1.
Behaviour change Lego
Steve Powell, March 2015
steve@promente.org
directly
Live
sustainablyCan
Know how to
Want to
Young People
mediaOur Project

2.
• Many projects deal most of the time with behaviour change
– persuading / inspiring (want to)
– enabling e.g. by providing resources (can do)
– but also by ensuring partners know how to achieve the
(intermediate) goal
• If these 3 elements are not assured, the change will not
happen.
• Outcome Mapping argues that most of the time the
project’s influence goes outwards via a chain of partners.
In each link of the chain we should consider these three
elements for the specific partner or group of partners

3.
The project plan
• So in a traditional logframe or project plan we
can show how each step of the intervention
involves improving 1,2 or 3 of these elements
for a given partner or partner group
• Behaviour Change Lego just goes one step
further by explicitly including these three
elements at each step, whether or not they
are addressed directly by the intervention.
Here is an example:

4.
Can
Know how to
Want to
Young People
Live sustainably
Young people live sustainablyNeedall
Specific target group
All in terms of top-level goal
There are always
additional drivers & risks

5.
Let’s snap these Lego pieces together

6.
directly
Live
sustainablyCan
Know how to
Want to
Young People
inspire
Can
Know how to
Want to
Young People
Young people inspire one another to live sustainably
Are these other two
satisfied?

7.
directly
Live
sustainablyCan
Know how to
Want to
Active YPs in rural
communities
Can
Know how to
Want to
Neighbours
Active (rural) young people teach their neighbours to
live sustainably
teach

8.
Can
Know how to
Want to
School
directly
Live
sustainablyCan
Know how to
Want to
Young People
Active young people persuade the school to provide
recycling bins so young people can live sustainably
provide
binsCan
Know how to
Want to
Active YPs
persuade

9.
Can
Know how to
Want to
Young People
Live sustainably
Young people maintain sustainability
behaviour as adults?
Drivers & risks!!!!!
Now Future

10.
directly
Live
sustainablyCan
Know how to
Want to
Young People
Inspiring through ?media?
politics?
Can
Know how to
Want to
Population
If a YP is active and effective now, will they still be
influencing others in the future?
Do we think about their “careers”?
Will their motivation,
ability and knowledge
still be effective?
Drivers & risks!!!!!
Now Future

11.
Can
Know how to
Want to
Businesses
directly
Live
sustainablyCan
Know how to
Want to
Young People
Active young people persuade the school to provide
recycling bins so young people can live sustainably and
also leverage local businesses
Can
Know how to
Want to
Active YPs
persuade
Can
Know how to
Want to
School
provide
bins

12.
Now we intervene

13.
directly
Live
sustainablyCan
Know how to
Want to
Young People
mediaOur Project
Our Project sends media messages to
young people teaching them how to
live sustainably

14.
Our Project sends media messages to
young people showing them how to
spread a message virally
Live sustainably
Can
Know how to
Want to
Young People
Our Project media

15.
directly
Live
sustainablyCan
Know how to
Want to
AYPs’ groups
inspire
Can
Know how to
Want to
Young People
training
Our Project trains active young
people’s groups to be able to train and
inspire young people to live
sustainably
Our Project
train

16.
How to make a whole project plan?
• You can snap together these elements to make a
whole project plan aka logframe
• But for some projects, we don’t in fact have a
complete overarching plan. Think of, say, a youth
club. We just have a number of different
activities, some of them are long-term, some of
them evolve as situations change… and each of
can be described with Behaviour change Lego
chains – some fit together into a bigger plan,
some don’t.