1. Social Media Management
LIS 4930
Casey Yu
Fall 2013
Week 6
10/1-3/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

2. Social Media Management
Today's topics:
• Twitter part 2
Review:
• Strategy
• Blog (using Wordpress)
• Delicious
• Stumbleupon
• First Blog Post – record your metrics
• Wiki updating
• Analytics
• Twitter (5-10 tweets)
• Twitter feed on blog
• 2nd blog post
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

3. Social Media Management
Announcements:
• Office hours for both Casey & Blake are via appointment
All the news you can use…
• https://twitter.com/_floridaman
• Breaking Bad and social media
• On Twitter
Thursday news
• #shutdown
• Graph Search
• The Pinterest Wedding
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

4. Social Media Management
Today’s agenda
• More on Twitter and developing ways to measure your results
• Keep on working on your blog – updating your blog roll, fancifying
your twitter profile, etc.
• Work on your about page!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

5. Social Media Management
Today’s agenda
• More on Twitter and developing ways to measure your results
• Keep on working on your blog – updating your blog roll, fancifying
your twitter profile, etc.
• Work on your about page!
Attendance tweet:
• Post a link to your “about page” on your blog – via bit.ly to your
twitter feed. Add #lis4380 to your tweet.
• Do this by 3pm today!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

6. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Week 6 – October 1-3, 2013 – Twitter Part 2: Management Tools (Hootsuite, TweetDeck, BottleNose, etc.)
Content/Reading Due Before Class:
• Read “Review of Social Media Monitoring Tools” http://www.hostdime.com/blog/2011/07/review-of-4-social-media-monitoring-tools/
What we will do during class:
• Management Tools. TweetDeck, HootSuite, BottleNose and other tools and methods for managing social media campaigns. – we will
install and explore Tweetdeck, HootSuite and BottleNose; explore analytics features and management features.
• Twitter Integration & ROI Impact. Klout scores, other ways of Twitter impact measurements.
Due this week
• Third blog post, Friday at 11:59pm via link in Canvas
Due in the wiki (Sunday at 11:59pm)
• Install Twitter plugin so that your Tweets appear in a sidebar on your blog.
• Assess the ROI impact of your previous week’s and current week’s Twitter activity on your Twitter account and your blog. Look at
Google Analytics, comments, etc. compared to dates/times of your Tweets; look at Twitter followers and other measures. What impact
did your various Twitter activities last week have in increasing traffic to your blog?
• Tweet five more times over the course of this week to build your Twitter presence and following. Ideas include:
– Tweet some “weekday” posts – Friday (#FF, #FollowFriday), Monday (#MM, #MusicMonday), Wednesday (#WW
#WordlessWednesday),
– Retweets of other people’s interesting tweets that might attract the kind of audience you want following you and your blog
– Find another hashtag that a large number of people are using which is relevant to your blog topic and which you have not
already used; tweet the link to your first blog post with that hashtag (e.g., a Trending Topic on the front page of Twitter, a group
tag, or subject tag that many people use, and tweet your blog post link.)
– ACTIVITY 4: Write and publish third blog post. Due Friday 2/15/13 @ 12PM noon.
– WEEKLY ACTIVITY PARTICIPATION 6: Link your Twitter to your WordPress blog by Installing a plugin to display your Tweets
in your blog sidebar.

7. Social Media Management –
Strategy & Analysis
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Review - Strategy
– Strategy/Goals/Purpose
– Listen
– Engage
– Influence
– Measure

8. Social Media Management –
Strategy & Analysis
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Review - Strategy
– Strategy/Goals/Purpose (SMART)
• Increase awareness (product/brand)
• Attract customers
• Increase customer satisfaction
• Build community
• ??

9. Social Media Management –
Strategy & Analysis
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Review - Strategy
– Strategy/Goals/Purpose
– Listen
– Engage
– Influence
– Measure

10. Social Media Management –
Strategy & Analysis
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Review - Strategy
– Strategy/Goals/Purpose
– Listen
– Engage
– Influence
– Measure
• Set Social Media Policy
• Select channels
• Define time & responsibilities
• Get Found
• Optimize
• Publish
• Promote

11. Social Media Management –
Strategy & Analysis
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Review - Strategy
– Strategy/Goals/Purpose
– Listen
– Engage
– Influence
– Measure
• Nurture Connections
• Conversations
• Convert
• Landing pages
• Subscriptions
• Offers

