The document provides guidelines and a rubric for a final project in a course on organizational leadership. The project involves analyzing a case study of an organization (ITC LTD) and developing a revised strategy proposal addressing social responsibility. Students must submit an introduction in Module 2 analyzing key attributes and social responsibility considerations. In Module 4, students submit an analysis of social responsibility compliance, potential risks, impacts, and ethical decision-making. The final submission in Module 7 integrates all elements, critiquing the organization and proposing a revised strategy addressing identified gaps and risks while considering internal/external influences and ethics. The rubric evaluates elements like analysis depth, insight, and completeness.

1. OL 326 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a case study
analysis and strategy proposal.
Social responsibility is an ethical philosophy that suggests an
individual or a group of individuals, such as an organization,
has an obligation to act for the benefit
of society at large. Corporations in any industry have
experienced change in corporate social responsibility (CSR) due
to both internal (employee) and external
(customer, regulatory agencies, environmental) influences.
These influences require leaders to better educate themselves
and the organization on their strategy
in regard to CSR.
The purpose of this project is to analyze and critique an
organization based on what is expected of a corporate strategy
in regard to social responsibility.
The project is divided into two milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final
submissions. These milestones will be submitted in Modules
Two and Four. The final product will be submitted in Module
Seven.
In this assignment, you will demonstrate your mastery of the
following course outcomes:

2. relate to scholarly research, evidence, and real-world relevance
operations as they relate to the effective application of social
responsibility
planning of an organization for ensuring organizational
effectiveness
principles of social responsibility and are substantiated by
evidence
-world issues and
problems in corporate social responsibility from multiple
perspectives
Prompt
For this project, you will analyze the case study ITC LTD:
Toward a Triple Bottom Line Performance. You will look at
various aspects of both the daily operations of
the company as well as management strategies to determine the
impact they have on the social responsibility of the company.
You will examine the impact this
has on the internal and external stakeholders of the company, as
social responsibility impacts them the most. Then, you will
devise a revised strategy plan that
addresses any gaps and risks you have identified in regard to
social responsibility.
Specifically, the following critical elements must be addressed:

3. I. Introduction: In this part of the project, you will introduce the
company present in the case study, describing the important
attributes of the company
that should be considered when analyzing its consideration of
social responsibility. Describe the organization in the case
study. In other words, how is
the organization described in the case study? What are its key
attributes? What are its strengths and weaknesses?
http://cb.hbsp.harvard.edu/cbmp/access/60692719
II. Analysis of Social Responsibility: In this part of the project,
you will begin your analysis of the case study, examining how
the strategy plan of the
organization in the case study considers social responsibility.
a) Analyze the organization’s strategy plan for compliance with
the current acceptable standards or norms relative to social
responsibility today.
b) Analyze the organization’s strategy plan for any gaps in
social responsibility that might be potential risks to internal and
external stakeholders.
c) Predict the potential positive and negative impacts to internal
and external stakeholders regarding social responsibility that
would result from
the strategy plan. In other words, what might happen to the
employees and/or people involved in the company regarding
social responsibility
from this strategy plan? You could consider both the present

4. and future impacts.
d) Critique the evolution of strategy planning related to social
responsibility within the organization. In other words, what may
have influenced the
evolution of strategy planning related to social responsibility
unique to this organization?
e) Explain how this organization is or is not consistent with
regard to social responsibility when compared within its own
industry and when
compared to outside industries. Be sure to justify your response.
III. Ethical Decision-Making: In this part of the project, you
will continue your analysis of the case study, examining how
the strategy plan of the
organization considers ethics in decision-making processes.
a) Analyze the organization’s strategy plan for decision-making
processes that it employs. In other words, based on the strategy
plan, how does
the organization make decisions?
b) Explain how aspects of ethics were considered in the
decision-making processes of the organization. In other words,
what were the ethical
considerations related to social responsibility in the decisions
made by the organization? You could consider the connection
between ethics and
organizational decision making and how ethics influence those
decisions.
c) Analyze the organization’s strategy plan for any gaps in the
decision-making process that could be considered potential risks

5. to internal and
external stakeholders.
IV. Critique the Organization: In this part of the project, you
will continue your case study analysis, critiquing the
organization regarding how it considers
social responsibility and how its processes have been influenced
internally and externally.
a) Utilizing the information in the case study and your previous
analysis, determine the appropriate components for a strategic
CSR plan for the
organization.
b) Compare the components chosen pertaining to the
organization with other organizations with similar or different
strategic components.
c) Explain how the organization’s internal and external
influences have impacted the strategy plan’s compliance with
industry standards and
common practice in regards to social responsibility.
d) Determine potential risks in the current strategy plan and
compare them with other relevant organizations (in particular,
the same industry) to
determine if these risks are common or unique to the
organization.
V. Revised Strategy Plan: In this part of the project, you will
imagine you have assumed a leadership role within the
organization. You will utilize the case
study and your previous analysis to develop a new strategy plan
for the organization addressing its social responsibility.

