e-Retail Breakfast Roundtable

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IMRG Capgemini
e-Retail Breakfast Roundtable
17th January 2013

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e-Retail Breakfast Roundtable

  1. 1. IMRG Capgeminie-Retail BreakfastRoundtable17th January 2013
  2. 2. Agenda 8:30am: Introduction and overview Christmas online 2012 review Predictions for 2013 9:00am: Discussion 9:45am: Informal networking 10:30am : Close2
  3. 3. Overview Capgemini helps leading retailers worldwide to develop and deliver their multi-channel ambitions IMRG is the UK’s industry association for e-retail. It sets and maintains pragmatic and robust e-retail standards to enable fast-track industry growth Over 12 years of online monitoring • Tracking e-retail and m-retail sales from over 100 retailers • High street/multichannel versus catalogue/online • A range of KPIs, including conversion rates and basket size and industry sectors3
  4. 4. Christmas 2012 Online
  5. 5. December Summary Christmas brought strong performances for many: • John Lewis and Debenhams both enjoyed strong Christmas sales 17.5% • Impact of online is now really being felt on the High YoY Street in certain categories – just ask Comet and HMV Overall, a positive result for online retail: £9.4 bn • • 12% up on November m-Retail grew by 207% • Click and collect has continued to grow in popularity • e-Retail conversation rate fell by 0.3% to 4.6% demonstrating increased browsing online • m-Retail conversion rate reached its highest ever value of 2.3% in December5
  6. 6. Sector Splits – December 2012 Strong year-on-year growth across majority of sectors: • Solid performance from BWS, with 19% growth • Electricals saw a resurgence with consumers showing that they are happy to buy electrical goods online • Clothing showed steady growth, despite a disappointing 2012 overall • Lingerie and Gifts had the best performance, growing 39% and 40% respectively % Change % Change Nov 12 – Dec 12 Dec 11 – Dec 12 Beers, Wines and Spirits 50% 19% Clothing, Footwear and Accessories 9% 18% - Accessories 28% 37% - Footwear 11% 9% - Lingerie 31% 39% Electricals 18% 31% Gifts 38% 40% Health and Beauty 32% 13% Travel -9% 8%7
  7. 7. 2012 Review
  8. 8. 2012 Summary• Strong double digit annual growth of 14% - this is in-line with our forecast• e-Retail now accounts for 15-20% of total retail market (excluding travel)• First half of the year grew by 13%, with second half growing by 16%9
  9. 9. 2012 m-Retail• In 2012, m-retail sales grew by an average of 304% over 2011 (270% excluding travel)• The average percentage of online sales via mobile devices grew from 0.4% in Q1 2010 to an average of 13.2% in Q3 2012• The percentage of online visits via mobile devices has also risen, from 1.4% in Q1 2010 to 23.6% in Q3 2012 10
  10. 10. 2012 Conversion Rates• e-Retail conversion rate usually increases by around 1% between Nov and Dec, but in 2012 it fell by 0.3%. However, during this period visitor numbers increased on average by 13%• The m-retail conversion rate hit 2.3% in Dec, the highest since we have been tracking it 13
  11. 11. 2012 Click & CollectClick & collect has continued to grow in popularity as a delivery choicefor consumers, following a notable leap between in 2011. Average percentage of click and collect sales (completed online) 14% 12% 10% 8% 6% 4% 2% 0% Quarter 3 Quarter 4 Quarter 1 Quarter 2 Quarter 2 Quarter 3 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 1 2010/11 2010/11 2011/12 2011/12 2011/12 2012/13 2012/13 2010/11 2010/11 2011/12 2012/13 N.B. These figures include only those multichannel retailers with a physical stores and, therefore is not representative of the overall online retail market. 11
  12. 12. 2012 Multichannel vs Pure-playSales growth for pure-play retailers exceeded that of multichannel retailers:• Pure-plays up 17% in 2012, compared to 13% for multichannel retailers• In 2010 and much of 2011, multichannel retailers recorded stronger growth• We usually see convergence around Christmas 12
  13. 13. Discussion:Predictions for 2013
  14. 14. Predictions for 2013• Trends that will continue: – Retailing to the fore; the best propositions win – m-Retail growth will continue supported by sales of tablets and smartphones 12% – Digitisation of the consumer – always-on smartphones YoY identify and connect the consumer to the online world. Is this an opportunity or threat? – Delivery revolution – customer choice will proliferate but £87bn will satisfaction improve? DISCUSSION
  15. 15. Thank you

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