Affiliate profit mentor tricks

Generate Huge Commission Checks!

Affiliate Profit Mentor Tricks
Vol. 1

How to Become a Top-Selling Affiliate In Any
Affiliate Program

By Franck Silvestre
The Affiliate Profit Mentor
www.mynetmarketingland.com

Http://www.mynetmarketingland.com Affiliate Profit Mentor Club 1

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DISCLAIMER AND/OR LEGAL NOTICES:

The information presented herein represents the view of the author as of the date of
publication. Because of the rate with which conditions change, the author reserves the right to
alter and update his opinion based on the new conditions. The report is for informational
purposes only. While every attempt has been made to verify the information provided in this
report, neither the author nor his affiliates/partners assume any responsibility for errors,
inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice
concerning legal or related matters is needed, the services of a fully qualified professional
should be sought. This report is not intended for use as a source of legal or accounting advice.
You should be aware of any laws which govern business transactions or other business
practices in your country and state. Any reference to any person or business whether living or
dead is purely coincidental.


..........................................................................................................

How To Generate More Sales,
Profits And Commissions For
ANY Affiliate Program With
Incentive Marketing
Discover how YOU can create an unfair advantage over all other
affiliates, even if you don't have a large mailing list, high-traffic
website or industry-wide influence, by using exclusive free
incentives to pull in profits like never before!

Introduction
The average affiliate is desperate for some serious training in affiliate marketing. This series is for
all affiliates who want more than a couple of banners, a handful of classified ads and an
occasional rah-rah speech.

This series is for you.

Let's get started with a question that is going to define what you learn in Volume 1...

Why do some affiliates sell more than others?

It's not a trick question. Go ahead and think about it just for a second. In fact, grab a pen and
some paper and jot down a few ideas. I'll wait.

<5 Minute Break -- Seriously, make your list>

OK, so you've got your list, right? If nothing else, you made a mental list. And what are some
reasons that you came up with for that question "why do some affiliates sell more than others?"

Did you respond with any of these answers...

• Some affiliates sell more because they have a
...large mailing list.
...high traffic website.
...well known reputation.
...large advertising budget.
• Some affiliates sell more because they have an
...influential network.
• Some affiliates sell more because they have an
...unfair advantage.

Your list probably includes one or more of those answers.

And you're not alone.


And you're also not incorrect. These are all plausible answers that explain why some affiliates sell
more than others.

I want you to review that list again. And I want you to examine it, because there is an important
common denominator in there that I want to point out.

Do you see it?

In EACH of the above listed reasons, the affiliate has a competitive edge over the average
affiliate. Whether it is a large list or a high traffic website, the fact remains that many top affiliates
aren't competing on a LEVEL playing field. They have something that the majority of affiliates do
not have...

...an advantage.

Now, here's the deal, my friend. I can't wave a magic wand and get you a large mailing list. I can't
say "Abracadabra" and create a traffic jam at your website. And I can't suddenly catapult your
reputation to an exclusive "Who's Who" status.

But, I can help you create an advantage.

And that's what I want to share with you in Super Affiliate Strategies Volume 1. I want to teach
YOU (yep, you!) how to create an advantage over other affiliates. I'm going to show you how to
create an exclusive offer that is ONLY AVAILABLE THROUGH YOU.

That's an advantage.

It's an advantage because it can't be found anywhere else. It's an advantage because, if
someone wants to take you up on your offer, then they MUST BUY THROUGH YOU.

We'll get to that.

Offline marketers have been doing it for years -- and it works great!
So, why not follow their lead and use the same techniques online?
A handful of folks are doing it, and sales are coming in like crazy...

Let me give you an example from the real world. Suppose you are looking to purchase a new car
and you visit several different dealerships.

All of them have the EXACT same car that you are interested in purchasing. All are priced at the
EXACT same price. Every factor is the same...

...except for one.

One of the dealerships offers you an incentive. If you purchase the vehicle from him, he will throw
in a year's supply of gasoline!

Now I ask you, which of the dealerships are you going to make your purchase from?

If you chose anyone but the dealer offering the free gasoline...

...you probably shouldn't be on the road driving! :o)


Obviously, with all factors the same, you would want to make your purchase from the dealer who
offered you MORE value for your money.

Affiliate programs are kind of like car dealerships - at least in one regard. Every affiliate in a
particular program offers the EXACT same product at the EXACT same price. All factors
concerning the affiliate program are basically the same for every affiliate.

So, who's going to make the sale?

The one who offers the added incentive, that's who!

The one who creates the advantage, the exclusive offer.

Why should anyone buy through YOUR affiliate link when there are potentially thousands
of other affiliates promoting the same offer? Do you think it's because you promoted the
offer FIRST? You might be surprised...

Just a couple of days ago I received an email from one of my regular customers. He thanked me
for sending him an email about a new product that I had begun promoting. He explained that he
was just about to buy the same product from someone else when he received my email. Of
course, I offered an INCENTIVE - a product of my own valued at the same amount of the product
I was promoting. He excitedly reported to me that he was going to purchase from ME instead of
the other guy, SPECIFICALLY BECAUSE I had the extra bonus included in my offer.

A few minutes later his order came in.

Want to outsell other affiliates? Want to outsell them even though you are all promoting the
EXACT same product at the EXACT same price? Want to create an advantage that levels the
playing field with the "big boys" who have the large lists and large budgets?

