Holistic Focus




                 Caronne Carruthers-Taylor
                                 Geek Girl Dinner 3
        ...
What is UX
How many women?
Why do it?
User-Centred Design
                             Interaction Design (IxD)

User Interface (UI) design
                    ...
Context            Requirements




Design solutions    Evaluations
The UPA poster ...
          User-Centred Design
          process, with suggested
          activities for each phase

  ...
“... a career in Information Technology is often
viewed as a masculine career. It is often
associated with high level math...
ARE WOMEN
TREE HUGGERS !?




                  http://z.about.com/d/healing/1/0/g/A/1/ww_gi_hug-tree.jpg
o Human psychology & research
  methods
o Basics of graphic design
o Interest in technology
o Interpersonal skills
o Verba...
Computer system design & related services




   Males
   76%

                                                           ...
Information, Media & Technology



   Males
   59%




                             Females
                              ...
UX Australia 2009 conference attendees




                         Women
                          40%
        Men
      ...
To make a difference ...
To make computers work as an effective tool ...
To help people work with computers ...

In a satisfying, effective and eff...
How humans interact with computers ...
their overall experience taking into account
the social, cultural & physical enviro...
How Changing a Button Increased a Site's
Annual Revenues by US$300 Million (Jan 2009)
http://www.uie.com/articles/three_hu...
“I been looking at your
poster in the hallway for
weeks. I’m interested in
what you guys do. It’s
amazing! I work in IT
Se...
o Usability Professionals Association (UPA), www.upassoc.org
o UX Network, http://uxnet.org
o Canberra IA Community, www.i...
o Starting a Career in User Experience Design, Nick Finck
   http://www.nickfinck.com/blog/entry/starting_a_career_in_user...
Thank you

Caronne Carruthers-Taylor

User Experience aficionado, Interaction designer, Usability specialist

Twitter: @ca...
Women In UX
Women In UX
Women In UX
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Women In UX

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Women in the User Experience field - how many, what is it, and why do I do it.

Note: following a great suggestion from a colleague last night, this presentation will be updated with comparative statistics from Malaysia in the near future.

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  • Aficionado = fan, devotee, enthusiast, etc. A person who likes, knows about, and appreciates a usually fervently pursued interest or activity
  • Class 7000 Computer System Design and Related ServicesThis class consists of units mainly engaged in providing expertise in the field of information technologies such as writing, modifying, testing or supporting software to meet the needs of a particular consumer; or planning and designing computer systems that integrate computer hardware, software and communication technologies. Primary activitiesComputer facilities management serviceComputer hardware consulting serviceComputer network systems design and integration serviceComputer programming serviceComputer software consulting serviceInternet and web design consulting serviceSoftware development (customised) service (except publishing)Software installation serviceSoftware simulation and testing serviceSystems analysis service.Exclusions/referencesUnits mainly engaged incomputer software publishing are included in Class 5420 Software Publishing;installing computer cables are included in Class 3232 Electrical Services;leasing or hiring electronic computers or other data processing equipment are included in Class 6639 Other Goods and Equipment Rental and Hiring n.e.c.mass producing computer software are included in Class 1620 Reproduction of Recorded Media; andproviding data processing services or computer data storage and retrieval services are included in the appropriate classes of Group 592 Data Processing, Web Hosting and Electronic Information Storage Services.
  • DIVISION J – INFORMATION MEDIA AND TELECOMMUNICATIONSThe Information Media and Telecommunications Division includes units mainly engaged in: creating, enhancing and storing information products in media that allows for their dissemination; transmitting information products using analogue and digital signals (via electronic, wireless, optical and other means); and providing transmission services and/or operating the infrastructure to enable the transmission and storage of information and information products.This section contains the following subsection :        Subdivision 54 Publishing (except Internet and Music Publishing)Subdivision 55 Motion Picture and Sound Recording ActivitiesSubdivision 56 Broadcasting (except Internet)Subdivision 57 Internet Publishing and BroadcastingSubdivision 58 Telecommunications ServicesSubdivision 59 Internet Service Providers, Web Search Portals and Data Processing ServicesSubdivision 60 Library and Other Information Services
  • Women In UX

