1. The Mediterranean SenseTour,
by MakeSense
A social entrepreneurship journey through every Mediterranean
country to collect and solve the challenges of social entrepreneurs
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2. We connect individuals with sociale entrepreneurs ready
to take up their challenges !
We allow anyone showing interest to find social entrepreneurs operating in fields close to
their hearts, to be in contact with them and eventually to solve the challenges they are
facing. We do it both online via www.makesense.org and offline through specifically
designed problem-solving workshops.
The first one we created, the Hold-up, is a creative brainsorm.
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3. Who are we ?
Right now, we are 500 active members all around the world !
Students, entrepreneurs, young working people, engineers, managers,
journalists, designers, coders, … All passionnate about social business,
innovation and social media.
Our results since January 2011
200 social entrepreneurs met, 50 challenge-solving events,
8000 persons who went into action
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4. A challenge can be...
• Business oriented
• eg : How do I launch my products in France ?
(MAMMU)
• Design oriented
• eg : How to conceive a lighter VeloRickshaw ?
(VeloRickShaw Bank)
• Technology oriented
• eg : How to create a virtual university campus using
twitter ? (CRI)
And many others to discover on www.makesense.org !
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5. 4 possible actions :
• I can help
• I know someone
• I spread the word
• I organize an event
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6. Mediterranean SenseTour - Objectives
• Raise awareness on social entrepreneurship, specifically among the youth ;
• Connect the different stakeholders et spread the ideas to create/reinforce a Mediterranean
ecosystem of social entrepreneurship ;
• Reveal the trends and challenges of social entrepreneurs ;
• Make collaborative innovative solutions emerge.
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7. Mediterranean SenseTour - Our values
• Open to everyone : there’s no need to be an expert, only to be interested
in social entrepreneurship issues.
• Everyone can participate in designing solutions thanks to collaborative
methods.
• Creativity : « Problems have imagination ! »
• Open source culture : innovative ideas and models are shared and
hacked.
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8. Why the Mediterranean region ? Why now ?
• An area of interdependencies : the Mediterranean countries share
many challenges and the situation of one of them has an impact on the
others ;
• Creation of new Mediterranean cooperation programs and
intergovernmental organizations : a new momentum to reach regional
cooperation ;
• In the current regional environment of political upheavals and economic
crisis, the rise of social business as a solution and alternative makes
sense.
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9. Concretely, in each city...
Two of the most experienced and motivated members of the MakeSense
community will be selected to achieve the Mediterranean SenseTour.
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10. In each city 1. a presentation and a Sensedrink
(approx. 30 people)
It consists in making a short description of what has already been
done during the previous stages of the SenseTour (an interview of
a social entrepreneur for example) and bring together, connect,
and raise awareness during an open event.
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11. In each city 2. one or several Hold-Ups
(15 people per Hold-Up)
A Hold-Up is a 2 hours creativity workshop that aims at taking up the
challenge of an innovative project leader. It results in 100 ideas and 3 to 5
concept-solutions explained with videoprototypes (videos showing the
solution with drawings).
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12. In each city 3. a training
(10 people)
To train those that are interested for the methodology of the Hold-
Up and sustain our impact locally.
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13. The route and our partners
Goal : 15 countries - 60 people involved in each country
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14. Deliverables
Content will be shared on social networks (Facebook,
Twitter, Vimeo, Youtube...), shared by the Makesense
community and the people we will meet during the
SenseTour.
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15. Deliverables
1. A website updated daily with the events we organize, the social
businesses we come accross and the challenges we collect/solve.
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16. Deliverables
2. A white paper including :
– An update of the actual situation ;
– A field report in 3 categories :
1. The youth and social business
2. The challenges of social entrepreneurs
3. The local ecosystem
– Our recommendations and next steps to go further
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17. Planning
Before End of 2012 - Feb 2013 : Fundraising and preparing the trip
During March - June 2013 : Mediterranean SenseTour - approximately a week in each
city and a city per country
After June 2013 : Writing the white paper and capitalizing on our experience
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18. Budget
• Transportation : €10,000
• Visas : €300
• Food : €5,000
• Equipment & supplies : €2,000
• Accomodation is not taken into account as the 2 travellers will be
able to be housed by members of the MakeSense community.
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19. Counterparts
Golden pack - €5,000
• Your logo on the deliverables (website and white paper)
• Your company mentionned at the beginning of each Hold-Up
Platinium pack - €10,000
• Items of the Golden pack
• A dedicated page on the deliverables (website and white paper)
• Your logo on the videoprototypes that come up from the Hold-Ups (which will be
shared on our Vimeo and Youtube accounts)
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20. But most importantly, take part to the journey with us
• Please give us your thoughts and recommendations on the itinerary, subjects to investigate
in the white paper, local partners to contact...
• Talk about the SenseTour in your internal communication tools
• Newsletter, social network, teambuilding events…
• Become local intermediaries of social business by connecting you to our other partners
and thus create a pioneer network in the Mediterranean region
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21. A unique opportunity to involve your employees
• Encourage them to take part to the Hold-Ups :
• Their skills would add significant value to the solving of the challenges of social
entrepreneurs ;
• Enable them to sponsor the first promotion of new Gangsters in the Mediterranean that the
SenseTour will create :
• A sponsorship can include : giving advice, participate in events (Hold-Ups), open up your
network, help them getting in touch with other local actors...
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22. Thank you !
Contact : leila@makesense.org
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