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1. SEARCH ENGINE
OPTIMIZATION

3. WHAT IS SEARCH ENGINE?

4. Use
r
Search Engine Internet
Computer
*Basic

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MAIN SEARCH ENGINES?

6. Accuracy
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Accuracy & Fast Results

7. Fast Results
Internet
1.Website Live Over Internet
Ex.We Buy Domain and Hosting,
Make Website & Live It Over Internet.
1.WEBSITE
LIVE

8. Interne
t
2.CRAWLING
MYPC.CO
M
Crawling is the Discovery Process in which Search Engines Send Out a Team of Robots
(Known as Crawlers or Spiders) to Find New and Updated Content Over Internet.

9. 3.INDEXING
Internet
GOOGLE SERVER
BOOKS
SEO
PHONE
DRESS
COMPUTER
GAMES
After A Website is Crawled, Google Understands what the Website is About and Put that
Website in It's Category Server this Process is called Indexing. In Indexing Search Engines
Organise Information Before a Search to Enable Super-Fast Responses to Searches.
YAHOO SERVER
BOOKS
SEO
PHONE
DRESS
COMPUTE
R
GAME
S

10. Internet
Computer
SEARCH ENGINE SERVER
BOOKS
SEO
PHONE
DRESS
COMPUTE
R
GAME
S
FAST SEARCH PROCESS
Use Search Engine

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4.RANKING OVER SERP
SERP PAGE STRUCTURE
• 4 Ads(Max)
• Google Business
Profile Listings
• People Also Ask Box
• 10 Organic Results
• 3 Ads(Max)
• Related Search
1 2 3 4 5 6 7 8 9 10 Next
Laptop

12. WHAT IS SEO?
SEO Stands For Search Engine Optimization
Search Engine + Optimization
Google(98.60%) + Betterment (Organically)

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TYPES OF SEO
NATURE OF SEO
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SEO TECHNIQUES

15. ON PAGE & OFF PAGE

16. WHAT ARE KEYWORDS?

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TYPES OF KEYWORDS

18. NATURE OF KEYWORDS

19. LSI KEYWORDS

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KEYWORD RESEARCH TOOLS

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CHOOSE RIGHT KEYWORDS

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BEST ON PAGE SEO PLUGINS

23. SEO RULES

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SEO CHECKLIST

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KEYWORD CANNABALISATION

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27. SNIPPET META TAGS
Snippet
Meta
Tags

28. KEYWORD DENSITY

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PLUGINS FOR IMAGE OPTIMIZATION

30. OFF PAGE SEO

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32. DA & PA

33. SPAM SCORE

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39. • Relevancy of Backlinks
• Not every submission is for every niche
For Ex: Fashion Designing websites getting backlink from Podcast
submission

40. • Use " " = Specific results only
• Intitle:_______ = Content in title
• Inurl:________ = Content in URL
• Inanchor:_____ = Linked content
• Intitle:"______" = Exact result
• Intitle:"_____" - sitename = won't show result of that mentioned site
• ____Niche:"Write for us" = Sites where you can publish content
• Site: site name filetype:pdf/ppt = ppt pdf available in that site
• SEO intext:"site name" inurl: author = For specific author

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PENGUIN

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HELPFUL CONTENT UPDATE

55. LOCAL PAGE SEO OPTIMIZATION

56. LOCAL CITATION & NAP SUBMISSION

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HOW TO STRATEGIES SEO PROJECTS?

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70. THANKYOU
WE HOPE YOU UNDERSTOOD EVERYTHING PROPERLY
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