Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
Beauty brands are increasingly turning to digital media for a more integrated, robust program to generate ROI. This trend report highlights some of beauty’s top trends in social media over the past few months and explains why these particular campaigns worked and what could have been better
The goal of the survey was to establish an industry benchmark for digital marketers
at luxury companies. Results to this study, revealed in this report, determine
spending trends and marketing successes, as well as areas in need of further
development and investigation in the luxury market.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Fashion E-commerce - Conversion versus branding? (SXSW 2014 talk by Pieter Jo...Fabrique
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same. In this talk, Pieter Jongerius has brought together the worlds of fashion, touchpoint strategy and e-commerce design. It contains a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
Beauty brands are increasingly turning to digital media for a more integrated, robust program to generate ROI. This trend report highlights some of beauty’s top trends in social media over the past few months and explains why these particular campaigns worked and what could have been better
The goal of the survey was to establish an industry benchmark for digital marketers
at luxury companies. Results to this study, revealed in this report, determine
spending trends and marketing successes, as well as areas in need of further
development and investigation in the luxury market.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Fashion E-commerce - Conversion versus branding? (SXSW 2014 talk by Pieter Jo...Fabrique
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same. In this talk, Pieter Jongerius has brought together the worlds of fashion, touchpoint strategy and e-commerce design. It contains a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
Huda Beauty - How a Beauty Blogger Built an EmpireOctoly
Huda Kattan first gained fame via social media and has now built a beauty empire, with nearly 24 million Instagram followers today. Her cosmetic line, Huda Beauty, is wildly popular all around the world and Kattan’s posts often feature micro-influencers using her products.
For more information, you can find related content on the following websites:
WWD - Huda Beauty Said to Hire Financo for Deal: Oct 24, 2017
http://wwd.com/business-news/financial/huda-beauty-huda-kattan-deal-financo-11034129
Fashionista - Influencer Huda Kattan's Beauty Company Just Landed a Major Investment, Dec 14, 2017
https://fashionista.com/2017/12/huda-kattan-beauty-investment
Business of Fashion - Inside Huda Kattan's Blog-to-Brand Beauty Empire, Dec 14, 2016
https://www.businessoffashion.com/articles/business-blogging/huda-beauty-huda-kattan-blog-makeup-cosmetics
College: Boston University
Class: Principles and Practices in Advertising
Group project to develop a campaign for Harry's Razor in efforts to build brand awareness to target audience.
Give Your Brand A Makeover - How Top Beauty Brands Stand OutEvgeny Tsarkov
Give Your Brand A Makeover - How Top Beauty Brands Stand Out (by NewsCred)
Нанесите макияж на ваш бренд - как выделяются ведущие бренды из индустрии красоты
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it.
Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries.
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
PASSION.
IT’S WHAT MAKES YOU PUSH YOURSELF. IT’S WHAT MAKES CREATIVITY IGNITE. IT’S WHAT BRINGS PEOPLE TOGETHER. AND IT’S WHAT MAKES GREAT ICONS, STARS AND BRANDS.
WE BELIEVE IN THE POWER OF PASSION.
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
Huda Beauty - How a Beauty Blogger Built an EmpireOctoly
Huda Kattan first gained fame via social media and has now built a beauty empire, with nearly 24 million Instagram followers today. Her cosmetic line, Huda Beauty, is wildly popular all around the world and Kattan’s posts often feature micro-influencers using her products.
For more information, you can find related content on the following websites:
WWD - Huda Beauty Said to Hire Financo for Deal: Oct 24, 2017
http://wwd.com/business-news/financial/huda-beauty-huda-kattan-deal-financo-11034129
Fashionista - Influencer Huda Kattan's Beauty Company Just Landed a Major Investment, Dec 14, 2017
https://fashionista.com/2017/12/huda-kattan-beauty-investment
Business of Fashion - Inside Huda Kattan's Blog-to-Brand Beauty Empire, Dec 14, 2016
https://www.businessoffashion.com/articles/business-blogging/huda-beauty-huda-kattan-blog-makeup-cosmetics
College: Boston University
Class: Principles and Practices in Advertising
Group project to develop a campaign for Harry's Razor in efforts to build brand awareness to target audience.
Give Your Brand A Makeover - How Top Beauty Brands Stand OutEvgeny Tsarkov
Give Your Brand A Makeover - How Top Beauty Brands Stand Out (by NewsCred)
Нанесите макияж на ваш бренд - как выделяются ведущие бренды из индустрии красоты
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it.
Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries.
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
PASSION.
IT’S WHAT MAKES YOU PUSH YOURSELF. IT’S WHAT MAKES CREATIVITY IGNITE. IT’S WHAT BRINGS PEOPLE TOGETHER. AND IT’S WHAT MAKES GREAT ICONS, STARS AND BRANDS.
WE BELIEVE IN THE POWER OF PASSION.
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
FEED: The Razorfish Digital Brand Experience Report 2009 Key FindingsRazorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
A roadmap and checklist for creating a Social Brand. A how-to guid for brands and companies interested in tapping social marketing and media. Published by Media Post.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
1. The Immaculate Concept
by Chadi Boudar
Copywriter, branding specialist, lecturer
and vegan foodie!
And enjoy this sample
of my work!
Grab a
TAP / FOR LINKS. FOR MENU
3. Experiential Marketing
The physical lead and digital follow.
Copywriting
Concept. Content. Copy. The holy trinity.
My Specialties
Lecturing
Involve. Resolve. Evolve.
Creative Direction
Creating the immaculate concept.
Commercial Branding
The look. The feel. The brand ID.
F&B Branding
The making of food porn.
4. Career Milestones
High School Diploma
International School of
Choueifat, Abu Dhabi.
York University/Sheridan
College joint program,
Toronto.
Partial Scholarship
Bachelor of Design
Segment producer/
co-host, CKUT Radio,
Montreal.
Media Internship
Filmmaker, Said El-
Marouk/ Rotana, Beirut.
2nd Assistant Director
Alter Ego Productions,
Cairo.
Creative Director
Cairo Ad School, Cairo.
Courses include: Creative
Copywriting, Digital &
Interactive Concepting.
Lecturer
Al-Arabia Press & Media,
Abu Dhabi.
Advertising Designer
Sada Al-Arab Media,
Dubai Media City,
Beirut, Cairo.
Creative Director
Memor boutique
agency, Cairo.
Cofounder/
Creative Director
Honor Roll, Lebanese
American University,
Beirut.
Advertising Associate’s
Degree Freshman
Concordia University,
Montreal.
Bachelor of Arts
2003
2004
2008
2008-09
2009
2009-11
2016-Present
2003-04
2008
2009-10
2009-15
6. About Project
For the ‘definitive guide to
living in the (Egyptian) capital’,
we ‘Egyptianized’ iconic travel
destinations to show that Cairo’s
got it all.
Client
Cairo 360.
‘Forget Paris’ parodies famed Parisian Lafayette ad
Cabs offer club-goers free rides. Below: Forget New YorkForget Paris.
Cairo’s Got It All
7. About Project
Four Seasons Hotel throws a New Year’s Eve party. To promote the
Casino-themed event, the date appears on the roulette hat.
Client
First Mall at the Four Season Hotel.
Casino
31-12-2011 appears on the roulette hat
9. #CupcakeItForward (Concept)
Challenge
Promote a bakery’s cupcakes in the real world by using social media.
Strategy
Install vending machines in major malls and beach resorts to dispense
cupcakes by means of pay-it-forward tweets, Facebook and Instagram
uploads.
Execution
A passerby takes a selfie against the vending machine and uploads it
with the hashtag #CupcakeItForward, tagging a friend. The tagged friend
instantly receives a QR code on their account, which they could scan at any
vending machine to receive a free cupcake. They, in turn, pay it toward by
posting a selfie and tagging a friend. And the wheel keeps turning.
Expected Results
By paying it forward via social media, the cupcakes are marketed by users in
a dominos effect. When in a crowd, sole passersby get to socialize with one
another by tagging each other to receive a QR code and get a free cupcake
on the spot. After the campaign promotional period comes to a close, the
vending machines remain to sell cupcakes in malls and shopping venues.
A Passersby takes a selfie against the cupcake vending machine hashtagging #CupcakeItForward and tagging a friend
Tagged friend received QR code, scans it to get a free cupcake In turn, friend takes a selfie and tags another friend
10. About Project
To get customers to shop for
Valentine’s and Mother’s Day
gifts, the sum of two playing
cards they pick from the decks
inside the stores determines
their discounts.
Client
C&CO Shades and Optics.
