SlideShare a Scribd company logo
Be	
  Found	
  
Stand	
  Out	
  
Engage	
  
A	
  presenta*on	
  	
  
for	
  Capitola	
  BIA	
  
2-­‐10-­‐15	
  
	
  
Cheri	
  O’Neil	
  	
  
C	
  h	
  r	
  o	
  n	
  i	
  c	
  l	
  e	
  s	
  	
  I	
  n	
  	
  M	
  o	
  t	
  i	
  o	
  n	
  
Here	
  we	
  are!	
  
Google	
  Street	
  View	
  
What’s Next?
Google Business View
“See	
  inside”	
  on	
  Google	
  Search	
  	
  
“See	
  inside”	
  on	
  Google	
  Maps	
  	
  
1.	
  To	
  engage	
  prospects	
  to	
  take	
  a	
  
digital	
  walk-­‐through	
  	
  	
  
 
2.	
  To	
  enhance	
  your	
  content	
  with	
  
360-­‐degree	
  panoramas	
  and	
  	
  	
  	
  	
  	
  
sIll	
  photography	
  	
  
	
  
3.  To	
  increase	
  traffic	
  to	
  your	
  
	
  	
   	
  	
  	
  site	
  and	
  improve	
  SEO	
  
4.  To	
  adverIse	
  —	
  for	
  a	
  	
  
	
  	
  	
  oneIme	
  fee	
  
	
  
 •	
  30%	
  more	
  reservaIons	
  with	
  virtual	
  tours	
  
•	
  50%	
  of	
  visitors	
  visited	
  aRer	
  viewing	
  
	
  •	
  84%	
  said	
  tours	
  were	
  factor	
  in	
  restaurant	
  choice—	
  
Source:	
  Google	
  case	
  study	
  of	
  NYC	
  Restaurant	
  Week	
  	
  
Thank	
  you,	
  
Capitola	
  
Businesses!	
  
	
  
Cheri	
  O’Neil	
  	
  
C	
  h	
  r	
  o	
  n	
  i	
  c	
  l	
  e	
  s	
  	
  I	
  n	
  	
  M	
  o	
  t	
  i	
  o	
  n	
  

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Capitola BIA Presentation