Snapchat Strategies for a Camera First World

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Snapchat is about authenticity and the live streaming experience. The medium is the message as this unique platform teaches users to communicate through video in a camera first world.

Social Media

You don’t have to believe something for it to be true.

• Mobile Photo & Video Messaging App
• Content disappears
• 10 + Billion snaps viewed daily
• 200 million global users
• Minimal editing = authentic & in the moment
• Fastest growing social platform EVER

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Computer, Consciousness, Creativity By Susan Greenfield Talk presented at the 19th International Interdisciplinary Seminar What differentiates human persons from animals and machines? Netherhall House, London, 5-1-2017 Baroness Susan Greenfield CBE, is a British scientist, writer, broadcaster and member of the House of Lords. Specialising in the physiology of the brain, Susan researches the impact of 21st century technologies on the mind, how the brain generates consciousness and novel approaches to neurodegenerative diseases such as Alzheimer's and Parkinson's. Susan has written a range of non-specialist books on issues relating to the mind and brain for the general reader. She appears regularly on radio and television and frequently gives talks to the public and private sector.

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Snapchat! Oh, did we scare you? Don’t worry, we’re here to help. While some may have shrugged off Snapchat because it confused them or they thought it was just a platform for teens, it’s actually a great tool for museums to communicate to their audiences – and the recent introduction of Instagram Stories has made some museum social media managers take greater notice of these ephemeral storytelling methods. What unique value do Snapchat and Instagram Stories have for storytelling? What are some of the challenges of these platforms? How do you even take a picture? Ryan Dodge, Shaelyn Amaio, & I will teach you how to worry less about analytics and more about posting stories that celebrate art for art’s sake, and the benefit of your followers. Join us for a discussion of the best practices in Snapchatting and Instagram Stories from a theoretical standpoint, which platform might be best for you or your institution, some examples of excellent uses of the platforms from some of our favorite cultural heritage professionals and institutions, a quick group brainstorm, and a bring-your-own-device, hands-on tutorial in the apps. Participants will leave with an understanding of the platform, some ideas for ways to engage audiences on the app, and, hopefully, a few of their very own Snaps in their very own Stories.

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4.      

6. -Gary Vaynerchuk

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19. Source: Snapchat Internal Data

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25. Source: Snapchat Internal Data

26. Snap to unlock

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