12. Social Media Management –
Strategy & Analysis
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Review - Strategy
– Strategy/Goals/Purpose
– Listen
– Engage
– Influence
– Measure
• Test
• Measure
• Analyze
• Repeat
• Tools
• Google Analytics
• YouTube Insights
• Facebook Insights
• bit.ly

13. Social Media Management –
Strategy & Analysis
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• 90% of your fans, once they click "Like"
button never return to your page.
Instead, they interact with you on their own
FB wall
• 30 billion pieces of content are loaded onto
Facebook every month
• Blogging will bring more traffic to your site.
Expand your idea of blogging... it’s really your
content
» Social News Daily, July 2011

14. Social Media Management –
Strategy & Analysis
• 90% of your fans, once they
click "Like" button never
return to your page.
Instead, they interact with
you on their own FB wall
• 30 billion pieces of content
are loaded onto Facebook
every month
• Blogging will bring more
traffic to your site. Expand
your idea of blogging... it’s
really your content
» Social News
Daily, July 2011
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

15. Social Media Management –
Strategy & Analysis
• 90% of your fans, once they
click "Like" button never
return to your page.
Instead, they interact with
you on their own FB wall
• 30 billion pieces of content
are loaded onto Facebook
every month
• Blogging will bring more
traffic to your site. Expand
your idea of blogging... it’s
really your content
» Social News
Daily, July 2011
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

16. Social Media Management –
Topsy Analytics – topsy.com
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

17. Social Media Management –
Tweetgrader – tweet.grader.com
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

18. Social Media Management –
Klout and Peer Index
• How many people you influence
(True Reach)
• How much you influence them
(Amplification)
• How influential they are
(Network Score)
• Know your score, plan for
improvement
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

19. Social Media Management –
Klout and Peer Index
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

20. Social Media Management –
Klout and Peer Index
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

21. Social Media Management –
Kred
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

22. Social Media Management –
Measurement
• Number of fans/followers
• Number of mentions and reposts
• Klout and Peer Index scores
• Number of page views from social media
sources
• Quality of posts
• # customer responses, comments!
• Check out edgerankchecker.com
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

23. Social Media Management –
Strategies for Facebook
• Facebook Ads
• Using Facebook links in Twitter posts
• Using your own content in posts
• Mentioning others in posts, reciprocation
• Let’s look at an example
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

24. Social Media Management –
Strategies for Twitter
• Consistent use of hash tags
• Consistent use of mentions and retweets
• Branding a TAG
• Creating a consistent style and sticking to
it
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

25. Social Media Management –
Tools for Twitter
• TweetDeck
• Hootsuite
• BottleNose
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

26. Social Media Management –
TweetDeck
• Tweetdeck is an application used to
access Twitter.
• Tweetdeck is available for the Windows
and MAC operating systems.
• It is made of panes that allow you to take
the enormous amount of information
contained within Twitter and break it down
into parts that are more easily managed.
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

27. Social Media Management –
TweetDeck
• Tweetdeck is a web based application
used to access Twitter.
• It is made of panes that allow you to take
the enormous amount of information
contained within Twitter and break it down
into parts that are more easily managed.
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

28. Social Media Management –
Tweetdeck
• Update in a click - Update all your friends
easily on Twitter, Facebook, MySpace,
LinkedIn, Foursquare and Google Buzz.
Write messages in the update window, view
your character count, and then notify
everybody about the update
• Take advantage of an increased Twitter API
rate - TweetDeck can manage how your rate
is allocated so all your Twitter columns are
constantly updated. You can also do this
yourself through the settings panel.
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

29. Social Media Management –
Tweetdeck
• Retweet Twitter style - or your style - its up to you!
- All retweets are now visible in your TweetDeck
columns, and if it was sent using the Twitter
method, you'll can easily see from the avatar the
person who retweeted, and the original sender
• Manage your conversations - TweetDeck makes it
easy to follow your conversations, reply, or direct
message people right from their tweets. See
exactly what your friends are twittering about and
join the conversation in just a few clicks
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

30. Social Media Management –
Tweetdeck
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
You can add a
column for a
search on a
#hashtag or
other word

31. Social Media Management –
Tweetdeck
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Lists are a good way to sort
out the Twitter streams, so
that you see tweets organized
the way you need them; you
also don’t have to follow
everyone you list

32. Social Media Management –
Hootsuite
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

33. Social Media Management –
SocialMention.com
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

34. Social Media Management
• Recap:
– Review: Tweetdeck, Hootsuite
– ROI
– Google Analytics – let’s look at your stats
– Bit.ly – look at your link activity
• Questions from you?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information