6. a) Develop a revised strategy plan for the organization,
addressing any potential risks or gaps regarding social
responsibility previously identified in
your case study analysis.
b) Explain the process regarding how the revised strategy plan
was developed. Be sure to describe why certain components
were selected and how
they are important to the organization as related to social
responsibility.
c) Discuss how you considered the influence of internal and
external forces when developing your revised strategy plan. In
other words, how did
you account for the internal and external influences that
affected the first strategy plan in the development of your
revised strategy plan?
d) Explain how issues of ethics were considered when
developing the revised strategy plan. If issues of ethics did not
need to be considered or
revised, explain why.
Milestones
Milestone One: Introduction
In Module Two, you will submit the introduction. The final
project requires that you analyze ITC LTD, a diversified
company that has heavily invested in tobacco
and cigarettes in India. For Milestone One, you will introduce
the company in the case study, describing the important
attributes of the company that should be

7. examined when analyzing its consideration of social
responsibility. How is the organization described in the case
study? What are its key attributes? What are its
strengths and weaknesses? What do you see as its primary CSR
issue? This milestone will be graded with the Milestone One
Rubric.
Milestone Two: Analysis of Social Responsibility and Ethical
Decision-Making
In Module Four, you will submit Sections II and III of the final
project, which are the analysis of social responsibility and
ethical decision-making. As part the
analysis of social responsibility, address the following issues:
define the primary stakeholders both internal and external, the
organization’s compliance to social
responsibility, and gaps in social responsibility that may be
potential risks to internal and external stakeholders. What might
happen to the employees and/or
people involved in the company regarding social responsibility
from this strategy plan? Consider both the present and future
impacts. What may have influenced
the evolution of strategy planning related to social
responsibility unique to this organization? Explain how this
organization is or is not consistent with regard to
social responsibility when compared within its own industry and
when compared to outside industries. Regarding ethical
decision-making, examine how the
organization’s strategy plan involves ethics in its decision-
making process. How does the organization make decisions?
What were the ethical considerations
related to social responsibility in the decisions made by the
organization? How do ethics influence these decisions? Are
there any gaps in the decision-making
process that could be considered potential risks to internal and
external stakeholders? This milestone will be graded with the
Milestone Two Rubric.

8. Final Submission: Final Case Study Analysis and Strategy
Proposal
In Module Seven, you will submit the final case study analysis
and strategy proposal. It should be a complete, polished artifact
containing all of the critical
elements of the final project. It should include the information
from the two milestones plus Section IV, Critique of
Organization, and Section V, Revised Strategy
Plan, making sure to reflect the incorporation of feedback
gained throughout the course. This submission will be graded
with the Final Project Rubric.
Final Project Rubric
Guidelines for Submission: Your case study analysis and
revised strategy plan should follow these requirements: 8–12
pages, double-spaced, 12-point Times New
Roman font, one-inch margins, and APA sixth edition citations
and style.
Instructor Feedback: This activity uses an integrated rubric in
Blackboard. Students can view instructor feedback in the Grade
Center. For more information,
review these instructions.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Introduction

9. Meets “Proficient” criteria, and
description is an especially
comprehensive overview of the
organization
Describes the key attributes,
strengths, weaknesses, and
consideration of social
responsibility of the
organization in the case study
Describes the key attributes,
strengths, weaknesses, and
consideration of social
responsibility of the
organization in the case study,
but description is cursory
Does not describe the key
attributes, strengths,
weaknesses, and consideration
of social responsibility of the
organization in the case study
4.75
Analysis of Social
Responsibility:
Compliance
Meets “Proficient” criteria, and
analysis demonstrates nuanced
understanding of the current