Offer MORE!

You need to create an incentive. Some unique and exclusive reason why folks should order
through YOUR affiliate link and not one of your competitors.

Folks tend to think that that whoever gets the word out FIRST about a new product will make the
sale. That isn't always the case. In fact, it could be just the opposite.

Research shows that it takes, on average, 7 exposures to an offer before someone actually
makes a purchase. Most folks receive the same, tired old "product announcement" email from a
half dozen or more affiliates in the exact same 24 hour period.

They get home from work and find a slew of affiliates all wanting to make the sale on the new
product.

Who will they buy from? (If they buy at all from this first batch of offers)

If 5 affiliates send out the standard email that their affiliate program manager gave them to send
out as one of the "marketing materials" for the product, and 1 affiliate sent an email with a free
high-quality offer attached for the same product...

..I'm guessing they'd go with the 1 affiliate who did things differently.


What do you think?

You're probably thinking "give me that year's supply of free gas for my new car!" Right?

You need to create an incentive, an unfair advantage over your competition. You need something
that convinces folks to buy from you.

Don't worry, you don't have to come up with the idea on your own. I'm going to provide you with
some *real* examples that you can use yourself. There are only a handful of folks out there who
are using this information -- so you'll be getting in on the ground floor.

I can tell you this -- don't waste any time. This eBook will soon be in the hands of thousands of
folks. And some of them will be your competition.

Don't wait for them to beat you to the punch.

Put this plan into action. There are only 4 easy steps. Let's get 'em rolling...

Step One >> Develop an
exclusive, high-quality free
incentive to grab the
attention of your contacts
This is where we will spend the bulk of our time. This is the most import part of the strategy --
determining what is going to set you apart from other affiliates and give you that advantage that
will help increase your sales and profits.

Step one, quite obviously, is to develop your incentive. What is it that you want to give away?
Determine what it is that you wish to offer as your incentive for making the purchase from YOUR
affiliate link.

And not just "another free eBook." Good grief, hasn't that been beaten to death already? C'mon,
be original. Be YOU -- offer something that can't be found anywhere else.

It's got to be "high-quality." No junk. Something that is useful and valuable. Something that the
customer would be likely to buy on its own merits, and would be ecstatic to receive for free by
making an affiliate purchase.

After all, two great products for the price of one is an offer few can resist.

What I want to do here is give you some specific examples of WHAT you can offer as an
incentive. Here are 9 examples of incentives you can use to pull in more affiliate sales, including
some *real* folks who are using these ideas to become top affiliates...

1.1 Graphic Design. Are you handy with the graphic design software? Why not offer a free
graphic design to anyone making a purchase through YOUR affiliate link.


Watch this. This is cool. Find a PLR site that offers monthly ebooks.

Now, here's what you can do. Creates a unique EBOOK COVER GRAPHIC FOR EACH NEW
MONTHLY PRODUCT.

Then give them away FREE to anyone who joins through your affiliate link.

Are you handy with graphic design? Offer a free design for folks who buy through YOUR affiliate
link.

Or, maybe you'd like to promote a web hosting company like the UMC. They pay out $8.40 per
month for every new hosting account you refer. So, offer an incentive to get more sales. Layout a
webpage design for someone who hosts through your UMC affiliate link. Offer a set of webpage
templates to anyone who joins through your affiliate link.

Go one step further and offer a free custom graphic or webpage design for anyone who orders
hosting through your reseller ID.

Just think of the possibilities here. And that's for ONE category of incentive. There are many
others...

1.2 Free advertising. Here's one that just about anyone can offer -- if they want to. And that is to
offer some kind of free advertising.

Maybe you'd like to promote www.mynetmarketingland.com because you earn a nice commission
on something that sells very easily. So, what do you do? How about this...

"Talk about free advertising -- if you order the Affiliate Profit Mentor
through this link, then I am going to give you FOUR 100% FREE
classified ads in my upcoming newsletter."

Voila. You've created an incentive. An advantage. A reason for someone to purchase the Affiliate
Profit Mentor through YOUR affiliate link instead of another affiliate's link.

How about offering a free solo mailing to your entire list? Or, an endorsement mailing? Or, an
entire package of advertising (you could realistically offer a free package of ads IF the product
had a large enough commission to justify it)

You simply offer free advertising to anyone who purchases a particular product or service that
you are promoting. Let them promote whatever ad they choose. Unless your advertising stays
booked up -- most ezine publishers don't have that luxury -- then it's a good use of your space.
You earn a quick commission and you offer a valuable incentive to your customers. Everyone
wins.

Or, how about the reverse of this idea: Let's suppose that you sell top sponsor ads to your ezine
for $40.00, but you and I both know that sales aren't that great for your ezine ads. In fact, you
haven't sold one in months. How about this offer...

"Want a FREE copy of any $40.00 eBook online? For the next five
folks who order a top sponsor ad in my ezine, I'll buy you a copy
of ANY eBook of your choosing up to $40.00 in value. Order your
ad, send me the website address of the eBook you want and I'll
buy it in your name and send you the download details."


Do you see what happened there? You used free advertising to increase your sales. You buy the
$40.00 eBook through YOUR affiliate link at whatever website the customer provides you with --
probably earning you a 50% commission (most eBooks offer a 50/50 split on profits). So, you still
earn $20.00 on ad space that was just sitting there otherwise.

