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Silly Fun Games “Tangramatic” June 13, 2007 Autumn Guillory Robert Cavanaugh Brian Tuley Jacqueline Nash
Overview <ul><li>Silly Fun Games </li></ul><ul><li>Hasbro’s opportunities  </li></ul><ul><li>Ancient Chinese puzzle game <...
Silly Fun Games <ul><li>Custom game development </li></ul><ul><ul><li>Small studio </li></ul></ul><ul><ul><li>Focus on inn...
Hasbro’s Opportunities  <ul><li>The need </li></ul><ul><li>Untapped educational market </li></ul><ul><li>Competitive again...
http://www.creativeimaginations.net/PAGE4.html, http://en.wikipedia.org/wiki/Tangram, http://www.archimedes-lab.org/page6b...
Tangramatic <ul><li>Board game </li></ul><ul><ul><li>Tangrams – familiar game mechanics </li></ul></ul><ul><ul><li>Clear a...
 
Tangramatic “What's in the box?” <ul><li>Supplies for 4 players/teams to play </li></ul><ul><ul><li>4 basic sets of 16 tan...
Marketing <ul><li>Licensing </li></ul><ul><ul><li>Direct to Hasbro </li></ul></ul><ul><li>Board game market </li></ul><ul>...
Financing <ul><li>License product and design </li></ul><ul><li>20% licensing fee of gross profits </li></ul><ul><li>Manufa...
Financing (cont.) <ul><li>Limited labor hours  </li></ul><ul><li>Allocate manufacture overhead  </li></ul><ul><li>Projecte...
Financing (cont.) <ul><li>50,000 units over 5 years </li></ul><ul><li>Net present value $750,000 </li></ul><ul><li>Net pro...
Conclusion
Questions
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Tangramatic

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Tangramatic

  1. 1. Silly Fun Games “Tangramatic” June 13, 2007 Autumn Guillory Robert Cavanaugh Brian Tuley Jacqueline Nash
  2. 2. Overview <ul><li>Silly Fun Games </li></ul><ul><li>Hasbro’s opportunities </li></ul><ul><li>Ancient Chinese puzzle game </li></ul><ul><li>Tangramatic </li></ul><ul><li>Marketing </li></ul><ul><li>Financing </li></ul><ul><li>Conclusion </li></ul><ul><li>Questions </li></ul>
  3. 3. Silly Fun Games <ul><li>Custom game development </li></ul><ul><ul><li>Small studio </li></ul></ul><ul><ul><li>Focus on innovative simple & fun designs </li></ul></ul><ul><ul><li>Educational focused </li></ul></ul>
  4. 4. Hasbro’s Opportunities <ul><li>The need </li></ul><ul><li>Untapped educational market </li></ul><ul><li>Competitive against Mattel’s early educational products </li></ul><ul><li>Established knowledge about tangrams </li></ul>
  5. 5. http://www.creativeimaginations.net/PAGE4.html, http://en.wikipedia.org/wiki/Tangram, http://www.archimedes-lab.org/page6b.html, www.brightminds.co.uk/default.asp?part=B5856 Ancient Chinese Puzzle Game
  6. 6. Tangramatic <ul><li>Board game </li></ul><ul><ul><li>Tangrams – familiar game mechanics </li></ul></ul><ul><ul><li>Clear and logical rules </li></ul></ul><ul><ul><li>Complexity dictated by the players </li></ul></ul><ul><li>Competitive team play </li></ul><ul><ul><li>Healthy competition – competitive model similar to Pictionary </li></ul></ul><ul><ul><li>Players participate simultaneously </li></ul></ul>
  7. 8. Tangramatic “What's in the box?” <ul><li>Supplies for 4 players/teams to play </li></ul><ul><ul><li>4 basic sets of 16 tangram pieces </li></ul></ul><ul><ul><li>4 golf pencils </li></ul></ul><ul><ul><li>4 100 page sketch pads </li></ul></ul><ul><ul><li>4 stand up tri-fold dividers with Tangramatic graphics and rules printed on inside </li></ul></ul><ul><ul><li>Custom tangram piece maker starter kit </li></ul></ul>
  8. 9. Marketing <ul><li>Licensing </li></ul><ul><ul><li>Direct to Hasbro </li></ul></ul><ul><li>Board game market </li></ul><ul><li>Education market </li></ul><ul><ul><li>Learning centers </li></ul></ul><ul><ul><li>Tutoring centers </li></ul></ul><ul><ul><li>Public & private schools </li></ul></ul><ul><ul><li>Educational gift market </li></ul></ul>
  9. 10. Financing <ul><li>License product and design </li></ul><ul><li>20% licensing fee of gross profits </li></ul><ul><li>Manufacture and market game </li></ul><ul><li>Cost $5 per unit </li></ul><ul><li>Sale $15 per unit </li></ul><ul><li>200% markup </li></ul>
  10. 11. Financing (cont.) <ul><li>Limited labor hours </li></ul><ul><li>Allocate manufacture overhead </li></ul><ul><li>Projected 5,040 units </li></ul><ul><li>Sales $75,600 </li></ul><ul><li>Cost $25,200 </li></ul><ul><li>ROI 200% </li></ul>
  11. 12. Financing (cont.) <ul><li>50,000 units over 5 years </li></ul><ul><li>Net present value $750,000 </li></ul><ul><li>Net profit $500,000 </li></ul>
  12. 13. Conclusion
  13. 14. Questions

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