These crises all involve communication failures during emergencies. A virtual router allows devices within 100 meters to communicate with each other, improving wireless networks. It benefits smart grids, navigation, and location-based advertising. The virtual router is scalable, low cost, and does not require additional hardware. Pegasus projects licensing their virtual router technology to 25 billion devices could generate $14.9 million in net profit over three years.

2. What do all these
crises have in common?
Hurricane Katrina

3. Routing Without:
Virtual Router

4. Routing With:
Virtual Router

5. Benefits of Virtual Router
Improved Wireless
Communication
Enhanced Navigation Optimized Smart Grid
Communication
Expanded Location-Based
advertising

6. Location-based Advertising
(Starbucks)
Cell Phone 30 meters Range
Loyalty
Coupon
For Dan
Dan
Beacon 100 Meters Range
Targeted or broadcast coupon for all in range

7. Target Markets
Smart Grid (275 Million)
Wireless Telecom
Carriers (6.8 Billion)
Vehicle Navigation (140 Vehicles manufactured
every minute)

8. Competitive Analysis
Factor Pegasus Cisco Concentris
Systems
Scientific
Research
Corporation
MeshMe Persistent
Systems
Product Virtual
Router
Meraki AP RapidLinkTM
platform
MobileRoute MeshMe Wave Relay
Protocol Proprietary
(Virtual
Router)
Proprietary
(Meraki
Mesh)
Standard
(Optimized Link
State Routing
Protocol
(OSLR))
Proprietary
(Hybrid
Routing)
Proprietary Proprietary
Implementation Software Hardware Hardware Software Software Hardware
Requires
Hardware
Base/Relay
Station
No Yes Yes No No Yes
Scalable Yes Requires
additional
hardware
Requires
additional
hardware
Yes Possible Yes
Price 5¢ per
device
$300 -
$2,600 per
unit
Not Available Not Available Free Not Available
Actively Selling
Online
No Yes Yes Yes No Yes

9. Virtual Router Milestones

10. Sales and Marketing
Strategy
A major business to
business campaign
Advertise in trade
shows
Advertise in trade
magazines
Targeted digital
advertising
campaigns
Advertise in the
Wireless Battle of
the Mesh
 Direct Sales Force
 Independent
Representatives
 Distributors
 Strategic Alliances
MARKETING SALES

11. Financial Projections
(in thousands)

12. Pegasus Opportunity
• License Pegasus Virtual Router over 25 Billion Devices
• $1.35 Million Investment
• $14.9 Million Net Profit
• Buy-out opportunity at the end of three years

13. Pegasus Inc.
Management Team
•Lou A. Spiegel
•Lexi Wasson
•Patti Knobloch
•Brent Brusoe
•Dan Schutte
•Nicole Lloyd
•Walter Carter
Mentor: Charles Caro
Virtual Router for a Robust Wireless
Multi-hop Highly Mobile
Communication Network /#7354
University of Central Florida

14. Key Takeaways