4. BRIEFING: Create a integrated campaign for communicate a real state company (SAGACE) that helps your costumers getting all paper and documents required to buy a house through bank credit. The costumer doesn’t need to run to get all documents done, what takes time, have a lot of bureaucracy and is annoying. The company do this service instead of him.
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7. DIRECT MAIL Inside the box have a foot cream with the advice: Prepare to walk a lot if you don’t choose SAGACE.
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9. Intervention in the parking lot: Put a lot of documents in the parking gate. Take out the paperwork of your way, bureaucracy is never welcome.
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12. FILM AT THE MOTEL* *In Brazil, normally people go to Motel with their boyfriends/girlfriends to have more privacy… Hostess: Good Evening! Men: Good Evening. Hostess: You would like one room? Men: Yes, the luxury one, please. Hostess: I will need the couple documents. Men: Can be the driver license? Hostess: Sure. I also need the car papers and your address in a document. Woman: My goodness, why?! Hostess: That’s our policy. I need the passport and insurance documents as well. Men: WHAT?!?!?! Bureaucracy is never welcome.Let the real estate paperwork with us. SAGACE, Mortgagesconscious.