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Strategy and the land manager

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Research update on strategy and the rural land manager for the RICS National Rural Conference, 18 June 2015, Royal Agricultural University Cirencester.

Published in: Real Estate
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Strategy and the land manager

  1. 1. Charles Cowap MBA MRICS FAAV Strategy and the Land Manager Land – delivering on all fronts RICS Rural Conference Cirencester 18 June 2015
  2. 2. Charles Cowap MBA MRICS FAAV Strategy?
  3. 3. Charles Cowap MBA MRICS FAAV Some research • 151 land managers – Chartered surveyors – Resident agents – Consultants – Owners and Trustees • 1.973 million + acres (may be up to 4 million) • 73 definitions of strategy
  4. 4. Charles Cowap MBA MRICS FAAV The strategy Top 10! 10 = Setting and monitoring KPIs 9 = Portfolio Management 8 = Average return on capital
  5. 5. Charles Cowap MBA MRICS FAAV The Top 10 7 = Benchmarking against external or published data 6 = Formal Tax Planning and Reviews 5 = Payback period
  6. 6. Charles Cowap MBA MRICS FAAV The Top 10 4 = Benchmarking against previous performance 3 = Cash Flow Monitoring 2 = Cash Flow Forecasting
  7. 7. Charles Cowap MBA MRICS FAAV And Number One!!! CAPITAL AND REVENUE BUDGETING
  8. 8. Charles Cowap MBA MRICS FAAV AND A FEW THAT DIDN’T MAKE THE CUT But might be worth a look ……..
  9. 9. Charles Cowap MBA MRICS FAAV 11 – 15: They came close! 11.Discounted Cash Flow 12.SWOT analysis 13.Vision Statements 14.Mission Statements 15.Competitor analysis
  10. 10. Charles Cowap MBA MRICS FAAV And from even further down • Scenario Planning • Environmental Analysis – PESTEL and variants • Stakeholder Mapping
  11. 11. Charles Cowap MBA MRICS FAAV Wooden Spoon Business Model Canvas
  12. 12. Charles Cowap MBA MRICS FAAV Given a free choice: To me? Some thick berk talking utter b**!!5/t and hoping no one realises that here's a twit with a pinky ring and no money, who knowingly proceeds regardless that the listeners are all actually fully aware of said shortcomings, but that seems to get away with it for long enough to become part of the property scene. Whereas the people who are any good at it do not need to use buzz words as they get how it all works without the need to charge for this rubbish by the hour. The process of defining the vision, mission, values, objectives and strategy (tactics) of an estate. Establish the time horizon and aims, put in place a plan to deliver, KPI's to monitor with a tandem vanity project for the principal! 100 year plan A must that most land managers fail to complete. Balancing the triple bottom line Alignment the 8 key elements of strategic planning are Core Values, Purpose, MIssion, Strategic Anchors, Focus, Goals, Value proposition and Brand (or reputation) promise. All this needs careful consideration and then execution - thats the difficult bit!!
  13. 13. Charles Cowap MBA MRICS FAAV
  14. 14. Charles Cowap MBA MRICS FAAV Contact Details Translating new knowledge for rural professional practice  cdcowap@gmail.com  07947 706505 Twitter: @charlescowap Blog: http://charlescowap.wordpress.com/ Slideshare: http://www.slideshare.net/cdcowap

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