ideology media studies a2

1. IDEOLOGY

2. What is ideology?
 Ideology is the message that the producers of a media text aim to put
across to the audience.
 Audiences can interpret these messages from the producers differently
and in many ways
 A lot of the time there is a main intended message for the audience
 It is ideas, values, and beliefs in a society. It is often just known as ‘common
sense’.

3.  Ideologies are ideas that are the norm across society and are known to
just be the way they are.
 Ideologies are not static; they are nearly always evolving and developing
 An example of this is ideology of the equality of women
 They are often just thought to be the ‘stereotype’.

4. Althusser’s
 This theorist revalued the ideas of ideology
 He said it is the belief that “one can directly access the real conditions of
history”