The document discusses using social media to help address leadership and employee engagement issues at a company. It proposes partnering with military transition teams to establish an internship program for active military personnel. This would help fill open management positions with candidates who have leadership experience and training. An evaluation of the program suggests it could improve production, revenue, and personnel goals by providing qualified manager candidates at no cost to the company.

1. Filling the Leadership Gap
Maria Cantu
Talent Acquisition Specialist
Agenda
Current State
Strategic Plan
Execution Review
2

2. A bad manager can take a good staff and destroy it, causing the
best employees to flee and remainder to lose all motivation
3
Filling the Leadership/Employee Gap
Maria Cantu
Talent Acquisition Specialist
4
Current State
Managers are allowing personnel to make own hours, no
accountability-Taking twice as long to make products
Managers are not training incoming personnel-Products not
made correctly or shipped to wrong customers
Shortage of Management Candidates, hired internally-Managers
are unable to separate home/work life relationships
Losing Revenue-Poor Management (Need to be replaced)
5

3. Strategic Plan
Strategic Alliance with Military Transition Team
Promote Active Military Internship Program
Cost/Benefits
6
Strategic Alliance with Military Transition Team
7
What skill sets do Military Personnel bring?
Leadership
Training
Research and Planning
Management
Why do Military Personnel make great managers?
Education and Leadership Experience
Teamwork and Accountability

4. Perform Well Under Pressure
Trained to be Intuitive Decision Makers
Strategic Alliance with Military Transition Team
8
Military Transition Team Program
All military personnel must go through transition team before
leaving the military
Military transition teams assist in job placement
Transition team will bridge the gap for internship program
Active Duty Military Internship Program
Intern candidates will participate while still on Active Duty
Candidates must submit resume and go through interview
process with talent acquisitions specialist
If selected, candidates will intern for an 8-week period
Candidates will be evaluated and hired if qualifications have
been met
Promotion of Active Duty Military Internship Program
9

5. Active Duty Military Internship Program
Active Duty Military Internship Program will be managed by
Talent Acquisition Specialist
Program will be promoted at job/career fairs and all military
platforms
Program will be presented to all Commanders to assist all
transitioning military personnel
Military Transition Team Program
Transition Team will promote the Active Duty Military
Internship Program during initial counseling with military
personnel
Transition Team will set time for Talent Acquisition specialist
to present and promote program
Transition Team will forward packets to the Talent Acquisition
Specialist
Cost and Benefits of Active Duty Military Internship Program
10
Benefits
The Company will be able to evaluate personnel before hiring at
no cost
The Military will be able to report successful transitions and it
is great for public relations for both the military and the
company
The Company will have a higher quality of candidates with both
education and experience needed to fulfill management
positions
Cost
Military Personnel are already receiving Active Duty Pay
company saves money by hiring Interns for an extended period

6. (8 weeks)
Keeps talent acquisition cost down
Execution Review
Final Execution!
Interns complete program:
NEW Managers are hired
Teams are trained
Both Production and Revenue should greatly IMPROVE
Periodic Evaluations should be made to maintain personnel,
intern and production goals
Goals should be met!
11
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Online Networking for the Workplace
Danny Van Tassell
CA 408
April 28, 2020
Introduction
The Health/Fitness Industry is rapidly growing every year.
According to the U.S. Bureau of Labor Statistics, there was a
total of 356, 900 jobs (2018) with an expected increase of 13%.
(U.S. Bureau of Labor Statistics, 2019.)
With people out in the world who are afraid to take the next

8. step into a healthier lifestyle along with not sure of who to
choose to help with their journey, there needs to be easier
access with ease of mind.
Practice better communications with future clientele.
Practice better promotion of the company/business.
Solution
: Social Media
Reason 1: Any social media platforms allow to make
connections all over the world.
Reason 2: Spreads the word and provides help indirectly.
Reason 3: Any social media platforms allow future clientele to
communicate and view a health/fitness instructor’s work.
1. Social Media Connects People Worldwide
Social media can be defined as, “…is understood as the
different forms of online communication used by people to
create networks, communities, and collectives to share
information, ideas, messages, and other content, such as
videos.” (History Cooperative, 2015)

9. 2. Social Media Spreads the Word/Provides Help
Hashtags allow for people who are interested in a particular
subject/person to find information easier.
Twitter allows for instant broadcasting of information. (ex.
President Trump tweets daily about opinions/government related
information related to the people).
3. Social Media Allows Future Clientele Access without
Upfront Commitment
Social media platforms allow for different types of information
to be shared which can allow a potential client to read reviews,
see progress photos of past/current clientele, and learn tips and
tricks to help motivate themselves.
Social Media PlatformNumber of UsersFunctionalityInstagram1
billion +Share pictures/videosTwitter330 million
+Broadcasting/sharing toolsYouTube1.8 billion +Video
sharingSnapchat186 million +Broadcasting, messaging,
exchange of pictures/videos
6

10. Social Media Platforms
Creating social media platforms isn’t just the only way to
promote a business/company; the research provided in regards
to the amount of users, the timeframe of which users are most
active, age of the audience, and connection to the online
communities is what guides people all over the world to find
these companies/businesses.
This could allow for a team of social media managers to work
certain social media platforms during certain peak times for
more interaction.
This could allow for a company/business social media platforms
to be shared out in the world (i.e. business cards, stickers,
flyers/pamphlets.)
Social Media Businesses
Uber
Postmates/Grubhub/Doordash
Small, local Restaurants
It Works!
Le-Vel Thrive!
Online Boutique/Clothing Stores

11. Conclusions
Social media is universal.
Social media allows for more personal connections with future
clientele.
Social media allows for better spread of information.
Bibliography
Fitness Trainers and Instructors : Occupational Outlook
Handbook. (2020, April 10). Retrieved April 28, 2020, from
https://www.bls.gov/ooh/personal-care-and-service/fitness-
trainers-and-instructors.htm
Average Time Spent Daily on Social Media (Latest 2020 Data).
(n.d.). Retrieved April 28, 2020, from
https://www.broadbandsearch.net/blog/average-daily-time-on-
social-media
Jones, M., Louise, Bird, L., George, Wheeler, M., Anna, … El
Embajador Corona. (2020, March 22). The Complete History of
Social Media: The Founding of the Online Networking.
Retrieved April 14, 2020, from
https://historycooperative.org/the-history-of-social-media/