How to Catch A
  Rising Star
Recruiting and Retaining
      Young Talent
      Eve Sweeting
Outline
• Demographics
• Why Recruit the New Kids on the
  Block?
• Where and How to Recruit Younger
  Workers
• Benefits ...
Demographics
Generations Now in the Workplace
      % in Workforce                   • Traditionalists
                                ...
Generational Uniqueness




Resource: Pew Research Foundation
Who are the Millennials?
• 21% are married (half
  the % of their parents
  generation)
• 34% are parents
• Unlikely to be...
Comparison of Gen X & Gen Y
   Gen X                              Gen Y
• Worried about            • Worried about
   – Mo...
Why Recruit Gen X & Y
• Well- Educated – 40% of 18-24 in college,
              another 40% want to return to school
• Acc...
Job Postings
• Market your company like you market your
  product
• Provide information about your company
  culture and w...
Where to Recruit: Company Website
• Make your recruiting site interesting
• Make it easy to understand
  – Hiring process
...
Where to Recruit: Colleges
•   Florida Agricultural and Mechanical University (Tallahassee)
•   Florida Atlantic Universit...
How to Recruit: Colleges
• Use your current young employees to
  recruit new young employees.
  “Millennials are particula...
Where to Recruit: Social Media
 Nearly ¼ of younger job searchers use
 social networking sites when looking for
 employmen...
How to Recruit: Social Media
•   Highlight current employee achievements
•   Promote job fairs
•   Promote specific job op...
Where to Recruit: Referrals
  If you are looking for young professionals, the
  best place to start is with the YP’s curre...
Retaining Young Talent: Benefits
   Top Ranked Benefits                Top Job Considerations
    Benefit            Score...
Retaining Young Talent: Work Environment
 • Casual
     – Peer to Peer
     – Access up the Organizational Chart
 • Fast-p...
Retaining Young Talent: Work Environment

     Quality        Ranking
                                          Dress Code...
Retaining Young Talent: Work/Life Balance
• Children of workaholic
  parents who want a
  balance
• Will check in frequent...
Retaining Young Talent: Affinity Groups
• 40% of the DiversityInc Top 50 companies
  have generational affinity groups; 88...
Retaining Young Talent:
         Motivating & Recognizing
Motivation
• Personal fulfillment opportunities
• Career plannin...
Recap
• 48 Million Gen X’ers & 80 Million Gen
  Y’ers
• Untraditional Recruiting Techniques
  • Facebook, YouTube, TwitHir...
Resources
• The Pew Research Center
  • www.pewresearch.org
• Robert Half International/Yahoo Hot
  Jobs Study
  • What Mi...
Questions?

 “Understanding Generation Y is important
 not just for employers. Older workers--that
 is, anyone over 30--ne...
Sweeting - How to Catch a Rising Star:  Recruiting & Retaining Young Talent
Sweeting - How to Catch a Rising Star:  Recruiting & Retaining Young Talent
Sweeting - How to Catch a Rising Star:  Recruiting & Retaining Young Talent
Sweeting - How to Catch a Rising Star:  Recruiting & Retaining Young Talent
Sweeting - How to Catch a Rising Star:  Recruiting & Retaining Young Talent
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Sweeting - How to Catch a Rising Star: Recruiting & Retaining Young Talent

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Sweeting - How to Catch a Rising Star: Recruiting & Retaining Young Talent