Ace of Diamonds; Queen of Hearts
Deck The Malls
Left and below: In-store activation
12. Facebook fans asked if their husbands ever cook for them Unsuspecting husbands led to prepare party cheese snacks
Wives about to surprise their husbands at the table The couples join the President viewing party
#MadamPresident (Concept)
Challenge
Create an unconventional ad that demonstrates the versatility of President
cheese and ease of preparing delicious snacks.
Strategy
Challenge gender roles and sex-specific interests by getting unsuspecting
husbands to prepare food for their wives and attend a major soccer-game
viewing party with them.
Execution
President cheese asks Facebook fans if their husbands would be caught
dead cooking for them. Five women who respond with a resounding no are
privately asked for their husbands’ contacts to get them to unknowingly
participate in a viral stunt.
The men are told they were randomly selected to attend a Euro Beach
Soccer League finale party at a beach resort.
At the resort, a voice instructs them to prepare game snacks from
President cheese recipes preloaded on tablets in the kitchen. When they
carry the snacks out to the party, they are surprised to find their wives
waiting to be served before they all watch the game together.
Expected Results
The spot would be seeded on social media with the hashtag
#MadamPresident. That would spark a much broader debate on gender
roles in a marriage and challenge sex-specific interests, while suggesting
easy and fun ways to serve President cheese.
13. Flight paths demonstrate votes cast for each pair
Challenge
Maksters England is a startup
that wants to position its Prince
Albert Slippers among the
trendy, upscale fashion brands
without creating traditional print
ads.
Strategy
Crowdsource worldwide publicity
for Maksters’ new line by calling
on Instagram followers to vote
for the pair they would like to
see Superman, Henry Cavill,
wear on the red carpet.
Maksters collection on Instagram
#MakOfSteel (Concept)
Execution
Maksters’ Instagram followers
get to vote for the pair they want
to see Cavill wearing at an LA
premiere, which is approximately
5460 miles away from Maksters’
England base.
Each vote would set the pair one
mile closer to Los Angeles.
Expected Results
The first pair of Maksters to
receive 5,460 votes would be
sent to Cavill with that many
signatures demanding that he
wear it to the widely-publicized
red carpet event.
Likes count as votes. Right: Man of Steel, Henry Cavill
That would set Maksters on all
entertainment and fashion news
media as a brand coveted by
A-listers.
14. Results appear in real-time on screens around the store Most voted for looks get images printed, mounted in stores
Smart mirrors snap selfies of customers trying on clothes. Images are uploaded on the brand’s SM pages for vote casting
#MirrorMirrorInTheStore (Concept)
Challenge
Generate a buzz around a fashion retailer’s new collection on social media
without printing catalogues.
Strategy
Let store visitors be the models of the new collection by crowdsourcing
social media votes on what items they look best in and ought to buy.
Instead of asking a friend’s opinion before deciding what clothing items to
buy, we would allow the brand’s social media followers to help customers
decide by casting votes on how they look in the items they try on.
Execution
Still cameras are installed on mirrors outside the dressing rooms.
Visitors would press a timer button to let the smart mirror snap a pic and
automatically hashtag and seed it on the brand’s global Instagram, Twitter
and Facebook accounts. Social media followers would vote ‘worth buying’
or ‘keep trying’ on the items that the now-models wear. Results appear in
real-time on screens inside the dressing room area and around the store.
Customers also get to tag themselves and their friends from their phones,
straight from the brands’ pages.
The pictures that receive the most ’worth buying’ votes within minutes are
instantly printed out and mounted on a large wall inside the store.
Expected Results
In addition to their getting instant feedback on what to buy, customers
become real-life models for the entire collection, which expectedly weaves
a stronger sense of loyalty to the brand.
Ultimately, a buzz is created around the new collection when the modeling
customers tag themselves and friends, who in turn would be driven into
the stores to become real-life models themselves.
15. #SmartphoneDumbUser
Challenge
Change the habit of people who text and use the phone while driving.
Strategy
Create a 360, digitally-led integrated campaign to promote the smart use
of smartphones while driving.
Execution
In the early stages of the campaign, infographics and videos were seeded
on social media, stating facts on using the phone while driving; showing
drivers what they won’t see while they’ve got their eyes on the phone; and
suggesting safe alternatives.
For forthcoming stages, a plan has been outlined for outdoor advertising;
crowdsourcing TVC casts through a road activation linked to social media
and radio; as well as partnering with petrol station convenience stores, a
mobile operator and transportation network company to deliver videos,
giveaways, collateral and in-app banners. In addition, mall visitors would
get to play a VR game that simulates texting while driving on busy roads;
whilst celebrities and social media followers would pledge to texting safely.
