrations, Social network sites
Capturing value:
• Hiring services, Graphic chart for diagnosis for academic
purposes,1-to-1 demonstration, Installation services, Testing
services
Creating value:
• Non-electric- Works for present markets, Small: Cuts down legal
and daunting regulatory rules and policy for installation, Hardy
and reliable- Works in all weather conditions especially in the
developing world, Usability- No lab needed; Fool proof-no
technical experience needed, Development of app, Small and
mobile.
Business Model
7. Value proposition
• Creating value through a distinct mix of elements:
• Delivering value by providing easy-to-use air quality monitoring through an
eco-friendly device with affordable price.
Design
Shark shaped with
light materials,
environmental /
eco-friendly
Performance
Directional Passive
Air-quality sampler;
requires no power
to run
Price
Affordable
Convenience/
usability
User friendly, easy
to install
8. Recommendations
• Team up: Environmental Consultancy
• Provide Product: Dust monitoring
• Competitive edge: App
• Expand into NO2 monitoring, developing countries.
• Eventually smart homes/ health care industries?
