Open: How Leaders Win By Letting Go
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Presentation by Charlene Li on her new book, to be published in May 2010 by Jossey-Bass. Presented at a Harvard Business School Alumni Northern California Club event, September 14, 2009.
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Open: How Leaders Win By Letting Go
- 1. Open: How Leaders Win By Letting Go Charlene Li Altimeter Group September 14, 2009 For a copy of slides, send an email to info@altimetergroup.com
- 2. My visit on the USS Nimitz 2
- 3. 3 Captain Michael Manazir USS Nimitz “I encourage you to talk to people, ask them anything you want. Because after all, this is your Navy.”
- 4. 4
- 5. 5 “Flying off a carrier at night into a pitch blackness scares me so much that I scream into my mask. I feel like a die a little death every day. I love my work, but suffer from insomnia – but then, we all do. The Navy cannot really train us pilots to deal with the fear -- they can only hope that we learn the skills to get the job done.” Lieutenant Luis Delgardo USS Nimitz
- 6. What engagement often looks like today 6
- 7. Meet Dave Carroll Source: davecarrollmusic.com 7
- 8. 8
- 9. Leaders must prepare for organizational change Social technologies will disrupt traditional organization structures
- 10. It’s about the relationship 10
- 11. Focus on relationships, not technologies What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal 11
- 12. Give up the need to be in control Photo: Kantor, http://www.flickr.com/photos/kantor 12
- 13. How open or closed will you be? 13
- 14. The Open Process 14
- 15. Deciding how open to be 15
- 16. Honda’s Crosstour trashed on Facebook – What should Honda do? 16
- 17. Let Go, but Retain Command The Sandbox Covenant 17
- 18. Examples of Sandbox Covenants Plans and rules for engagement Have plans on how to engage Social media policies Develop contingency plans What to do about negative feedback/comments Line up advocates who can counter detractors 18
- 20. Why policy is needed
- 21. Cases when it will be used, distributed
- 22. Oversight, notifications, and legal implications
- 23. Guidelines
- 24. Identity and transparency
- 25. Responsibility
- 26. Confidentiality
- 27. Judgment and common sense
- 28. Best practices
- 29. Tone
- 30. Expertise
- 31. Respect
- 32. Quality
- 34. Training
- 35. Press referrals
- 36. Escalation
- 38. Have a plan to deal with different social media mindsets Collaborative Independent Optimist Pessimist
- 39. Traditional vs. Open Leadership 22
- 40. Find your open leaders Lionel MenchacaDell Paula DrumH&R Block Ed TerpeningWells Fargo Revolutions create the “moments of faith” and support in “moments of crisis”
- 41. The “Flaming Notebook” post set the tone for future engagement 24
- 42. Dealing with risk and failure Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Prepare everyone for the inevitable failures. 25
- 43. Wal-mart failed many, many times
- 44. Buyer blog hit the right note
- 45. Discussion What are the biggest barriers you see to letting go? Who have been the open leaders in your career? What characteristics made them successful? What practices, procedures, and policies do you find helpful in encouraging openness? 28
- 46. Summary Prepare to let go of the control you never had. Determine how open you will be. Find and nurture your open leaders. Build practices into your organizations to sustain openness. 29
- 47. Thank You Charlene LiAltimeter Group charlene@altimetergroup.com blog.altimetergroup.com Twitter: @charleneli For slides, send an email to info@altimetergroup.com 30 Copyright © 2009 Altimeter Group
Editor's Notes
- Engaging a community has typically meant creating and polishing a message that will result in an action. And you push, nay, SHOUT it out. And if they didn’t hear it and act on it the first time, you shout it again, with greater frequency and greater reach. Worst of all, you can’t see the people behind these messages. It’s been so crafted and controlled, that the people are beaten out of them. Worse, when they are shouting they can’t listen. Here’s an example.
- He’s a musician, Canadian from Halifax, and generally, a pretty reasonable and nice guy. After a year, he was fed up. So what does a rational musician do? Write a song about it. And make a video of it.
- http://www.youtube.com/watch?v=5YGc4zOqozoMusician Dave Carroll from Halifax had his guitars damaged on a flight from Halifax to Chicago.United lost control of this situation.
- The key is to focus on the relationships and connections that are enabled, not the technologies. Think about the kind of relationship that you want. Do you want it to be short term and transaction, or long-term and intimate?To help you think about this, I have a simple idea.
- http://flickr.com/photos/kantor/2279534438/