PROJECT FOR MARKETING MANAGEMENT

1. PROJECT OF MARKETING
MANAGEMENT
MY TOPIC FOR PROJECT IS “LIPSTICK”

2. REASON FOR SELECTION OF PRODUCT
 I HAVE SELECTED MY PRODUCT AS
“ LIPSTICK “ BECAUSE I LOVE TO USE
LIPSTICK AND IT IS ONE OF THE MOST
IMPORTANT PRODUCT IN COSMETICS .
 TODAYS MODERN WORLD INDIAN GIRLS
HAVE A GREAT DEMAND OF LIPSTICKS.
 Lipstick is one of my favourite product . So, I have
choosen my product “LIPSTICK”

3. MARKETING MANAGEMENT
 Marketing management refers to planning,
organising, directing and control of the activities
which facilitate exchange of goods and services
between producers and consumers or users of
products and services.

4. INTRODUCTION
 THEVIVA INTERNATIONAL LTD. IS A FRENCH
COMPANY HAS 2YEARS HISTORY INTHE
INDUSTRY OF COSMETICS.VIVA
INTERNATIONAL LTD. PARIS WAS
INCORPORATED ON 15 JULY 2013.
 IT HASVERY WIDE PRODUCT LINR WHICH
INCLUDES LIPSTICKS. PERFUMES AND FACE
WASH.NOW IT HAS STARTED ITS OPERATIONS
IN INDIA.VIVA INTERNATIONAL LTD. INDIA IS
UNDER LICENCE FROMVIVA INTERNATIONAL
PARIS.THE COMAPNNY IS PLANNINGTO
LAUNCH “GLORIA” LIPSTICKS......

6. PRODUCT
 In marketing, product is a mixture of tangible and
intangible attributes, which are capable of being
exchanged for a value, with ability to satisfy
customer needs.
 My product will come in different shades so that
every female get the colour of her choice in
lipstick....

8. PRICING
PENETRATION PRICING:
• “LOW PRICE”TO SECURE “HIGHVOLUMES”
• PRICE SETTO PENETRATETHE MARKET
ANDTO CAPTURETHE MARKET SHARE.
• USEFULLWHERE LAUNCHING INTO A NEW
MARKETWITH A NEW PRODUCT.

9. CHANNEL OF DISTRIBUTION
 There are two important decisions relating to this aspect
one regarding physical movement of goods and two,
regarding the channels.
 Channels of Distribution are set of firms and individuals
that take title, or assist in transferring title, to particular
goods or services as it moves from the producers to the
consumers

10. LOGO
 ELITE

11. PROMOTION
 Promotion refers to the use of communication with the
twin objective of informing potential customers about a
product and persuading them to buy it. There are four
major tools, or elements of promotion mix, which are
 (i) Advertising,
 (ii) Personal Selling,
 (iii) Sales Promotion,
 (iv) Publicity

13. FEATURES OF LIPSTICK
 IT IS NON IRRITATING AND NONTOXIC.
 IT SHOULD BE STABLE BOTH PHYSICALLY
AND CHEMICALLY.
 IT SHOULD NOT DRY ON STORAGE.
 IT SHOULD BE MAINTAIN LIP COLOR FOR
LONGER PERIOD AFTER ITS APPLICATION.
 IT SHOULD GIVE SHINY AND SMOOTH
APPEARANCE FREE FROM SWEATING

14. TOP COMPETITENT 5 LIPSTICK BRANDS
IN INDIA
 1. COLORBAR
 2. REVLON
 3. LAKME
 4.LOREAL
 5. MAYBELLINE

16. MARKETING MIX
 PRODUCT: UNIQUE COMBINATION OF
FLOWERS AND HERBS
 PRICE: ECONOMICAL PRICING STRATEGY
 PROMOTION: PUSH STRATEGY
 PLACE: SUPER MARKET, MALLS, STORES,
BEAUTY PARLOURSAND HYPERMARKET.

17. THANKS FOR WATCHING THIS
FILE...