1. The document discusses social network analysis (SNA) as a management research method and perspective. 2. It reviews the origins and development of SNA, its importance in management research, and characteristics compared to traditional methods. 3. The document also describes common SNA software tools and provides guidance on further applying SNA in management research.

1. 2010 24 2010 N o 24
Science and T echno logy M anage ent R esearch
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: 1000- 7695 ( 2010) 24- 0216- 04
社会网络分析: 一种管理研究方法和视角
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费钟琳 , 王京安
( 1 南京工业大学经济管理学院, 江苏南京 210009;
2 东南大学集团经济与产业组织研究中心, 江苏南京 210096)
: 综述社会网络分析的起源, 社会网络分析进入 管理研 究领域 的必然 性和重 要性以 及近年国 内相关 文献情
况, 社会网络分析相对于传统研究方法的特 点, 主要社 会网络 分析软件 的特性, 旨在为 进一步在 管理研 究中使
用社会网络分析方法与视 角提供导引
: 社会网络分析; 管理研究; 研究方法; 研究视角; 应用软件
: C93- 03 : A
Social N etw ork Analysis M ethod and Persp ective ofM anage ent Research
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FEI Zhong lin1, 2, W ANG Jingan1
( 1 Schoo l of E cono ics and M anag e ent N an jing U n iversity of T echno logy N anjing 210009, Jiangsu;
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2 R esearch Cente r for Industria lO rganization, South- East U n iversity N an jing 210096, Jiangsu)
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Abstrac t Soc ia l N etwo rk A na lysis ( SNA ) wh ich o rig ina ted from socio logy and anthropo logy has been deve loped in the
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m anage en t research as an ana ly tica l too l and an ana ly tica l perspective Th is paper rev ie s the orig in of SNA me thod the
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i po rtance and necessity o f its app ly ing in the m anage ent research fie ld, the related do estic literatures published in re
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cent years the m a in character istics of SNA co pared w ith trad itiona lm e thods, and the fea tures of comm on ana lys is so ft
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w are T he paper is a i ing a t SNA! s further apply ing in m anagement resea rch and trying to prov ide some gu idance of it
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K ey word s Soc ia lN etwork A nalysis m anage ent research; research m e thod research pe rspective application so ftw are
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