Free advertising is a great incentive to get folks to buy through your affiliate link.

But, there's more...

1.3 A Service. I already mentioned graphic design in a separate category, simply because a
great many people have this talent (or can easily arrange for it) and it is in such demand.
However, graphic design isn't the only service incentive you can offer. How about these...

* Proofreading / Editing. Everyone who does business online needs a proofreader.
Everyone. Whether it is to proofread a sales letter or an ezine article or a solo mailing or
a full-length eBook, we ALL need someone to check for grammatical and typographic
errors. Are you able to proofread for others? Then, why not offer that as a FREE service
for folks who order a product through your affiliate program link? Think of all the products
you can promote and offer your proofreading as a free bonus incentive ------> Any
product or service that requires the user to write a single word! That's a lot of options.

* Review. Do you have valuable experience in critiquing materials? Why not use that as
a freebie to those who purchase through your reseller link? Offer a free critique of the
completed sales letter for anyone who purchases the Affiliate Profit Mentor through your
link. Or, offer to review someone's completed eBook if they order through your referral.
You can offer advice for the first 4 issues of a new ezine, if the publisher buys a copy of
Affiliate Profit Mentor by clicking on your affiliate link. See how this works? You can
apply it to dozens of different product offers by reviewing things like sales letters,
classified ads, solo mailings, webpages, eBooks, reports, eCourses, newsletters,
proposals, contracts, etc.

* Setup. One of the biggest challenges facing many folks online deals with setting up
things. Either they don't have the time or they don't have the knowledge. Here's where
you come in. If someone buys a product through your referral, then you set things up for
them. If they order hosting, then you could upload their webpage files and verify their
order links. If they order an autoresponder service, then you can ensure that their
messages are formatted properly. If they order a javascript, then you can insert it into
their HTML code for them. The possibilities here are unlimited.
The great thing about providing a free service for someone is the fact that the only thing
you are really investing is your time. Which means, you would be trading time for
commissions earned from your special offer. Most folks would gladly trade an hour of
their lives for $25.00 - $50.00 in commissions earned.

Think about the *potential* here. You begin making a service offer -- doing something you enjoy
doing anyway -- and folks start taking you up on it. You spend a few hours each week, earning
$25.00 - $50.00 per hour in commissions from the affiliate program you promoted.

What happens when your offer becomes more and more mainstream and you begin making it for
more and more affiliate programs and you have more and more people accepting your incentive
and ordering through your affiliate program.

It could lead into a full-time position of providing the services and skyrocketing your affiliate
income. Let's say that you average working 60 minutes per sale -- it would only take 35-40 sales
per week to become full-time status.


And 35-40 sales X $25-$50.00 commission per sale = A potential of $2,000 / week or a bonafide
six-figure income online each year through affiliate programs...simply because you began offering
a service.

Now, I realize that those numbers sound far-fetched. So does earning $200,000 a year with
$19.97 eBooks, but that's a reality for me. So, don't let the *potential* seem unreachable.

Is it realistic to expect such numbers. Probably not. But, let's say you earned half of that or 1/4 of
that... most folks FAIL online, so earning $25,000 a year working part-time, doing something you
enjoy would be a tremendous success.

The point I want to make is this: the opportunity is here. If you can provide a service, then there is
no reason why you can't earn greater affiliate commissions because of it. I can't promise you a
certain dollar amount of income and I won't give you unrealistic expectations. The average person
won't see this thing through.

And they won't see anything but average commission checks.

If you want above average income in affiliate marketing, then you've got to be an above average
affiliate. And that means applying the things you learn -- and sticking to it.

The *potential* is here. Few will grasp it. But, those that do will pull in a decent income doing
something they love doing.

And that is precisely the goal.

Sorry, I don't mean to give you the "rah-rah" cheerleading speech. I'm not a coach and I don't
deliver motivational speeches.

OK, so maybe I do deliver them. And maybe this is the perfect time for one.

Stop right there and analyze that statement carefully and let it sink in -- "I will separate myself
from other affiliates."

You ARE going to be different. You are going to give yourself an advantage over other affiliates.
You are going to do something they aren't doing, offer something they aren't offering...

...and profit in ways they aren't profiting!

Got it?

Rah-rah, go team. Pep talk is over. Let's move on.

A service of some kind is a great incentive to boost sales. proofreading, editing, graphic design,
webpage creation, setup, etc. etc.

What do you do well? How can you provide it as a free service? Get started.

1.4 Free Domain Registration. One of the largest monthly commission that I receive comes from
the hosting company that I promote (and use), The UMC.


I earn $8.40 per month for each customer that I refer to them. I’m not going to tell you how much I
earn monthly from these guys, but it’s enough that I am going to continue doing what I am doing
to get new customers.

I decided that I needed a unique approach. Being a well known affiliate program, I knew that
there would be thousands of others out there promoting them just like I am. How would I get the
customers instead of the other affiliates?
______________________________________________

SIDEBAR: Read that last paragraph again. Go ahead. Read it and then come back to this
sidebar.

That's where you are at right now. There are hundreds, even thousands of other affiliates
out there promoting the same product or service that you are. How will you get the
customers instead of other affiliates?

