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Disappearing Content: Snapchat & Instagram Stories

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Snapchat! Oh, did we scare you? Don’t worry, we’re here to help. While some may have shrugged off Snapchat because it confused them or they thought it was just a platform for teens, it’s actually a great tool for museums to communicate to their audiences – and the recent introduction of Instagram Stories has made some museum social media managers take greater notice of these ephemeral storytelling methods. What unique value do Snapchat and Instagram Stories have for storytelling? What are some of the challenges of these platforms? How do you even take a picture?

Ryan Dodge, Shaelyn Amaio, & I will teach you how to worry less about analytics and more about posting stories that celebrate art for art’s sake, and the benefit of your followers. Join us for a discussion of the best practices in Snapchatting and Instagram Stories from a theoretical standpoint, which platform might be best for you or your institution, some examples of excellent uses of the platforms from some of our favorite cultural heritage professionals and institutions, a quick group brainstorm, and a bring-your-own-device, hands-on tutorial in the apps. Participants will leave with an understanding of the platform, some ideas for ways to engage audiences on the app, and, hopefully, a few of their very own Snaps in their very own Stories.

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Disappearing Content: Snapchat & Instagram Stories

  1. 1. DISAPPEARING CONTENT! Snapchat & Instagram Stories #MCN2016 • November 3 • 9:45-10:45 am
  2. 2. Who are we? Andrew Mandinach Video Production Manager, Balboa Park Online Collaborative @MNDNCH Ryan Dodge Digital Engagement Coordinator, Royal Ontario Museum @wrdodger Shaelyn Amaio Producer of Public Programs & Community Engagement, New York Transit Museum @heyshaelyn
  3. 3. What are we doing here? • Talkin’ ‘bout ephemeral content! – Discussing best practices for Snapchat & Instagram stories: storytelling, analytics, and ephemerality – Showing some examples of fun SC/IG Stories – Getting hands-on with a tutorial
  4. 4. What are we talking about when we talk about ephemeral content? • Social media platforms/tools where content disappears after a set period of time • Encourages a less formal/filtered view of a user’s day than other, more permanent outlets • The internet is forever… except when it’s not
  5. 5. Why ephemeral content? • Less formal • Fun, light-hearted • Behind-the-scenes glimpses • Things that might not fit into the rest of your social media strategy
  6. 6. Why ephemeral content? • Low production investment and ability to respond quickly
  7. 7. Why ephemeral content? • Audience responses and direct communication!
  8. 8. BEST PRACTICES Or, How I Learned to Stop Worrying and Start Telling Ephemeral Stories
  9. 9. These stories… are stories. • How would you make a movie about this? – Establish where you are/what you’re looking at – Remember that people may start and stop or only view part of your story – Remember to note when something has ended
  10. 10. …except when they’re not stories! • What’s your day look like? • How can you play with emojis or drawings? • How can a filter help you convey information?
  11. 11. What does good look like? • Snapchat & IG Stories both have pretty lean analytics • Engagement as evidenced by responses
  12. 12. What’s the impact of ephemerality? • Freedom to explore and experiment • Letting go of perfection
  13. 13. LET’S TRY IT Hands-On Tutorial Time!
  14. 14. Covering the basics: • Taking a photo or video • Adding filters -- image filters, time/date/temp/altitude filters, geofilters • Adding text • Adding drawings • Setting the display length • Sending to Story or Individuals • Playback and saving your snap(s) • Finding Friends • Fun features -- streaks, etc.
  15. 15. SCREEN MIRRORING INTERLUDE
  16. 16. QUESTIONS? We might even have answers.
  17. 17. THANK YOU! Andrew Mandinach Video Production Manager, Balboa Park Online Collaborative @MNDNCH Ryan Dodge Digital Engagement Coordinator, Royal Ontario Museum @wrdodger Shaelyn Amaio Producer of Public Programs & Community Engagement, New York Transit Museum @heyshaelyn

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