MoodMe helps Brands engage with Face Augmented Reality experiences and gain Insights with Face Analytics. MoodMe applies AI / Deep Learning to the understanding of faces and their personalization with Augmented Reality while respecting privacy. Winners of French Tech 2017 & Cosmetic Victories 2018. Based in Silicon Valley, Paris & Belgium. Our products: Face SDK with AR Filters, Emotion Gender Age detection & Identification. 50+ Customers Stanford Un., ATT Final Four, Nina Ricci, Gucci, Glaxo.

1. Augmented
Faces
Insights
CEO & co-Founder
650-4419902
chandra@mood-me.com

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CONFIDENTIALITY
This document and the information in it are provided in confidence, for the sole purpose of
exploring business opportunities between the disclosing party (MoodMe) and the receiving
party (Company, Reader) and may not be disclosed to any other Third Party or used for
any other purpose without the express written permission of the disclosing Party.
The Intellectual Property contained in this document, including but not limited to the
business models, use cases, technologies, etc. belong to MoodMe. Trade Marks of Third
Parties are used for illustrative purposes only and do not imply an endorsement of nor a
business relation with MoodMe.

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Market Dynamics
AGENDA

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PROBLEM
Brands need to engage to stay relevant

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PROBLEM
Today’s Consumer
Overwhelmed
By lots of
intrusive Ads
Frustrated
By how her data
is being used
Empowered
By Mobile
Internet

6. They no longer respond
to display Ads
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Average Digital Click Thru Rate
Marketing Insider Group – 5/21/18
=0.2%
6

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Advertising is broken because unseen Ads don’t work
We work in an industry
where people invent
technology to avoid what
we create.
David Droga
Creative Chairman, Droga5

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App fatigue, retention lowest
of users are not
downloading extra apps
of users download fewer
apps
Mobile users spend
of their time
-comScore

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Consumers engage on Mobile, Ads follow

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Highest engagement: AR Lenses
AR Lenses key numbers:
• 3 B Snaps created/day
• Users spend 3 minutes daily
on lenses
• Lens campaigns increase
Brand awareness by 19%
• Sales grow 9%.
200 M
video
views
MoodMe AR

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Segment of one: Personalization
We prepared the
Suite like last time
Welcome back, Ms
Wong!
I remember you
liked Chardonnay
Does IT know we
met ?? 

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Retail is becoming Experiential
Entertain your Customers or they will buy from
their couch on Amazon who will drone deliver

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Capitalizing on new Consumer behaviours
Connect to consumers with personalized branded that are:

14. Market Dynamics
Next Steps
MoodMe Solution
AGENDA
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MoodMe: Augmented Reality Face Insights
PRIVACY RESPECT
WHITE LABEL
OPEN
ENGAGE SELL INSIGHTS
We help Brands create memorable consumer experiences with Augmented
Reality face personalization & understand emotional journeys with Face Insights

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Product: Face AR toolkit
Freedom to create any Face Augmented Reality experience
Watch Video
MoodMe Customers

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Product: Face Insights
Watch Video
Gender Age Ethnicity Identification Emotional Journey, Attention
Emotional Journey, Demographics, Identity

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Privacy
:
Faces not stored
GDPR: compliant
No Cloud
:
Instant experiences
OPEN: Mobile, Web, Desktop
Neural
Networks
:
Performances
Precision
USP: Engage & Insights All-in-1 + Privacy + Performances

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How are we different?
Own the tech
Own platform
Mobile only
Pay per reach: 1 M$/day
Data silo
They control filters
Inauthentic connection filters
SDK
Your Digital Universe
Mobile. Web. Desktop. Kiosk.
Pay per license: 10 – 100 K$/yr
Insights. Data transparency
You control filters
True brand relationship

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Customer Stories:
Engage with Augmented Reality

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GUCCI
Brand official App
Virtual Try on
Social Media
1 Click to
eCommerce
Retail Kiosks

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ATT Final Four: 4 days Sports Event
User Registration
with Video Selfie Fan Wall

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Disney Gucci Chinese
New Year of the Dog
Gucci China New
Year of the Dog
Animoji: Facial Expressions Animate Characters

24. Sell Merchandising
Try in AR
1 Click Buy

25. Multi Face
Face Tracker + Augmented Reality - Multi Face - Any 3D effect

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Face Aware Totem
Personalized Content
Face Analytics
Emotions
Gender Age Ethnicity
Web Dashboard

27. Emotional Journey in Attractions
Emotions
Gender Age Ethnicity
Dashboard SaaS

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Market Dynamics
AGENDA

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Next Steps
:
Volume Tiers.
10 K€/yr for 100
K users
:
Validation
Real Users
:
SDK integration
Training
AR effects
Insights
:
Analyze
Adapt

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MoodMe Company Background

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Customers from multiple verticals (>50)

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Markets
Cosmetics
Eyewear $3B
Apps IoT $2B
M&A: 150 M$
Brand Mkt $3B Retail $4B

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CHANDRA, CEO
Sales Northrop,
Software AG
M C Sc, Startups in USA
ALEX, CTO
Big Data Projects
University Prof Software
Engineering MAX, CIO
AI, Deep Learning
University Prof, Author
3 Serial
Entrepreneurs
CFO, VP Sales
EU & VP Sales
US
8 Engineers
GUIDO, CFO
Siemens,
Xerox ACS
M&A
SHACHAR, VP Sales US
Coupon.com,
DABBL, Coca-Cola
NAILMA, VP Sales
International Trade &
Market Intel, US, Brasil
LEO, VP ENG
Uni Haifa Mathematics
20 yrs Software
Engineering
PAOLO, VP AR
20 years 3D Animation
Game Developer
DMITRY, Lead Dev
Uni Moscow C.Sc
Intel Compilers
Team

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Advisors
SHERGUL ARSHAD
AS Roma, Digital
DraftKings, Amazon
TOM RICE
Ph D Stanford, SRI
Mentor MIT
CEO ActiveSky
MICHAEL CHENEY
VP Coca Cola
Symantec
Sports Marketing
BARRON ERNST
IMVU, One Kings Lane
NASPERS
ARISTODEMOS
20 yrs Computer Vision
Research
Director Athens IT Institute

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Technology & IP
Facial Image Processing
Illumination and geometric
normalisation
Feature Extraction
•Transformation (DCT,
wavelets)
•Statistical (PCA, LDA,
Kernel, ICA
Classification
• Nearest neighbor,
nearest class centre,
SVM, Neural nets
Fusion
• Across methods
• Across time
Face Recognition Method
Face Tracker +
Face Analytics
25 man – yrs R&D
AI, Deep Learning,
compressed Neural Nets
1 US PTO patent issued
(4 pending)

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chandra.dekeyser@mood-me.com
CEO Co-Founder
+32494632300 | +1 650 4419902