That's the heartbeat of what we are examining in this first volume of Super Affiliate
Strategies. How do give yourself an advantage over the others promoting the same offer.
You don't want folks to order through you by chance -- you want an "ace in the hole" that
gives you the upper hand.
________________________________________________

A marketer was doing something, and I thought it was very clever. He decided to begin offering
FREE domain registration from his website. Anyone, for as many domains as they wanted, could
get a free one year registration...

...IF they agreed to host that domain at through his affiliate link.

It cost him almost $10 to register a domain. So, he had an investment for each new customer. It
cost him $10 per customer -- which many would say is waaaaaay too much to recruit a new
customer.

But, here's the logic.

First of all, he immediately earned $10.00 when the customer payed for their first month of
hosting through his affiliate link, and the second month rolls around and he earns another $10.00
commission.

Now, he’s actually profited from the investment.

Each month that the customer continued to host with them, he continued to earn $10.00. Now
that initial investment is looking pretty good! :o)

Bottom line: Lots of hosting accounts earning him $10.00 each, PER MONTH. Why? Because of
a DIFFERENT approach. He tried something unique that no one else was offering. Sure, it cost
him a little going in, but it paid off quickly and will continue to pay off for the lifetime of the
customer.

Not a bad tradeoff.

So, there's what he did. Now, that's important to me, but not to you. What's important to you is
WHAT YOU DO.


So, what are you going to do?

Offering the same free domain registration package that he did is still a GREAT idea for someone
who wants to take it on. I don't know of anyone else doing it. Should be some easy commissions.

Find yourself a quality hosting company that pays a nice commission each month, preferably one
with a great hosting package and no setup fees. And then get to work promoting your incentive.
Don't worry, I'll show you how to do that in a later chapter. :o)
______________________________________________

SIDEBAR: I recommend the UMC (It's not a 2-tier affiliate program, so I don't earn a penny
if you start recruiting new members -- I just happen to think it's a top-notch company and
don't have any problems promoting it even if I'm not going to earn a commission)
________________________________________________

And, this idea isn't reserved just for hosting affiliate programs. There is another twist to this
incentive that you can use for just about ANY affiliate program...

1.5 Cash Rebate. My, my, my -- how the ideas fly when I think of this incentive. This one is like
Campbell's soup...

Mmm. Mmm. Good!

I was actually first clued-in to this incentive just a few short months after I graduated high school
many years ago.

There was a hot new MLM company on the rise -- I won't mention any names. And a guy that I
graduated with came over to a well known marketer's apartment and wanted him to jump in the
network in his downline.

He ranted and raved about the benefits of the program and how much money he could make and
how this was going to be the one to grab our fortunes in.

He also mentioned that it cost $297.00 in order to join.

...He didn't have $297.00 for this sales kit and sample products and all that stuff.

"Don't worry about it," his friend said. "I'll pay your way in for free. It won't cost you a thing to join."

His friend was willing to shell out nearly $300 in cash for him to join. And let me tell you the truth
here, it wasn't because they were old high school buddies and he wanted to cut him a break.

It was because he was willing to invest in him on the front end, knowing that he'd earn his
investment back and then some in just a short amount of time.

You see, if he joined and then recruited anyone else into the program, he would earn $100.00 per
person that he recruited when they ordered their $297.00 kit. All he needed was for him to find
three willing folks and his investment was returned.

And then the money would really work for him. He would earn a monthly commission on the
things he bought each month AND a monthly commission on the things the folks he recruited


bought each month and all new distributor kits and membership fees and monthly dues for 7
levels deep for every soul that came into his downline through him.

That initial $297.00 investment in him is looking pretty good now, huh?

What a tremendous, tremendous incentive -- and a tremendous, tremendous way to get new
sales from hesitant folks, because you are taking their risk away. You are removing their excuse
and providing them with a no-brainer safety net.

Let's apply this tactic online by giving you some real life examples. You'll find that this particular
strategy is especially effective in promoting MONTHLY fee-based programs such as eBook clubs,
hosting, autoresponders, tracking tools, etc.

There is a super affiliate right now who is offering this: He is involved in a monthly program that
provides a fresh new eBook that members can sell with reprint rights.

He earns $20.00 per month, per customer he refers. It costs the customer $29.97 to join. Here is
what he does...

He offers to reimburse the first month's fees to anyone who joins the program through his affiliate
link. That is, he sends them the entire $29.97 back to the new member. $20.00 of that was his
commission and the other $9.97 comes from his own pocket.
So, he's down $9.97 in investment for the new member.

BUT, when month two rolls around and the customer stays in the program, this super affiliate
earns his $20.00 commission...

...and is now UP $10.03 for the new member.

And now he's going to earn $20.00 per month for as long as the member remains active! Which
could be one more month or it could be years. Tremendous opportunity.
______________________________________________

SIDEBAR: Learn this truth about MONTHLY fee-based programs...the majority of folks are
hesitant about joining additional programs or services that require ongoing fees. The
conversion rate for affiliates who promote programs that are billable every month is
significantly smaller than the conversion rate for one-time purchase products.

The reason is because people are reluctant to make a commitment for more monthly
expenditures. Their reason to be online as a netrepreneur is to EARN MONEY not to
SPEND MONEY.