    1. 1. Holistic Focus Caronne Carruthers-Taylor Geek Girl Dinner 3 14 October 2009
    2. 2. What is UX How many women? Why do it?
    3. 3. User-Centred Design Interaction Design (IxD) User Interface (UI) design Experience Design Human Computer Interaction (HCI) Usability Human Factors Accessibility
    4. 4. Context Requirements Design solutions Evaluations
    5. 5. The UPA poster ... User-Centred Design process, with suggested activities for each phase (Usability Professionals’ Association) http://www.upassoc.org/upa_publications/ux_poster.html
    6. 6. “... a career in Information Technology is often viewed as a masculine career. It is often associated with high level mathematical competence, individualistic working conditions, and low levels of social skills”. Amanda Elliot, Women in(to) Computing, 1998, p4
    7. 7. ARE WOMEN TREE HUGGERS !? http://z.about.com/d/healing/1/0/g/A/1/ww_gi_hug-tree.jpg
    8. 8. o Human psychology & research methods o Basics of graphic design o Interest in technology o Interpersonal skills o Verbal & visual communication skills o Negotiation & facilitation o Creativity & vision o Enthusiasm!
    9. 9. Computer system design & related services Males 76% Females 24% Source: Australian Bureau of Statistics, August 2009 statistics (original data, not seasonally adjusted) Division M Professional, Scientific and Technical Services, Subdivision 70, Group 700, Class 7000 Computer System Design and Related Services
    10. 10. Information, Media & Technology Males 59% Females 41% Source: ABS, August 2009 statistics (original data, not seasonally adjusted) Division J – Information Media and Telecommunications
    11. 11. UX Australia 2009 conference attendees Women 40% Men 60%
    12. 12. To make a difference ...
    13. 13. To make computers work as an effective tool ... To help people work with computers ... In a satisfying, effective and efficient way.
    14. 14. How humans interact with computers ... their overall experience taking into account the social, cultural & physical environment.
    15. 15. How Changing a Button Increased a Site's Annual Revenues by US$300 Million (Jan 2009) http://www.uie.com/articles/three_hund_million_button/ A form, intended to make shopping easier, turned out to only help a small percentage of the customers who encountered it. The designers fixed the problem simply. They took away the Register button. In its place, they put a Continue button with a simple message. The results: The number of customers purchasing went up by 45%. The extra purchases resulted in an extra $15 million the first month. For the first year, the site saw an additional $300,000,000.
    16. 16. “I been looking at your poster in the hallway for weeks. I’m interested in what you guys do. It’s amazing! I work in IT Security down the corridor ...” http://www.datphan.com/headshot_4_crop_large.jpg
    17. 17. o Usability Professionals Association (UPA), www.upassoc.org o UX Network, http://uxnet.org o Canberra IA Community, www.iacanberra.org o UX Bookclub, www.uxbookclub.org o Web Standards Group (WSG), http://webstandardsgroup.org/ o Computer Human Interaction Special Interest Group (CHISIG), www.chisig.org o Australian Web Industry Association (AWIA) http://www.webindustry.asn.au/ o And more ...
    18. 18. o Starting a Career in User Experience Design, Nick Finck http://www.nickfinck.com/blog/entry/starting_a_career_in_user_experi ence_design o So you wanna be a user experience designer — Step 1: Resources, Whitney Hess http://whitneyhess.com/blog/2009/06/30/so-you-wanna-be-a-user- experience-designer-step-1-resources/ o Nine Essential Characteristics of Good UX Designers, Fred Beecher http://userexperience.evantageconsulting.com/2009/07/characteristics- good-ux-designers/ o Top Twitter feeds for UX Designers, @dpan http://www.openthewindow.net/?p=506 o Articles, feeds and links, Steve Baty http://www.meld.com.au/blog
    19. 19. Thank you Caronne Carruthers-Taylor User Experience aficionado, Interaction designer, Usability specialist Twitter: @caronne www.linkedin.com/in/caronne Holistic Focus

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