10. acceptable standards or norms
relative to social responsibility
Analyzes the organization’s
strategy plan for compliance
with current acceptable
standards or norms relative to
social responsibility today
Analyzes the organization’s
strategy plan for compliance
with current acceptable
standards or norms relative to
social responsibility today, but
analysis is cursory
Does not analyze the
organization’s strategy plan for
compliance with current
acceptable standards or norms
relative to social responsibility
today
5.75
Analysis of Social
Responsibility:
Potential Risks
Meets “Proficient” criteria, and
analysis demonstrates a
nuanced understanding of
potential risks associated with
social responsibility

11. Analyzes the organization’s
strategy plan for any gaps in
social responsibility that might
be potential risks
Analyzes the organization’s
strategy plan for any gaps in
social responsibility that might
be potential risks, but analysis is
cursory or inappropriate
Does not analyze the
organization’s strategy plan for
any gaps in social responsibility
that might be potential risks
5.75
Analysis of Social
Responsibility:
Positive and
Negative Impacts
Meets “Proficient” criteria, and
prediction demonstrates keen
insight into both the present
and future impacts of the
strategy plan with regard to
social responsibility
Predicts the potential positive
and negative impacts regarding
social responsibility that would
result from the strategy plan

12. Predicts the potential positive
and negative impacts regarding
social responsibility that would
result from the strategy plan,
but prediction is cursory or
inappropriate
Does not predict the potential
positive and negative impacts
regarding social responsibility
that would result from the
strategy plan
5.75
http://snhu-
media.snhu.edu/files/production_documentation/formatting/rubr
ic_feedback_instructions_student.pdf
Analysis of Social
Responsibility:
Evolution
Meets “Proficient” criteria and
critique of strategy plan
demonstrates a nuanced
understanding of how the
internal and external influences
on the organization have
impacted the evolution of the
consideration of social

13. responsibility within the
company
Critiques how the strategy
planning related to social
responsibility has evolved
within the organization in
response to internal and
external influences
Critiques how the strategy
planning related to social
responsibility has evolved
within the organization in
response to internal and
external influences, but critique
is cursory or inappropriate
Does not critique how the
strategy planning related to
social responsibility has evolved
within the organization in
response to internal and
external influences
5.75
Analysis of Social
Responsibility:
Consistent
Meets “Proficient” criteria and
explanation demonstrates keen
insight into how social

14. responsibility of the company is
consistent compared to outside
influences
Explains how this organization is
or is not consistent with regard
to social responsibility
compared within their own
industry and outside industries
Explains how this organization is
or is not consistent with regard
to social responsibility
compared within their own
industry and outside industries,
but explanation is cursory or
inappropriate
Does not explain how this
organization is or is not
consistent with regard to social
responsibility compared within
their own industry and outside
industries
5.75
Ethical Decision-
Making: Decision-
Making Process
Meets “Proficient” criteria and
analysis demonstrates a
nuanced understanding of the
decision-making processes

15. employed by the organization
Analyzes the strategy plan of
the organization for the
decision-making processes that
are employed
Analyzes the strategy plan of
the organization for the
decision-making processes that
are employed, but analysis is
cursory
Does not analyze the strategy
plan of the organization for the
decision-making processes that
are employed
5.75
Ethical Decision-
Making: Ethics
Meets “Proficient” criteria and
explanation demonstrates a
nuanced understanding of the
connection between ethics and
decision-making processes
Explains how aspects of ethics
were considered in the
decision-making processes of
the organization
Explains how aspects of ethics

16. were considered in the
decision-making processes of
the organization, but
explanation is cursory or
inappropriate
Does not explain how aspects of
ethics were considered in the
decision-making processes of
the organization
5.75
Ethical Decision-
Making: Gaps
Meets “Proficient” criteria and
analysis demonstrates keen
insight into the gaps in the
decision-making process that
could be potential risks
Analyzes the organization’s
strategy plan for any gaps in the
decision-making process that
could be potential risks
Analyzes the organization’s
strategy plan for any gaps in the
decision-making process that
could be potential risks, but
analysis is cursory or
inappropriate
Does not analyze the

17. organization’s strategy plan for
any gaps in the decision-making
process that could be potential
risks
5.75
Critique the
Organization:
Components
Meets “Proficient” criteria and
determination demonstrates
keen insight into the
appropriate components for a
strategic CSR plan
Determines the appropriate
components for a strategic CSR
plan for the organization
Determines the appropriate
components for a strategic CSR
plan for the organization, but
determination is cursory or
inappropriate
Does not determine the
appropriate components for a
strategic CSR plan for the
organization
5.75

