1. Hearty Welcome to a presentation on
KARNATAKA STATE ROAD TRANSPORT CORPORATION
www.ksrtc.in

2.  To create visibility and awareness about the brand,
 To provide consistent online presence for KSRTC,
 Expand Online Reach & Brand Awareness,
 Enhance & Manage Online Reputation of KSRTC,
 Create Better Customer Relationship with Commuters,
 Robust Brand Monitoring,
 Engage Commuters in Social Media,
 Feedback Management,
 Promote Offers,
 Increase Traffic to KSRTC Website,
 Increase Page Rankings in all Popular Search Engines through SEO.

3. Digital Media introduced to improve the presence in Online Media/Network, Social Media, search
engine and aggregator network such as
 Revamping of Website to create User Friendly Interface for Online users.
 Website Campaign to promote new services or scheme.
 Social Media Marketing to feedback management and engage commuters.
 Search Engine Optimization to increase page rankings in all popular search engines.
 Email Campaign to promote offers and to create bonding with KSRTC.
 Google AdWords Campaign to create awareness globally about KSRTC services and offers.
 CRM with Call Centre to create Better Customer Relationship with Commuters.
 Loyalty Scheme for retainship of Online users.

4.  Website is the prime channel for communication and has become mandatory for any sort of business process.
 It is the via media for the public to get to know more information about operations or services offered.
Objectives
 The popularity of the KSRTC is increasing day by day, as per Google Analytics www.ksrtc.in is the most popular
surface transport website in India.
 So far, around 2 crores visitors have visited KSRTC website. KSRTC has over Twenty lakhs registered users till date
including those residing in other countries. Passengers not only in India, but also passengers spread all over the
world visiting India are booking their seats through our website.

5. Dynamic service search facility provided to the passenger to know more about service availability, types of
services, arrival and departure timings etc.,
www.ksrtc.in
Website Campaign
 Bringing up Banners on the website
 Campaign on Premium services- with time table
download option
 Special service campaign
 New service Introduction campaign
 Occasion – New year, Diwali etc., campaign

6.  Map based Dynamic service search for premium segment services to provide the real time
information to the passengers.
 It displays route schedule, number of services, timings, via place, journey hours and other travel
related details.
Map Based Service Search

7.  Located all the KSRTC reservation counters on Google maps to provide complete details of the location
of ticketing counter to the passenger.
 Through this facility passenger can get the details including Contact Name, Postal
address, Landline, Mobile number etc of the counter.
 Around 600 Ticket counters are located in the map.
Map based locators

8.  KSRTC provided website in both Kannada and English languages.
Kannada Website

10. Objectives:
 To communicate effectively with the online users.
 To expand Online Reach, Brand Awareness
 To Create Better Customer Relationship with Commuters.
 To create strong online media presence
 To bring positive change in customer attitude and interest in
using KSRTC
 Interactaction with commuters
SMM networks/channels are :
 Twitter- http://twitter.com /KSRTC_Journeys,
 Facebook- http://www.facebook.com/KSRTC.Karnataka
 Linkedln,
 Orkut,
 Youtube
 Google Plus etc.,
Benefits:
 Helped to Increase Traffic to KSRTC Website,
 Promote Offers,
 Increase Page Rankings Organically
 Feedback Management.

11. KSRTC so far has got 3820 Facebook fans.
Activities in the KSRTC Facebook:
Wall Posts, Commenting, Photo Sharing, Video Sharing, Q & A, Publish Press Release, Answer
Queries, Tagging, Twitter Tab, KSRTC FBML Tab, NOTES Tab, YouTube Integration, KSRTC iFrame etc.,
Daily around 2500 users and monthly around 3000 users are active in the face book.
Facebook

12. KSRTC has got around 1405 followers in the twitter account.
Twitter

13.  SEO initiated for enhancing user experience and increase relevancy and rankings on
Search engines(not paid links).
 The SEO provides top results to online user on searching keywords related to KSRTC in all
search engines.
 To increase traffic to KSRTC, from all possible targeted keywords through organic search
and even through various online promotions for all top keywords and top destination on
both onsite and offsite optimization is initiated.

14.  E-mail campaign is used to reach online users to promote and to create awareness of new services offered.
Addition of new services, facilities and benefits are communicated through this campaign. Season greetings with
offers, monthly newsletters etc., are also sent through this campaign.
 Mass email was sent during the occasion of diwali, New Year to promote new/special services operated during
the occasions and also to promote Airavat/premium services & call centre, with download option of time
schedule of the premium service, and also for new loyalty scheme.
The result of the email campaign is as follows:
Website/ Social
Unique
Campaign Sent Total clicks booking link media
views/opens
clicks clicks
Happy Diwali 541347 55798 15615 5574 306
KSRTC offers New Airavat Service
665444 61264 22094 10890 110
and 24/7 enquiry supports
KSRTC wishes happy new year-2012 730963 46120 3712 2276 1436
KSRTC Prayanothsava - 2012 664978 64535 12627 12528 99
Sample designs of email campaign:

