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Using demographics for tourism development

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Demographics of the English-speaking community of the Gaspé Coast in Quebec

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Using demographics for tourism development

  1. 1. DEMOGRAPHICS The English-speaking Community of the Gaspé Coast
  2. 2. CASA Established in 1975, CASA works to build and strengthen the vitality of the English-speaking community of the Gaspé Coast by:  representing the English-speaking community’s interests and designing and delivering programming that respond to its needs  working in collaboration with local, regional, provincial and national government, institutions, organizations and partners.
  3. 3. English speakers in Quebec In the Gaspésie-Îles-de-la- Madeleine region, the English- speaking community is comprised of 9,945 individuals and makes up 10.7% of the regional population.
  4. 4. English speakers in the Gaspésie
  5. 5. Measured against other Official Language Minority Communities (OLMC), the OLMC of Gaspésie has the poorest socio-economic status in Canada.
  6. 6. The community has the highest rate of unemployment in Quebec 28.4% 14.3% 9.4% 6.9% Gapesie English speakers Gaspesie French speakers Quebec English speakers Quebec French speakers
  7. 7. The English-speaking community in Avignon has the highest rate of unemployment in the region, while Côte-de-Gaspé has the lowest. 0 5 10 15 20 25 30 35 40 45 Gaspésie-Îles Bonaventure Avignon Rocher-Percé Côte-de-Gaspé Îles-de-la-Madeleine Unemployment (% of the population age 15 and over) French-speaking English-speaking
  8. 8. Educational attainment Population without high school certificate In GIM, English are more likely to have low levels of educational attainment as compared to Francophones… Population with university B.A. or higher …and are much less likely to attain higher levels of education. 0 10 20 30 40 50 60 70 80 90 Gaspésie-Îles Bonaventure Avignon Rocher-Percé Côte-de-Gaspé Îles-de-la-Madeleine Low educational attainment (% of population age 15 and over) French-speaking English-speaking 0 2 4 6 8 10 12 14 Gaspésie-Îles Bonaventure Avignon Rocher-Percé Côte-de-Gaspé Îles-de-la-Madeleine High educational attainment (% of population age 15 and over) French-speaking English-speaking
  9. 9. Population with low income In GIM, the tendency is much higher among English speakers. Population with high income In GIM, English speakers are much less likely than French speakers to be living with a high income. 0 10 20 30 40 50 60 70 Gaspésie-Îles Bonaventure Avignon Rocher-Percé Côte-de-Gaspé Îles-de-la-Madeleine Population with low income (% with less than $20,000) French-speaking English-speaking 0 2 4 6 8 10 12 14 16 18 Gaspésie-Îles Bonaventure Avignon Rocher-Percé Côte-de-Gaspé Îles-de-la-Madeleine Population with high income (% with $55,000 and over) French-speaking English-speaking Income
  10. 10. Other challenges:  A diminishing leadership base  Dependency on government assistance  Low rate of bilingualism  Social isolation due to language barrier  Few formal institutions  Lack of access to services in English
  11. 11. Despite these challenging demographics and issues, English-speakers in the Gaspésie are very proud of their roots and wish to remain in the region. How can we work to increase the participation of the community in theTourism Industry? Specifically, the following groups…
  12. 12. English-speaking seniors  The proportion of seniors in the English-speaking population (19.9%) is similar to that of the French- speaking population (20%).  The total number of English-speaking seniors is 1,980.  Senior have identified the importance of feeling valued, reducing social isolation, having access to cognitive, social and physical activities and participation in the broader community as priority issues.
  13. 13. English-speaking Seniors  English-speaking seniors have: o A strong sense of belonging o A high rate of volunteerism and engagement with local community organizations o A strong sense of identity o Unique talents (storytellers, artisans, traditional skills)
  14. 14. English-speaking Youth 15-29 21.2 17.5 18.7 14.3 0 5 10 15 20 25 Province of Quebec Gaspésie-Îles Proportion of youth 15-29 in the English- and French- speaking population English-speakers French-speakers 51.9 73.6 51.9 57.7 0 10 20 30 40 50 60 70 80 Province of Quebec Gaspésie-Îles Low educational attainment among English- and French- speaking youth aged 15-29 English speakers French speakers 13.7 34.4 9.9 15.3 0 5 10 15 20 25 30 35 40 Province of Quebec Gaspésie-Îles Unemployment rate among English- and French-speaking youth aged 15-29 English speakers French speakers Compared to their French-speaking neighbours, English-speaking youth aged 15-29 in the Gaspe and Magdalen Islands are more likely to: • have a high school diploma or less (and less likely to have a university degree) • be unemployed (34.4% vs 15.3%) • be living on less than $20,000 a year • be living below the low-income cut-off
  15. 15. English-speaking Youth  English-speaking youth have a strong sense of attachment to their communities.  In a recent regional consultation, youth identified lack of French language as a major barrier to employment - only 13% of youth felt they had sufficient reading and writing skills in French.  Bilingualism is not a major issue in Côte-de- Gaspé, where the majority of secondary students are bilingual.
  16. 16. Museums and Interpretation Centres  The English-speaking community has a very rich history to share. English-language heritage organizations struggle to market this history, including:  Cascapedia River Museum, Duthie Point, Kempffer Cultural Centre, Chaleur Bay Military Museum, Kempt Road Interpretation Centre, Gaspé Jersey- Guernsey Association, Heritage Gaspé, unmarked heritage buildings, historical cemeteries and others.
  17. 17. Discussion  How can English-speaking seniors benefit from the tourism industry? How can the tourism industry benefit from the participation of seniors?  What can be done to encourage the participation of English-speaking youth in the industry?  What strategies would enable English language heritage organizations to increase their tourism potential?

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