That's a big stumbling block to overcome. It doesn't matter how "valuable" the offer is, a
lot of folks just won't part with their money on an ongoing basis without some convincing.

You convince them by removing their excuse, by eliminating their risk...

...by offering a ZERO COST TO THEM opportunity to test drive the product or service that
you are promoting.

That's what the "cash rebate" category of incentive marketing is all about.
________________________________________________


The idea is to offer an incentive that makes it risk-free for your contacts to make a purchase. You
take the risk going in, hoping it will pay off in the next month...

..and beyond.

It's the perfect incentive for folks promoting any product or service that is billable monthly. You get
them into the program at no charge to them -- they get hooked and decide to stay with the
program -- you earn income for as long as they remain active. Nice system.

Here's a classic example: the UMC is used by many online marketers. With an Aweber
membership, you receive unlimited autoresponder accounts. An unbelievable offer in itself. The
affiliate program pays a recurring commission per month on two levels for every new customer
you refer.

So, here’s how you apply this cash rebate incentive. You offer to pay a portion of the first month's
fees for anyone who joins UMC through your affiliate link.

If the customer stays for the next month, they pay and you earn your commission.

Here's why this particular program is such a smooth one for incentive marketing...

...few folks quit after the first month.

Why? Firstly, because it is such an incredible system and offers so much for such a small fee. It
would almost be foolish to cancel the darn thing for tools that every netrepreneur uses.

Secondly, most of the members will end up joining the affiliate program and start promoting it
themselves. If they refer a few members, then their own monthly fee is canceled out in
commissions. So, why quit something that isn't costing you anything.

Finally, and most importantly it's too much trouble to quit. They have their autoresponder
messages imported into the system. They have leads who have subscribed to their mailing lists.
They have input their subscription forms on their webpages. They have began advertising. It
would be a great big hassle to move all of that to some other system, and it would be darn near
insane to simply cancel the account and lose all of that. So, they stay, as you and I would stay.

I'll be honest with you, I'd rather pay the fee each month than to go to the hassle of moving it
somewhere else, even if someone was offering the entire package for half the price. Once things
are in place, we simply don't like to move them. That's why folks seldom change hosting
companies, as well. They've loaded all of their files and they are comfortable with the service and
so they rarely leave.

And you have income pouring in month after month because of INCENTIVE MARKETING. You
take away their risk on the front end, they love it and begin profiting from it themselves and have
invested their time and energy into setting things up…and they stay with ya!

There are many ideas on how you can work this idea into your affiliate marketing...

* Pay the first month's membership dues.

* Cover any setup fee costs. (I.E. some hosting packages have a one-time setup fee)


* Pay for any enrollment or evaluation fees. (I.E. Weight loss programs)

* Cover the cost of shipping and handling. (I.E. If it is a tangible good)

* Pay for the reproduction charges. (I.E. Cassettes, CDs, manuals, etc.)

* Cover any certification tuitions. (I.E. If they require specialized training to participate)

* Pay any annual renewal fees for life. (I.E. Some programs require a small yearly fee)

We could go on and on here if we wanted to.

The point again is to make it RISK-FREE for the potential customer. Why should they order
through your affiliate link instead of someone else's? Because it's not going to cost them anything
if they order through YOU!

There's your advantage.

I've experimented with this quite a bit myself and with folks on my team, and the results are
substantial. In the overwhelming majority of cases, the folks who join through these risk-free
offers remain active for, on average, 5 months. That's AVERAGE.

I've got many folks on my UMC clientele list who have been with me over a year now...

...and they show no signs of quitting anytime soon.

That's income that lands in my checking account every month without a bit of additional work on
my part. I do NOTHING but cash the commissions when they come in.

Is this kind of incentive an advantage? I say "yes" every time I send the money into my bank.

Actually, it's more like "Yes!!!" as I jump in the air and click my heels together.

You get the idea.

Remove the risk and you'll add more customers to your list.

And more monthly income to your bank account.

1.6 Free Products. This idea is related to the previous one, except it works with just about any
affiliate program offer, not exclusively for recurring billing programs.

The idea here is the "up-the-ante" by adding value to an affiliate program offer.

You didn't really think the "offer" was based on what the affiliate program product or service itself
is, did you?

Learn this truth right here ----> Affiliate program success isn't up to the guy at the top, it's up to
YOU. You are the wheels that turn the big machine. You are the fuel that keeps the motor
running. You are the one in charge of your success or failure.


Don't ever forget that.

The offer that the owner of the affiliate program places on the table doesn't have to be the one
that arrives in front of the eyes of your contacts. Remember, you want an advantage. You don't
want your contacts to see the same thing that every other affiliate's contacts see.

You are going to be different, because you have an incentive.

Same affiliate program product or service -- different offer.

You see, when someone buys XYZ product through your affiliate link, they are going to get
something more than just the XYZ product. You will have put together an exclusive free product
that raises the value of the purchase, thereby changing the offer entirely.

Let me give you an examples to understand the concept here in a way you can apply it yourself...

Example 1
Let's suppose you are promoting my Affiliate Profit Mentor that shows folks how to make
money with affiliate marketing.

What does every person need once they start affiliate marketing? They need a website.
Offer to pay for their first month of hosting (through your recommended hosting company)
and you’ll end up getting both the up front sale and recurring commissions as well.

