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Chapter 5
                                            Total customer
                                            satisfaction


                                                     Exceed
                  Products/services
                                                     expectations
                  performance

                 High customer                         High customer
                 value                                 value
                                                    delivery
                 Value
                 proposition

            Attributes that                             Benefits that
            customers value                             customer value
                                                           monitor
            examine

                                                                         Retain customers
Attract
customers




                                      CPV

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Chapter5 Summary Page - Charis Bacolod

  • 1. Chapter 5 Total customer satisfaction Exceed Products/services expectations performance High customer High customer value value delivery Value proposition Attributes that Benefits that customers value customer value monitor examine Retain customers Attract customers CPV