18. Critique the
Organization: Other
Organizations
Meets “Proficient” criteria and
comparison demonstrates a
nuanced understanding of
components chosen and how
other organizations with similar
or different components relate
to the organization
Compares the components
chosen pertaining to the
organization with other
organizations with similar or
different strategic components
Compares the components
chosen pertaining to the
organization with other
organizations with similar or
different strategic components,
but comparison is cursory or
inappropriate
Does not compare the
components chosen pertaining
to the organization with other
organizations with similar or
different strategic components

19. 5.75
Critique the
Organization:
Internal and
External Influences
Meets “Proficient” criteria and
explanation demonstrates a
nuanced understanding of how
the organization’s internal and
external influences have
impacted the strategy plan’s
compliance with industry
standards and common practice
regarding social responsibility
Explains how the organization’s
internal and external influences
have impacted the strategy
plan’s compliance with industry
standards and common practice
regarding social responsibility
Explains how the organization’s
internal and external influences
have impacted the strategy
plan’s compliance with industry
standards and common practice
regarding social responsibility,
but explanation is cursory or
inappropriate
Does not explain how the

20. organization’s internal and
external influences have
impacted the strategy plan’s
compliance with industry
standards and common practice
regarding social responsibility
5.75
Critique the
Organization:
Potential Risks
Meets “Proficient” criteria and
determination makes cogent
comparisons between the risks
of the organization with other
organizations
Determines potential risks in
the current strategy plan and
compares them with other
relevant organizations to
determine if these risks are
common or unique to the
organization
Determines potential risks in
the current strategy plan and
compares them with other
relevant organizations to
determine if these risks are
common or unique to the
organization, but determination

21. is cursory or inappropriate
Does not determine potential
risks in the current strategy plan
and does not compare them
with other relevant
organizations to determine if
these risks are common or
unique to the organization
5.75
Revised Strategy
Plan: Potential
Risks
Meets “Proficient” criteria and
developed strategy plan
demonstrates keen insight into
how to address the potential
risks or gaps regarding social
responsibility
Develops a revised strategy plan
for the organization, addressing
any potential risks or gaps
regarding social responsibility
previously identified in case
study analysis
Develops a revised strategy plan
for the organization, addressing
any potential risks or gaps
regarding social responsibility

22. previously identified in case
study analysis, but developed
plan is cursory or inappropriate
Does not develop a revised
strategy plan for the
organization addressing any
potential risks or gaps regarding
social responsibility previously
identified in case study analysis
5.75
Revised Strategy
Plan: Process
Meets “Proficient” criteria and
explanation demonstrates keen
insight into how the
components used influenced
the development of the revised
strategy plan
Explains the process regarding
how the revised strategy plan
was developed and explains
why certain components were
used and why they are
important to the organization
Explains the process regarding
how the revised strategy plan
was developed and explains
why certain components were
used and why they are

23. important to the organization,
but explanation is cursory or
inappropriate
Does not explain the process
regarding how the revised
strategy plan was developed
and does not explain why
certain components were used
and why they are important to
the organization
5.75
Revised Strategy
Plan: Influence
Meets “Proficient” criteria and
discussion demonstrates a
nuanced understanding of the
influence of internal and
external forces on the
development of the revised
strategy plan
Discusses how the influence of
internal and external forces was
considered when developing
the revised strategy plan
Discusses how the influence of
internal and external forces was

24. considered when developing
the revised strategy plan, but
discussion is cursory
Does not discuss how the
influence of internal and
external forces was considered
when developing the revised
strategy plan
5.75
Revised Strategy
Plan: Ethics
Meets “Proficient” criteria and
explanation demonstrates a
nuanced understanding of
ethics and their importance
when developing the revised
strategy
Explains how issues of ethics
were considered when
developing the revised strategy
plan and if ethics did not need
to be considered or revised,
explains why
Explains how issues of ethics
were considered when
developing the revised strategy
plan and if ethics did not need
to be considered or revised,
explains why, but explanation is

25. cursory or inappropriate
Does not explain how issues of
ethics were considered when
developing the revised strategy
plan and if ethics did not need
to be considered or revised,
does not explain why
5.75
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of

26. ideas
3.25
Total 100%
OL 326 Milestone Two Guidelines and Rubric
The final project for this course is the creation of a case study
analysis and strategy proposal. In Milestone Two, submit
Section II: Analysis of Social
Responsibility and Section III: Ethical Decision-Making of the
final project.
The purpose of this project is to analyze and critique an
organization based on what is expected within a corporate
strategy in regard to social responsibility.
Prompt: Submit Sections II and III of the final project, which
are the analysis of social responsibility and ethical decision
making.
Specifically, the following critical elements must be addressed:
II. Analysis of Social Responsibility. In this part of the project,
you will begin your analysis of the case study, examining how
the strategy plan of the
organization in the case study considers social responsibility.

