2. 2 examples of local, social, mobile campaigns : Starbucks InterContinental Milwaukee
3. What are the objectives of each campaign Starbucks InterContinental Milwaukee Fidelization of guests Rise visibility Inform the guests of new offers Have a biger community Get shoppers' opinion Get more clients Rise visibility Have a bigger community Be closer to their guests
4. What social tools are used in each campaign Starbucks InterContinental Milwaukee 600 000 check in 11 000 shops participating Check in = 1€ discount on frapuccinos 5 check in = Reward wih a barista badge 7million fan on Facebook : Facebook specials offers 900.000 followers on Twitter: Information about offers in shops Mayor gets two free drinks per week ($10/drink maximum) Foursquare users receive two drinks for the price of one for their first-time check-in at CLEAR. First Hotel Company to Connect with Guests Using Gowalla ( double club points, or 500$ prepaid cards)
5. How will the results be measured Starbucks InterContinental Milwaukee Number of check in Klout scores Number of fans Number of followers
6. Which one do you think is 'smarter', please explain why Fidelise the guest + the reward is seen on social network profiles ! Win-win for company and guests !
