1. To Work or Not To Work That is the question
• School: ESCA Management school • Team: Winners Team
• Mentor: Mme I. El GHAZALI • Country: Morocco

2. Increase of: Decrease of:
• Poverty • employability
• Social disparities • Living standards
• Crime, Drug addiction • Demand, consumption
• Brain drain • GDP
• Immigration • Demographic growth
• Depression, suicide
Youth unemployment is a very serious problem
• The high hiring costs. • The economic crisis and recession.
• School and college dropouts. • Lack of encouragement for innovation.
• Insufficient investment in big industries. • The technical evolution of productivity.
• Business concentration in big cities. • The difficulty to find the needed
• Insufficient investments in small cities. competencies.

3. Population over 15 years old: 23.709.000
Active population: 11.428.000 Scary numbers!
Unemployed: 1.130.000 Wouldn’t you
say?!
44% of the Moroccan active population is aged between
15 and 29 years old. These young people can be engines of
growth, and a source of innovation and productivity.
Yet according to the world-bank, 30% of these young
Moroccans are neither working, nor in school, 80% of them
don’t have any secondary education, and graduates
represent 5%.
http://www.ereport.ru/en/stat.php?razdel=country&count=morocco
Statistics as of Mars 2012
More than all that we have a very high percentage of these young
people who choose not to work until they find the jobs they want.
They are voluntarily unemployed even though they are still
looking for jobs.

4. “They are not active job seekers”
“They have given up”
• Unemployment in Morocco is a very serious problem
• The unemployment numbers hide an even bigger
problem because a noticeable number of these young
people have voluntarily or out of fatalism deserted the
work market and are no longer actively looking for a
job.
Inger Andersen, vice president of the world bank in middle east and north Africa reported that:
There are a lot of types of unemployment though the one that concerns
us most is the one that is caused by wrong mentality and untrue beliefs.
Prestigious jobs No compromise
Very little effort
Big salaries
Exaggerated self worth

5. Our research:
We held interviews with over 50 unemployed people aged between 21 and 30
and we found that they had a few things in common:
• All of them are graduated and have degrees.
• More than 50% of them have stopped looking for employment.
• All of them have had job opportunities that they have turned down.
• All of them believe that they have unique skills and competencies.
• They all want their dream job and no compromise is acceptable.
• None of them is ready to start at the bottom.
On the other hand the annual scientific and educational council of ESCA school of
management along with the heads of very known Moroccan and multinational
companies have come up with the following:
• Graduates generally have very high expectations.
• Their conceptions of the work market are very dreamlike and surreal.
• They think that all that interest companies is skill and they forgot the
importance of character.

6. When you grow up believing how unique you are!
What do you do when you start realizing that you are just
like everyone else!
The problem that we are facing Our biggest concern is for the
is not limited to insufficient job mental and social beliefs that
offers nor is it constricted on the make young people's chances at
lack of competencies; and while starting a carrier slimmer than
both are real existing challenges they already are.
that need to be fought,
Social pressure Wrong mentality
What would people say? I am worth much more!
These young people don’t want Just any Job they want Jobs that they
have designed in their heads and they refuse to settle for less.

7. Our Solution
Our goal is to help these young people understand that:
• Success comes with hard work and patience.
• Having a degree is not enough anymore to earn a job.
• Good character and motivation can land you your dream job.
Several facets of the problematic are An opportunity for unemployed youth
going to be discussed with with the same problems and the same
professionals(professors, executives, vision to meet amongst themselves
psychologists and coaches). and discuss.
A forum for unemployed youth
Gathering a multitude of experts and Encouraging youth to take initiatives
known personalities and featuring a and make things happen for
diversity of activities and encounters themselves by giving them guidance to
that will benefit the participants. create their own projects.

8. The forum will include:
Focus on the importance of character and personality not only skills
Conferences with businessmen who will help young people understand the effort it takes to succeed.
Competitions for best business plans in order to grant people the opportunity to open a business.
An official website that members can use to benefit from personalized offers and programs.
PNL coaching, motivation seminars, team building.
The prospect of participating in a reality show that will be posted on the web .
The forum will be held several times a year and it will deal with
different types of unemployment.

9. Our objectives
 Change the wrong ideas that prevent young people from
starting careers.
 Make youth see that expectations are far too different from
reality.
 Give the youth a real incite on the work market.
 Reach a maximum of young people through out the country.
 Convince unemployed youth of the importance of ambition
and commitment.
Our main objective is Video:
to fight this type of http://www.youtube.com/watch?v=jChykbbUJ
mentality lw&feature=youtu.be

10. Planed results
Hours that will be spent
• The team will be spending 8 hours a week on the project
People engaged
• The project will need a team of at least 10 members, who will be
engaged and implicated fully.
Planned results
• 100 unemployed young people will be able to participate.
• 20 people will benefit from a free coaching on how to get a job.
• 5 people will get assistance on how to create their own business and
how to get it financed.
• People who get a job will be featured on the web site and they will be
able to share their experience through videos as inspirational stories.
• The forum will focus on other types of unemployment in the long run