27. a) Analyze the organization’s strategy plan for compliance with
the current acceptable standards or norms relative to social
responsibility today.
b) Analyze the organization’s strategy plan for any gaps in
social responsibility that might be potential risks to internal and
external stakeholders.
c) Predict the potential positive and negative impacts to internal
and external stakeholders regarding social responsibility that
would result from
the strategy plan. In other words, what might happen to the
employees and/or people involved in the company regarding
social responsibility
from this strategy plan? You could consider both the present
and future impacts.
d) Critique the evolution of strategy planning related to social
responsibility within the organization. In other words, what may
have influenced the
evolution of strategy planning related to social responsibility
unique to this organization?
e) Explain how this organization is or is not consistent with
regard to social responsibility when compared within its own
industry and when
compared to outside industries. Be sure to justify your response.
III. Ethical Decision-Making. In this part of the project, you
will continue your analysis of the case study, examining how
the strategy plan of the organization
considers ethics in decision-making processes.
a) Analyze the organization’s strategy plan for decision-making
processes that it employs. In other words, based on the strategy
plan, how does the

28. organization make decisions?
b) Explain how aspects of ethics were considered in the
decision-making processes of the organization. In other words,
what were the ethical
considerations related to social responsibility in the decisions
made by the organization? You could consider the connection
between ethics and
organizational decision making and how ethics influence those
decisions.
c) Analyze the organization’s strategy plan for any gaps in the
decision-making process that could be considered potential risks
to internal and
external stakeholders.
Rubric
Guidelines for Submission: Your paper must be submitted as a
3–4page Microsoft Word document with double spacing, 12-
point Times New Roman font, one-
inch margins, and at least three sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in
Blackboard. Students can view instructor feedback in the Grade
Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Needs Improvement (75%)

29. Not Evident (0%) Value
Analysis of Social
Responsibility:
Compliance
Analyzes the organization’s strategy
plan for compliance with current
acceptable standards or norms relative
to social responsibility today
Analyzes the organization’s strategy
plan for compliance with current
acceptable standards or norms relative
to social responsibility today, but
analysis is cursory
Does not analyze the organization’s
strategy plan for compliance with
current acceptable standards or norms
relative to social responsibility today
15
Analysis of Social
Responsibility: Potential
Risks
Analyzes the organization’s strategy
plan for any gaps in social responsibility
that might be potential risks
Analyzes the organization’s strategy
plan for any gaps in social responsibility

30. that might be potential risks, but
analysis is cursory or inappropriate
Does not analyze the organization’s
strategy plan for any gaps in social
responsibility that might be potential
risks
10
Analysis of Social
Responsibility: Positive
and Negative Impacts
Predicts the potential positive and
negative impacts regarding social
responsibility that would result from
the strategy plan
Predicts the potential positive and
negative impacts regarding social
responsibility that would result from
the strategy plan, but prediction is
cursory or inappropriate
Does not predict the potential positive
and negative impacts regarding social
responsibility that would result from
the strategy plan
10
Analysis of Social
Responsibility:
Evolution

31. Critiques how the strategy planning
related to social responsibility has
evolved within the organization in
response to internal and external
influences
Critiques how the strategy planning
related to social responsibility has
evolved within the organization in
response to internal and external
influences, but critique is cursory or
inappropriate
Does not critique how the strategy
planning related to social responsibility
has evolved within the organization in
response to internal and external
influences
10
Analysis of Social
Responsibility:
Consistent
Explains how this organization is or is
not consistent with regard to social
responsibility compared within their
own industry and outside industries
Explains how this organization is or is
not consistent with regard to social
responsibility compared within their
own industry and outside industries,

32. but explanation is cursory or
inappropriate
Does not explain how this organization
is or is not consistent with regard to
social responsibility compared within
their own industry and outside
industries
10
Ethical Decision-
Making: Decision-
Making Process
Analyzes the strategy plan of the
organization for the decision-making
processes that are employed
Analyzes the strategy plan of the
organization for the decision-making
processes that are employed, but
analysis is cursory
Does not analyze the strategy plan of
the organization for the decision-
making processes that are employed
15
http://snhu-
media.snhu.edu/files/production_documentation/formatting/rubr
ic_feedback_instructions_student.pdf