15.  KSRTC started Google adwords campaign on Google Search engine, which displays ads on Google search page as
a sponsored link to the people who are looking for particular services on Google by entering any keyword related
to the product or services.
 Google adWords creates awareness globally about KSRTC services and offers on Google search page and also
leads to booking for new users.
Statistics as on Feb-2012:
No. of campaign 8
No. of keywords 1815
clicks (new visitors to KSRTC website) 1015295
impressions (KSRTC related keyword search on 77,18,074
Google search page)
conversions (confirm ticket booked/payment on 1,30,742
AWATAR application)
Rs. 520.00 lakhs
Rs. 23.40 lakhs

16. Monthwise Statistics Campaignwise Clicks are as below:
Clicks Impressions Conversions
Campaign Clicks
July 6259 50188 1322 Airavat 525561
August 37670 464736 5523 General without term KSRTC 96659
September 63799 638138 9706 KSRTC Maharashtra 17855
October 150465 1165906 21597 KSRTC Bus ticket booking 361130
November 85208 571240 11763 KSRTC bus ticket booking- Mobile 9619
December 199887 1357094 23892 Online bus ticket Chennai 3625
January 257656 2018180 28063 Vijayawada Bangalore online bus ticket 678
February 214351 1452591 28876 KSRTC Prayanothsava 2012 158
35000
30000 28063 28876
25000 23892
21597
20000
15000 11763
9706
10000
5523
5000
1322
0
July August September October November December January February
Conversions

17.  KSRTC initiated Google ads of KSRTC reservation counters on Google places to facilitate users to get
information about KSRTC reservation counters, while searching reservation counters on Google Search
engine.

18. Clicks impressions
Ad extension 11196 34120
- Counter
Call extension 2367 11634
– Call Centre

19.  KSRTC successfully implemented Call center to the convenience of
commuters.
 It helps commuters to get information or raise their queries,
enquiries or complaints 24*7.
 Interactive Voice Response System,
 Complaint Registration and Tracking System,
 SMS Integration for Enquiry,
 Web Integration for Complaint Registration and Tracking System.
 Complaints would be registered with a unique tracking number and
the same are sorted out in short time.

20.  30% discount on your 4th travel.
 This offer is available for a passenger who books
4 travel tickets using the same user ID (for an e-
ticket), passenger name and the discount is valid
only for a single seat on the fourth ticket.
 So Far around 915 beneficiaries availed
discount.
 After implementation of Prayanothsava Scheme
Around 29871 new users registered with KSRTC.
(before-1925002, After-1954873)

21. Booking increased:
Online reservation system gained more popularity and enabled users to book a ticket through digital media
system and this has resulted in Revenue & Seats booked growth of the corporation.
Seats Booked - e-booking Revenue Realized- e-booking
250000 1200.0
1000.0
200000
800.0
150000
600.0 2010
100000 2011
2010 400.0
2011
50000
200.0
0 0.0
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB

22. Online Presence increased:
Through Social Media Marketing and CRM Increased online presence and enabled KSRTC for feedback facility.
Feedback facility also enabled KSRTC to improve/provide its best services to public. This has helped KSRTC to
add more number of services as per the public demand based on the feedback.
2008-09: 2250,
2009-10: 2489,
2010-11: 2600
KSRTC patronage customers increased:
KSRTC so far has got 3820 Facebook fans.
KSRTC has got around 1405 followers in the twitter account.
Promotions :
As the regular promotion on news related to service introduction, press releases, tender and notification in
the website/email/AdWords helped KSRTC to improve and add more services to the public. Around 31268
users visited website/tickets booked through the link from email campaign.
Through Google Adwords campaign, about of Rs. 520.00 lakhs of revenue is realized to KSRTC and about
Rs. 23.40 lakhs (4.5% of revenue realized) is saved as franchisee commission.

23. User Base /Traffic/Traffic Source increased:
Since the coverage is worldwide and gained more popularity in the surface transport. So far, around 2 crores
visitors have visited KSRTC website. KSRTC has over Twenty lakhs registered users till date including those residing
in other countries. Passengers not only in India, but also passengers spread all over the world visiting India are
booking their seats through our website.
After implementation of Prayanothsava Scheme Around 29000 new users registered with KSRTC.
As per Google Analytics Reports
Previous Now
Visitors – India 68.33 visits 127.43 visits
Visitors – other countries 6.59 lakhs visits 11.4 visits
Visitors overview 74.92 lakhs visits 138.8 lakhs visits
Direct Traffic – visits 23.70 lakhs 53.26 lakhs
(after introduction of more features on
home page traffic increased)
Referring sites – visits 33.25 lakhs 58.46 lakhs
(after SEO implementation traffic
increased)
Search engines – visits 17.96 lakhs 25.06 lakhs
(after Google Adwords campaign traffic
increased)