With incentive marketing, you will actually be able to sell more units because of your
advantage over other affiliates. You can grab a larger share of the market because of
adding value to the offer -- which ultimately is going to increase your sales and profits.

Bear in mind, these are just some examples: I'm not saying you need to use the exact affiliate
programs that I mentioned above. I just want you to see some real-life application here. You can
APPLY this theory to virtually any affiliate program you want to promote.

You can mix and match programs and offers and create something completely unique that is
unavailable anywhere else online and see your affiliate commissions soar.
______________________________________________

SIDEBAR: Here's a crafty tip that I want to pass on to you before I forget.

Keep an eye out for affiliate program contests. Affiliate program managers are always
wanting to increase revenues, so they often set up contests to "light a fire" under their
affiliates and to generate a quick boost in sales.

Here's where you can *really* be a "super" affiliate achiever. Wait and use your incentive
marketing until there is a contest in the works. Some programs offer $500 or even $1000
cash rewards for top performing affiliates. You can cash in big-time by waiting until a
contest is going and THEN launch your special incentive offer.

Not only will you see the results that we've already been talking about, but you'll also have
a great opportunity to win the affiliate contest, which will bring in additional bonus income
for you, and will usually get you mentioned in the newsletter and / or webpage of the
affiliate program as the top selling affiliate.

More profits and more exposure -- what more can you ask for?


Remember this ------> Depending upon what your incentive is, you can probably use the
incentive (or at least a slight twist on the incentive) for several different affiliate programs.
Keep your eyes open for contests and you could become a top seller in several different
programs!
________________________________________________

1.7 Training. Are you an "expert" in any particular field? Are you very knowledgeable when it
comes to a specific function or portion of a product / service you are promoting? Do you have
special insight into a certain aspect of an offer you can promote?

If you can answer "yes" to any of that, then you can use the incentive of "training" as your way of
grabbing more affiliate commissions. And, even if you think the answer is "no" read this
anyway. You might be surprised at your expertise! Seriously -- read this entire section
anyway, or you'll miss something important.

So, why not offer one-on-one consultation for anyone who buys a particular product or service
through your affiliate link. You've got several options...

* Live chat sessions. You can hold once a week training sessions live via a chat room at
any of a gazillion places online. Visit your favorite search engine and search for "chat' to
find a whole slew of options. Why not provide ongoing training sessions that are
exclusively available for those who buy through your referral? This is especially helpful
for folks who are wanting to buy and sell eBooks with reprint rights -- you can provide
weekly strategies for building their businesses, covering different topics each week.
NOTE: This would also be a great forum for recommending other affiliate programs as
you mention specific needs.

* Messenger services. With MSN Messenger and Yahoo and ICQ and an entire fleet of
other "live" services, you can be available to answer questions for your customers on an
"as-needed" basis. When you are online and can answer questions -- simply turn your
messenger system on and they can contact you with help issues.

* Email consultation. Another great way to provide consultation is to allow your
customers to email you with any questions that they might have. They send their
questions and you respond with an answer.

* Telephone. Last but not least, I know folks who actually provide a telephone number for
their customers to contact them anytime they have questions. These tend to be folks who
are promoting high-ticket items, but it could apply to any product or service.

Sure, a lot of these are support related issues that the owner of the product or service will
provide. HOWEVER, nothing adds value quicker to an offer than for the potential customer to
know that YOU are there for them anytime they need you -- that they have someone they know
they can turn to if they need some guidance.

You'll find that this can add a lot of CREDIBILITY to the offer and take away some of the
hesitancy that many people have. And, from my experience, the number of folks who actually
take advantage of your training isn't a very large percentage.

It DOES add a tremendous value to the offer, though. Just to have the reassurance that a safety
net is there, a helping hand is there -- is exactly what some folks are looking for.


Don't want to deal with folks one-on-one? No problem. Why not offer some training MATERIALS
(instead of training SUPPORT) as your incentive...

* Email tutorials. You can offer a free weekly newsletter that is exclusively for folks who buy a
specified product through your referral. This would include ongoing answers to frequently asked
questions, helpful hints and new ideas for using the product or service they ordered.

HINT -------> This would also give you an opportunity to setup sponsorship ads for each issue and
make additional product recommendations for more profits on the "backend."

How about a set of training tips via autoresponder? Each day -- or every 3-5 days, a new tip is
automatically distributed to your affiliate customers. Again, this adds value to the offer by
providing something that no other affiliate is offering. Here are some examples of this in action...

"When you join the UMC through this link, you'll receive the 10-
Lesson eCourse, "How to Use Autoresponders To Automate Your
Business and Skyrocket Your Profits In Less Than 30 Days." Every
three days, you'll automatically receive a brand new lesson that
will teach you how to use the UMC mailing system to put your
business on remote control and build new profit streams."

"I've put together a training series of 7 "action steps" that
anyone can use in order to recruit new affiliates for any
reseller program. If you order the Affiliate Profit Mentor through my
referral link below, I'll give you the training series at ZERO
COST TO YOU. Franck's Affiliate Profit Mentor shows you exactly
how to profit from an affiliate program -- and my bonus training
lessons will show you exactly how to recruit top-producing
affiliates to build an instant stream of additional income for
your program."

Do you see the idea here? You can setup your own incentive training for ANY affiliate program
product or service. It's an unbelievable opportunity to simply further enhance the existing offer by
adding your own bonus that is exclusively for YOUR customers.

