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Behaviour change Lego

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Many projects deal most of the time with behaviour change –
- persuading / inspiring (want to)
- enabling e.g. by providing resources (can do)
- but also by ensuring stakeholders know how to achieve the (intermediate) goal
If these 3 elements are not assured, the change will not happen.
Outcome Mapping argues that most of the time the project’s influence goes outwards via a chain of partners. In each link of the chain we should consider these three elements for the specific partner or group of partners
So in a traditional logframe or project plan we can show how each step of the intervention involves improving 1,2 or 3 of these elements for a given partner or partner group
Behaviour Change Lego just goes one step further by explicitly including these three elements at each step, whether or not they are addressed directly by the intervention.

Published in: Government & Nonprofit
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Behaviour change Lego

  1. 1. Behaviour change Lego Steve Powell, March 2015 steve@promente.org directly Live sustainablyCan Know how to Want to Young People mediaOur Project
  2. 2. • Many projects deal most of the time with behaviour change – persuading / inspiring (want to) – enabling e.g. by providing resources (can do) – but also by ensuring partners know how to achieve the (intermediate) goal • If these 3 elements are not assured, the change will not happen. • Outcome Mapping argues that most of the time the project’s influence goes outwards via a chain of partners. In each link of the chain we should consider these three elements for the specific partner or group of partners
  3. 3. The project plan • So in a traditional logframe or project plan we can show how each step of the intervention involves improving 1,2 or 3 of these elements for a given partner or partner group • Behaviour Change Lego just goes one step further by explicitly including these three elements at each step, whether or not they are addressed directly by the intervention. Here is an example:
  4. 4. Can Know how to Want to Young People Live sustainably Young people live sustainablyNeedall Specific target group All in terms of top-level goal There are always additional drivers & risks
  5. 5. Let’s snap these Lego pieces together
  6. 6. directly Live sustainablyCan Know how to Want to Young People inspire Can Know how to Want to Young People Young people inspire one another to live sustainably Are these other two satisfied?
  7. 7. directly Live sustainablyCan Know how to Want to Active YPs in rural communities Can Know how to Want to Neighbours Active (rural) young people teach their neighbours to live sustainably teach
  8. 8. Can Know how to Want to School directly Live sustainablyCan Know how to Want to Young People Active young people persuade the school to provide recycling bins so young people can live sustainably provide binsCan Know how to Want to Active YPs persuade
  9. 9. Can Know how to Want to Young People Live sustainably Young people maintain sustainability behaviour as adults? Drivers & risks!!!!! Now Future
  10. 10. directly Live sustainablyCan Know how to Want to Young People Inspiring through ?media? politics? Can Know how to Want to Population If a YP is active and effective now, will they still be influencing others in the future? Do we think about their “careers”? Will their motivation, ability and knowledge still be effective? Drivers & risks!!!!! Now Future
  11. 11. Can Know how to Want to Businesses directly Live sustainablyCan Know how to Want to Young People Active young people persuade the school to provide recycling bins so young people can live sustainably and also leverage local businesses Can Know how to Want to Active YPs persuade Can Know how to Want to School provide bins
  12. 12. Now we intervene
  13. 13. directly Live sustainablyCan Know how to Want to Young People mediaOur Project Our Project sends media messages to young people teaching them how to live sustainably
  14. 14. Our Project sends media messages to young people showing them how to spread a message virally Live sustainably Can Know how to Want to Young People Our Project media
  15. 15. directly Live sustainablyCan Know how to Want to AYPs’ groups inspire Can Know how to Want to Young People training Our Project trains active young people’s groups to be able to train and inspire young people to live sustainably Our Project train
  16. 16. How to make a whole project plan? • You can snap together these elements to make a whole project plan aka logframe • But for some projects, we don’t in fact have a complete overarching plan. Think of, say, a youth club. We just have a number of different activities, some of them are long-term, some of them evolve as situations change… and each of can be described with Behaviour change Lego chains – some fit together into a bigger plan, some don’t.

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