  1. 1. How to Catch A Rising Star Recruiting and Retaining Young Talent Eve Sweeting
  2. 2. Outline • Demographics • Why Recruit the New Kids on the Block? • Where and How to Recruit Younger Workers • Benefits that X’ers and Y’ers Want • Resources to Learn More
  3. 3. Demographics
  4. 4. Generations Now in the Workplace % in Workforce • Traditionalists • Ages 64 and Over 15% • 58 million 10% Traditionalists • Baby Boomers Baby • Ages 45 to 63 Boomers • 78 Million 29% Gen X • Generation X • Ages 33 to 44 Gen Y • 48 million 46% • Generation Y • Ages 15 to 32 • 80 million
  5. 5. Generational Uniqueness Resource: Pew Research Foundation
  6. 6. Who are the Millennials? • 21% are married (half the % of their parents generation) • 34% are parents • Unlikely to be better off financially than their parents (first generation in a century) • 37% underemployed, 18.8% unemployed
  7. 7. Comparison of Gen X & Gen Y Gen X Gen Y • Worried about • Worried about – Money/finances: 27% – Money/finances: 30% – Career/job: 6% – Career/job: 16% – Family: 13% – Family: 7% • Social Media Use: 50% • Social Media Use: 75% • Sleep with their cell • Sleep with their cell phone: 68% phone: 83% • Have a tattoo: 40% • Have a tattoo: 36% • Read the paper: 32% • Read the paper: 23%
  8. 8. Why Recruit Gen X & Y • Well- Educated – 40% of 18-24 in college, another 40% want to return to school • Accustomed to diversity/integration • Different thinkers • Multi-taskers • Tech savvy • Driven by excellence • Focused on results • Though Gen Y is larger than Gen X, there is still expected to be a labor shortage in the next 25 years. (FutureWork Institute)
  9. 9. Job Postings • Market your company like you market your product • Provide information about your company culture and work environment • ¾ of younger workers look at Company websites to learn about prospective employers • Focus on leadership positions and job growth, benefits that younger workers want
  10. 10. Where to Recruit: Company Website • Make your recruiting site interesting • Make it easy to understand – Hiring process – Company values are – Potential career paths • Make it relevant – Use real employees to tell your story
  11. 11. Where to Recruit: Colleges • Florida Agricultural and Mechanical University (Tallahassee) • Florida Atlantic University (Boca Raton) • Florida Gulf Coast University (Ft. Myers) • Florida International University (Miami) • Florida State University (Tallahassee) • New College of Florida (Sarasota) • University of Central Florida (Orlando) • University of Florida (Gainesville) • University of North Florida (Jacksonville) • University of South Florida (Tampa) • University of West Florida (Pensacola)
  12. 12. How to Recruit: Colleges • Use your current young employees to recruit new young employees. “Millennials are particularly peer influenced.” – Lisa Feldman, UC Berkeley’s Hass School of Business • Use videos or other media that show what life at your company is like: Google Recruitment Video
  13. 13. Where to Recruit: Social Media Nearly ¼ of younger job searchers use social networking sites when looking for employment. • TwitHire.com • JobShouts.com • Facebook
  14. 14. How to Recruit: Social Media • Highlight current employee achievements • Promote job fairs • Promote specific job openings • Post on a specific job board on Facebook • Employment Network in Sarasota,FL has over 1,200 followers • Employment Network in Port Charlotte/Punta Gorda is growing with almost 300 followers • Suncoast Workforce
  15. 15. Where to Recruit: Referrals If you are looking for young professionals, the best place to start is with the YP’s currently working for you. • Offer incentives for referrals • Do have a group membership to the local Young Professionals Group (YPG) • Send your young professionals to local YPG meetings to recruit • Post job opportunities on the YPG website • Become a sponsor of the local YPG
  16. 16. Retaining Young Talent: Benefits Top Ranked Benefits Top Job Considerations Benefit Score Consideration Score Salary 9.05 Vacation/PTO 8.82 Benefits 8.86 Flex Hours/ 8.06 Telecommuting Growth 8.74 Opportunities Profit-sharing 7.52 Location 8.44 Subsidized 7.51 education Company 7.95 Mentoring 6.41 Leadership Programs Source: Robert Half International, What Millenials Want, 2007
  17. 17. Retaining Young Talent: Work Environment • Casual – Peer to Peer – Access up the Organizational Chart • Fast-paced – Do not want to spend Time paying dues • Flexible hours • Telecommuting Options • Supportive/Mentoring • Community/Purpose Driven
  18. 18. Retaining Young Talent: Work Environment Quality Ranking Dress Code Manager I respect 8.74 4% Business People I enjoy 8.69 Casual 26% Jeans 41% Work/Life Balance 8.63 A Mixture Socially 7.42 Responsible Business 27% Company Attire Nice Office Space 7.14
  19. 19. Retaining Young Talent: Work/Life Balance • Children of workaholic parents who want a balance • Will check in frequently through tech devices • Want to work smarter – Get things done quickly – Use connections – Quickly research information
  20. 20. Retaining Young Talent: Affinity Groups • 40% of the DiversityInc Top 50 companies have generational affinity groups; 88% use employee resource groups for recruiting • Allstate Insurance Co. has a young professional organization with 600-700 employees • Gen Y likes networking with people their own age. Growing up with social networking has encouraged this feeling of community.
  21. 21. Retaining Young Talent: Motivating & Recognizing Motivation • Personal fulfillment opportunities • Career planning guidance • Importance in the organization (not job position) Recognition • Continual feedback • Praise when deserved • Rewards in the form of time off or other benefits
  22. 22. Recap • 48 Million Gen X’ers & 80 Million Gen Y’ers • Untraditional Recruiting Techniques • Facebook, YouTube, TwitHire • Untraditional benefits • Telecommuting, Mentoring, Affinity Groups, Personal Fulfillment Opportunities • Lead to an untraditional workforce
  23. 23. Resources • The Pew Research Center • www.pewresearch.org • Robert Half International/Yahoo Hot Jobs Study • What Millennial Workers Want: How to Attract & Retain Gen Y Employees • Diversity Inc. Magazine & Website
  24. 24. Questions? “Understanding Generation Y is important not just for employers. Older workers--that is, anyone over 30--need to know how to adapt to the values and demands of their newest colleagues. Before too long, they'll be the bosses.” Read more: What Gen Y Really Wants TIME Magazine July 5, 2007

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