* Digital tutorials. You can take the same concept and simply create an eBook out of your
information. Allow the customer to send you their receipt for the purchase and you immediately
give them download information for the eBook. There are dozens of ideas here, including...

10 Highly Effective, Tested Ways to Build Your Downline for anyone joining an MLM

12 Super Strategies To Convert Browsers Into Buyers for anyone who buys
guaranteed visitors or any kind of traffic generating product /service.

The Ezine Publisher's Profit Manual: How to Sell More to Your List for anyone who
joins a list-building service or orders an eBook on building lists.

Do you see how effective this can be as an incentive? And did you notice that in each of the
examples above, the free eBook ENHANCES the product or service that the customer ordered. It
makes it BETTER. It IMPROVES the offer. It adds value to the purchase.

Think about it -- wouldn't someone who joins an MLM want to have some additional tested ways
to build their downline? That's the first thing they want to do, recruit new members!


What about someone who brings in traffic to their website? Wouldn't they naturally want to know
how to make the most of that traffic and sell more of their offer(s) to those visitors? Of course they
would!

And anyone who is interested in building a list certainly wants to profit more from that list.

These are perfect fits for their respective products -- and they are incredible incentives for getting
folks to buy through YOUR affiliate link.

________________________________________________

SIDEBAR: Newsflash Alert! Many people have taught (including
myself!) that you should give away free eBooks and eCourses in order to generate leads
and "upsell" or "presell" the reader to whatever product or service you are promoting.

While this is still a very effective method of promoting your favorite affiliate program...

...word has gotten out! Folks are creating these kinds of tools at a break-neck pace. It's
time to do something different!

A super affiliate constantly adapts and adjusts existing successful
strategies and implements new and improved versions.

NOW is the time to begin offering the incentive not as a lead generator in an attempt to
upsell the reader to a sale, but rather as an incentive to convince them to buy the product
you are promoting in the first place!

With the proper presentation of your incentive (more on that in an
upcoming chapter), there is no reason why you shouldn't be able
to have folks begging to buy your recommendation in order to get
their hands on your bonus!
________________________________________________

* Audio tutorials. Audio tutorials have a higher perceived value than eBook tutorials. So, why not
record your training tips and strategies and share them in a downloadable audio file? You can
grab some free software at http://www.download.com to get the job done.

Because of the large size of audio files, I'd recommend that you limit your recordings to no more
than 15 minute sessions. This can actually be a selling point. After all 10 free audio tutorials
*sounds* like much more than 1 audio tutorial -- even though the information and time may be
exactly the same.

Same concept as your digital tutorial would apply for audios.

If the product or service you are promoting pays a high enough commission to justify it, you could
*really* add value to the offer by providing the audio tutorials on CD for the customer to listen to
anytime from their home or vehicle. With duplication costs under $1.00 per completed CD and
burners under $100.00, this could be an idea worth exploring. Or, you could even have the entire
thing professionally duplicated at under $3.00 per compact disc.

Do you see any other affiliates offering CD training? Hmmmm.


* Video tutorials. Taking it to the ultimate training incentive would be a video tutorial. It's a fact
that people learn the best and the quickest if they can SEE someone actually walking them
through the steps. It's much easier to duplicate something if you can visualize it, as opposed to
reading about it or hearing it explained.

Screen cam videos created with software such as Camtasia, are becoming more and more
popular online. Download times are a bit slow for most folks because the files are usually quite
large, but with compression becoming much better and internet connection speeds increasing,
video is definitely the choice of the future.

This would have the ultimate incentive value to customers. "Wow, a free 5-video tutorial set
showing me how to apply these strategies from the ebook! Sign me up!"

1.8 A Package. A friend of mine has worked this one to perfection. In fact, he is the TOP
SELLING affiliate in 3 different affiliate programs! Wow. This guy knows what he is doing.

And what he does better than anyone I know is using incentives to create affiliate sales. Let me
give you just a typical example of how he uses incentives to boost his sales. Let's say he wanted
to promote a list building ebook. Here is an ad that he would publish in his newsletter...

"My good friend Franck Silvestre has just emailed me and let me know that he’s made
his list system available to the public! This is the closest thing you can get to an actual
one-on-one meeting with a list marketing expert without spending hundreds or even
thousands on a personal consultation.

And, since his offer is so crazy, I decided to make it even crazier. When you purchase his
eBook by Clickhing here <he inserts his affiliate link here> then I'll throw in 1,000 free
leads to your website (to help start building your list) and a free copy of my brand new
eBook, "How to Earn a Full-Time Living Online In 3 Easy Steps."

After you make your purchase, just send me your ticket number and I'll get your free
bonus offers out to you immediately."

Do you see how this works? I mean it works like a charm. (It's the closest thing to that magic
lamp that you'll find) He offers a few bonus items to the mix (that won't cost him a penny!) and
immediately he has created an exclusive offer that is found nowhere else online.

It doesn't cost him a penny because he already owns the eBook that he created and he owns a
service that provides free leads in exchange for a contest that he runs.

Packages are a great way to offer an incentive to generate more sales. The great thing about this
one is, that ANYONE can put together a tremendous package offer.

Let me explain.

