Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Second Life For CLA

3,749 views

Published on

Presented to RL & SL audiences on 6/1/07 for the CLA Academic Section, thanks to collaborative efforts by Lori Bell (ALS), Jeff Lebow (Worldbridges), Barbara Quarton (CLA), Caroline Bordinaro (CSUDH), and myself--thank you, everyone!

Published in: Economy & Finance, Education

Second Life For CLA

  1. 1. Stumbling, Bumbling, Teleporting & Flying… a Librarian Avatar in “ Second Life ” Esther Grassian (aka Alexandria Knight ) UCLA College Library Rev. 29 May 2007
  2. 2. Alexandria Knight
  3. 3. Agenda <ul><li>What is Second Life (SL)? </li></ul><ul><li>Who’s Involved? </li></ul><ul><li>Examples: Real & Fictional Sites </li></ul><ul><li>Examples: Library & Librarian Involvement & Fun </li></ul><ul><li>Questions Welcome! </li></ul>
  4. 4. What is “Second Life” (SL)? <ul><li>Modifiable MMOG/MMORPG </li></ul><ul><li>Massively Multiplayer Online Role-Playing Game </li></ul><ul><li>>6.6 million Registered Users </li></ul><ul><li>25%+ Increase/Month </li></ul>
  5. 6. Virtual World? <ul><li>Community Standards </li></ul><ul><li>Currency = Linden $$ </li></ul><ul><li>Newspaper = “Metaverse Messenger” </li></ul><ul><li>Objects Designed by Residents </li></ul><ul><li>Intellectual Property Rights Respected (Lawrence Lessig) </li></ul><ul><li>>7000 Businesses </li></ul>
  6. 7. More… <ul><li>Top Ten SL Entrepreneurs: >$200,000/year </li></ul><ul><li>Linden Lab’s Profit </li></ul><ul><ul><li>$20/virtual acre/month = $1 million/month </li></ul></ul><ul><ul><li>+ cut of currency exchange: L$ & US$ </li></ul></ul><ul><li>L$266-270 = US$1 </li></ul><ul><li>January 2007: US$5 million traded </li></ul>
  7. 8. SL Demographics <ul><li>43% Female/57% Male Participants </li></ul><ul><li>Age </li></ul><ul><ul><li>18-24=27% </li></ul></ul><ul><ul><li>25-34=39% </li></ul></ul><ul><li>75% U.S. Participants (early summer 2006) </li></ul><ul><li>16% U.S.; 61% Europe (April 2007) </li></ul><ul><li>63% Unique Users </li></ul><ul><li>3.6 Million Visits (March 2007) </li></ul>
  8. 9. Some considerations… <ul><li>Access Requirements </li></ul><ul><li>Internet Connectivity </li></ul><ul><li>Platform development & revision </li></ul><ul><li>Platform stability </li></ul><ul><li>Learning curve </li></ul><ul><li>Time commitment </li></ul><ul><li>Sleaze factor… </li></ul>
  9. 11. Businesses…
  10. 12. More…
  11. 13. Marketing/Advertising
  12. 14. More…
  13. 15. “ Metaverse Messenger” Kiosk
  14. 16. Caledon (19 th century Sim)
  15. 17. Caledon Library
  16. 18. Steam-Powered Card Catalogs
  17. 19. Elven Glen
  18. 20. Campuses <ul><li>San Diego State University </li></ul><ul><li>Ohio University </li></ul><ul><li>NMC (New Media Consortium) </li></ul><ul><li>100 in development… </li></ul>
  19. 21. San Diego State University
  20. 22. SDSU WebQuest
  21. 23. NMC Campus
  22. 24. SJSU SLIS
  23. 25. Research Studies & Social & Political Events <ul><li>Are they real? </li></ul><ul><li>Are they authoritative? </li></ul>
  24. 26. Heart Murmur Sim
  25. 27. Heart Murmur Sim…
  26. 28. Fictional! <ul><li>“This exhibit is for your entertainment only. None of the medical information presented here should be taken as true.” </li></ul><ul><li>Kemp, Jeremy. “Notices and Disclaimers…” </li></ul>
  27. 29. Svarga
  28. 30. Fictional, but… <ul><li>&quot;If I was to turn off the clouds the whole system would die in about six hours…” </li></ul><ul><li>Laukosargas Svarog, “Second Life Virtual Ecosystem New World Notes” </li></ul>
  29. 32. Realistic attempt to replicate… <ul><li>“…the building contains a closely researched recreation of visual and aural hallucinations, based on interviews of real schizophrenics.” </li></ul><ul><li>Nash Baldwin, MD & computer programmer, UC Davis </li></ul>
  30. 33. Social Issues… Sponsor?
  31. 34. Real! <ul><li>White Band Day: 17 Oct 2006 </li></ul><ul><li>Global Call to Action Against Poverty (GCAP) </li></ul>
  32. 35. Libraries, Librarians & Others <ul><li>Info Island Archipelago </li></ul><ul><ul><li>Main Library </li></ul></ul><ul><ul><li>Mystery Manor </li></ul></ul><ul><ul><li>Sci-Fi Building </li></ul></ul><ul><ul><li>More… </li></ul></ul><ul><li>Health Info Island </li></ul><ul><li>ICT Library </li></ul><ul><li>TechSoup </li></ul>
  33. 36. Flying in Info Island…
  34. 41. Medical Library
  35. 43. Sci-Fi Fantasy Library
  36. 45. Cybrary City <ul><li>UCLA Library </li></ul><ul><li>Stanford Science & Engineering Libraries </li></ul><ul><li>Many more… </li></ul>
  37. 46. UCLA Library
  38. 47. UCLA Library
  39. 51. International Spaceflight Museum
  40. 52. Entertainment <ul><li>Bazaars </li></ul><ul><li>Casinos </li></ul><ul><li>Bars </li></ul><ul><li>Be wary… Mature areas </li></ul>
  41. 53. Yadni’s Junk Yard
  42. 54. Casino…
  43. 55. ATM…
  44. 56. Blarney Stone Bar (Dublin Sim)
  45. 57. Blarney Stone Bar…
  46. 58. Review <ul><li>What is Second Life (SL)? </li></ul><ul><li>Who’s Involved? </li></ul><ul><li>Examples: Library & Librarian Involvement & Fun </li></ul><ul><li>To conclude… </li></ul>
  47. 59. Why Get Into SL? <ul><li>Higher Education, Research & Training </li></ul><ul><li>Businesses </li></ul><ul><li>Learn New Technology Skills </li></ul><ul><li>Collaboration Opportunities </li></ul><ul><ul><li>Faculty </li></ul></ul><ul><ul><li>Other Librarians & Technologists </li></ul></ul><ul><li>And… </li></ul>
  48. 60. Go To Users!
  49. 61. Machinimas… <ul><li>Info Island Tour </li></ul><ul><li>Ohio University </li></ul><ul><li>SJSU SLIS </li></ul>

×