4. Finding Your Clients
in Niche Markets
• Build your business at a knowledge
intersection (tourism and social media)
• Center is Target Market
• Ask, “Who else has responsibility for this?”
• Ask, “Who needs to know this to help their
clients?”
• Ask, ”What is the fundamental goal of what
we do or teach? Who else is using this same
skill set?”
5. Who else has
responsibility for this?
What is the Target Who else is
fundamental Market using this
goal of what we same skill
do or teach? set?
Who needs to know this
to help their clients?