33. Ethical Decision-
Making: Ethics
Explains how aspects of ethics were
considered in the decision-making
processes of the organization
Explains how aspects of ethics were
considered in the decision-making
processes of the organization, but
explanation is cursory or inappropriate
Does not explain how aspects of ethics
were considered in the decision-making
processes of the organization
10
Ethical Decision-
Making: Gaps
Analyzes the organization’s strategy
plan for any gaps in the decision-making
process that could be potential risks
Analyzes the organization’s strategy
plan for any gaps in the decision-making
process that could be potential risks,
but analysis is cursory or inappropriate
Does not analyze the organization’s
strategy plan for any gaps in the
decision-making process that could be
potential risks

34. 10
Articulation of
Response
Submission has no major errors related
to citations, grammar, spelling, syntax,
or organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main
ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent
understanding of ideas
10
Total 100%
Running head: ITC LTD: TOWARD A TRIPLE BOTTOM LINE
PERFORMANCE 1
ITC LTD: TOWARD A TRIPLE BOTTOM LINE
PERFORMANCE 4

35. ITC Ltd: Toward a Triple Bottom Line Performance
Milestone One: Introduction
Frank Dzidula
Social Environment of Business
OL 326
March 24, 2017
ITC Ltd: Toward A Triple Bottom Line Performance
Introduction
ITC LTD was acknowledged as Imperial Tobacco Company of
India Limited joined on August 24th1910. Their organization
becomes a multi-business portfolio incorporating an extensive
variety of organizations. Quick moving purchaser merchandise
(nourishments, claim to fame papers, lodgings, bundling,
business and instructive innovation are the five noteworthy
ranges of their portfolio. Tobacco was the establishment of the
organization at the outset; six many years of development
dedicated to it. In 2010 ITC propelled its new hand moved
tobacco items to the Indian market, sold at higher end stores. In
2007 ITC's CEO tended to shareholders and expressed that the
organization would seek after an intelligent way regardless of
the possibility that the "advertise for goodness" might be frail.
In 2008 ITC was perceived as a model in triple primary concern
execution which is delivering financial, ecological, and social
values along these lines adding to national advance.
Triple main concern performance is used to gauge an
organization's commitment to assembling financial, social, and
natural capital towards upgrading social maintainability. ITC
trusts that in the vital setting of business, ventures have, past

36. insignificant money related assets, the transformational ability
to make diversion changing improvement models by unleashing
their influence of entrepreneurial essentialness, advancement,
and inventiveness. One of kind models is created to produce
occupations and ecological capital. Corporate social duty
undertakings, for example, these can deliver comes about that
are adaptable, replicable, and economical. Every year an
arrangement is submitted to the governing body for the year's
corporate social duty arrange.
ITC depends on a few qualities while going on everyday
business; the most grounded of all is the time the organization
has been around (100 years) alongside a solid, experienced
administration group. Their solid image nearness and broadened
portfolio permit them to achieve an enormous dominant part of
the populace with their items. Innovative work is likewise a
solid suit; ITC has put a considerable measure of capital into
offices to bolster these capacities. Even as extensive of a
partnership as ITC is there are shortcomings which can abuse.
ITC is to a great extent enterprise as ITC is there are
shortcomings which can misuse. ITC is reliant on its tobacco
incomes, yet government assets and world health organization
puts weight on tobacco organizations to the point of
confinement and decline generation because of wellbeing
dangers, benefits can diminish. Measurements show that India
has a high demise rate from tobacco items, driving individuals
to quit using tobacco altogether. The rivalry has been cause a
toll on business as they are putting forth less expensive choices
than ITC is. The hotel business is one that ITC has attempted to
increase important piece of the pie, as extreme and expanding
rivalry is testing them (itcportal, n.d.).

37. References
csrworld. (2016, april 19). Introducing CSRworld. Retrieved
from csrworld: http://www.csrworld.net/itc-limited-corporate-
citizenship.asp
itcportal. (2016, april 19). Corporate Social Responsibility
Policy. Retrieved from itcportal:
http://www.itcportal.com/about-itc/policies/corporate-social-
responsibility-policy.aspx
itcportal. (n.d.). Our Profile. Retrieved from itcportal:
http://www.itcportal.com/about-itc/profile/