Endorsements allow crowdsourcing, giveaways, in-app banners
What you won’t see/ought to know infographics seeded online Videos and infographics online. Tap plus to view presentation
VR game at the mall. Tap play to watch the videos
16. Women with thin or curly hair reveal their insecurities
Snapchat users wear curly hair filters and share their best traits
reasons they straighten or cover
their hair.
Some divulge insecurities about
having untamed or curly hair in a
culture that considers hair to be a
“woman’s crown”. Others relay the
pressures of having silky smooth
hair like celebrities and product
commercials.
Asked if they believe their natural
hair impedes their love or social
lives, they admit that physical
appearance is what others regard
first and foremost, and their hair
makes them feel less attractive.
They are then asked about the
qualities they seek in a partner
Challenge
This product promises strong,
healthy hair while advertising thick,
long, straight locks, which leaves
women with thin or curly hair feeling
inadequate.
Strategy
Ignite a conversation about self-
perception and the value of
physical appearance by furthering
confidence and self-acceptance and
reinforcing that different is beautiful.
Execution
We invite women to reveal the real
#TraitsThatShine (Concept)
or friend. Most recount personal
qualities as opposed to physical
attributes, eventually realising
that while they seek inner beauty,
they expect to attract superficiality
instead. In tandem, sponsored
Snapchat filters allow users to wear
several curly hair styles and share
the qualities they deem significant,
using the hashtag #TraitsThatShine.
Expected Results
The spot would widen the scope
of the brand from cosmetic to
emotional health care. Women
would be inspired to project the
qualities they like to see in others.
#TraitsThatShine
Perseverance is one of my #TraitsThatShine
They are reminded of the qualities that really matter to them
17. Over Mother’s Day dinner, heart surgery-surviving moms are surprised with slideshow of memorable family moments
Hidden cameras capture their reactions Proceeds of heart-shaped candy benefit the heart foundation
#UnbreakableHearts (Concept)
Challenge
Gather alms for non-profit heart foundation, breaking with the tradition of
airing frail patients, sobbing mothers and celebrities.
Strategy
Create a viral video featuring mothers who have successfully undergone
heart surgery.
Execution
Daughters and sons invite their moms to Mother’s Day dinner and surprise
them with slideshows of family occasions on the restaurant screens.
Hidden cameras capture their touching reactions.
In stores, Galaxy releases a special edition heart-shaped candy whose
proceeds benefit the heart foundation.
Expected Results
The video would testify that these moms lived to celebrate another
Mother’s Day due to the heart foundation’s competence. On social
media and the product packaging, Galaxy would prompt followers and
purchasers to use the hashtag #UnbreakableHearts for the occasion.
18. Challenge
Facing strong competition from well-established chains, this mattress retailer
wants to reach 20/30-somethings who are furnishing their homes; want to
upgrade to smart homes; or are in tune with healthy living.
Strategy
Create a campaign to drive in-store traffic and introduce target audiences
on Facebook to the innovative, high-tech and therapeutic mattresses the
retailer carries.
Execution
Rotating ads ask targeted Facebook users to tell us what they do in bed
for a chance to get a discount and freebies. Responders are directed to an
external page where they choose to view the mobile or desktop version
of the app. Flipping the tiles that describe what they do in bed reveals
two ideal mattresses of varying price ranges. Sharing the results with the
embedded description and hashtag #247inBed on their timelines makes
them eligible for the discount and freebies.
To promote their flagship remote-controlled, iOS-synced adjustable
mattress, a video meme of the ‘Oscar Selfie’ was created and seeded
online while the famed selfie was making headlines everywhere.
#247inBed
Interactive app targets 20/30-somethings on Facebook
Sharing tiles on Facebook entitles users to discount and freebies
Tiles flip to reveal suitable mattress. Tap plus to experience app
‘Oscar Selfie’ promo video meme. Tap play to watch
22. Flower Power
Rebranding
About Project
Event organizing and floral design
boutique rebranding.
Interactive company profile
PDF populated with interal links;
hyperlink buttons; and interactive
business card page.
Client
Flower Power.
23. About Project
All-female gym brand Identity,
collateral and promotions.
Client
Yaqeen Sports and Entertainment.
Hers Fitness Brand
Identity
24. Khayl W Layl Restaurant Branding
About Project
Lebanese restaurant overlooking a horse arena in the pine forests of Jordan.
Client
Fourth Dimension Middle East.