You don't mind, do you? :o)

Let's say you put together a package that is a PRIVATE MEMBER'S ONLY site. In other words,
you setup a member's site that you have password protected and the only folks who can get in
are the ones who order the product that you are recommending.

Put together a member's site that you GIVE AWAY. Fill it with eBooks and eCourses and reports
and articles and write a powerful sales letter that makes the person WANT IT MORE THAN


THEY WANT THE PRODUCT YOU ARE PROMOTING! (We'll talk about how to present your
offer in an upcoming chapter)
________________________________________________

SIDEBAR: Light bulbs should be going off in your head like Roman candles on the 4th of
July! Ideas, ideas, ideas.

Every eBook, every eCourse, every report, every article -- can all be used to promote other
offers on the "backend". This member's area can be stocked full of goodies, but those
goodies can be used to bring in even more profits for you!

Offer eBooks that can be customized with YOUR affiliate information. Visit
ezinearticles.com to find articles you can post in the member's area and link to the
author's affiliate program. What a backend!

I do want to point out that you should ONLY include high-quality, useful materials in your
private member's only area. Don't setup a pitch-o-rama in there where you have nothing
but glorified sales letters. That's a NO-NO. You want to provide high-quality materials that
the member can actually use.

Sure, you can make additional offers in the content -- but the content better be good!
________________________________________________

So, you've got this Private Member's Only area setup. And you begin offering it for FREE to
anyone who buys whatever product or service you are promoting as an affiliate. Now, that can be
a powerful incentive if you do it right. Powerful. If you put it together with high-quality materials
and write a compelling sales letter (yeah, a sales letter for a FREEBIE -- we'll talk later on this),
then you should be able to see a sharp increase in affiliate commissions from your efforts.

Why? Because folks would be WILLING to buy the member's only membership on its own merits
-- and to get it for free by making an additional purchase is just too good to pass up...two great
things for the price of one?!
________________________________________________

SIDEBAR: Why not just put together a Private Member's Only site and SELL
memberships? Mainly because (a) There are many of them out there to compete with that
have thousands of dollars in high-ticket items included, (b) If you use free eBooks,
reports, articles, etc. -- most of the authors allow you to GIVE the materials away, but not
sell them. (c) Chances are, by giving away membership to increase affiliate commissions,
you'll be the only affiliate making such an offer and can generate easy sales!
________________________________________________

Here's another great thing about this idea ------> You can use the Private Member's Only site to
PROMOTE DOZENS of offers! Think about it. Let's say you put together a member's only site
that is focused on "web marketing." There are HUNDREDS of affiliate programs you could
promote in giving away the memberships as an incentive! Just setup different pages (more on
this later) for the various offers and begin driving traffic to them.

Bottom line ------> Would you order from someone who offered nothing but an affiliate link, or this
guy who is giving you $75.00 in freebies for grabbing the product through his link?

You aren't the only one! The handful of folks who are using this strategy are pulling in profits like
a dentist pulls teeth.


1.9 An exclusive eBook. I'm not going to spend a lot of time explaining this one. By now, you
either understand the concept, or you don't.

I'm thinking you do. You look like a sharp one.

The idea is to put together an eBook filled with useful information -- usually from a mixture of free
articles and your own added comments -- and offer it as an incentive for anyone buying a
specified product or service through your reseller link.

These kinds of eBooks are easy to put together and can actually be created in less than an hour.

Another angle of this is to GIVE AWAY the eBook as a lead generator and then offer FREE
CUSTOMIZATION of the eBook as the incentive.

I hope you realize the magnitude of just how powerful and profitable this strategy can be. It's a
bonafide money-maker for those who take action.I promise you -- sooner or later -- your
competition will. Why not beat them to it?

We've discussed 9 different "kinds" or "categories" of incentives, and numerous ideas for
implementing those categories. Now, it's up to you to determine what your specific incentive is
going to be.

But, you're only half done when you've put together your incentive. As we are going to talk about
next -- "presentation of your incentive is JUST as important as then incentive itself."

Care to find out more?

Great! I thought you'd say that.


...........................................................................................................

Step Two >> Write a hard-to-refuse sales
letter that makes the visitor want your
incentive as much as the product you are
promoting
I know what you're thinking.

No, I'm not a psychic. I don't have a crystal ball and I can't see into the future.

But, I CAN almost read your mind.

If you're like most folks, you're thinking "Write a sales letter for something I'm GIVING AWAY?"
with kind of a puzzled look on your face.

You betcha. You are going to write a sales letter for your free incentive as if it were a product you
were selling instead of giving away. Stay with me now, because this is INCREDIBLY important.

Here's where most folks make their big mistake with incentives. They develop a decent enough
freebie and then they blow it by putting a tiny blurb on their webpage that briefly mentions its
availability.

Learn this ------> You don't need a blurb on a webpage to promote your incentive...you need a
webpage to promote your incentive! That's right a full page that does nothing but promote your
incentive.

And it starts with a sales letter. I know, I know -- it seems strange to write a sales letter for
something you aren't selling.

But, remember, you ARE selling something -- your affiliate program offer.

And in order to do that with your incentive offer, you must CONVINCE the visitor that they need
your freebie as much as they need the affiliate program product.

I teach how to do this in the Affiliate Profit Mentor Club. Click on the link below to join today:

>> Click To Join Today <<


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