This document discusses the rise and fall of New Journalism in the 1960s and 70s. New Journalism involved using fictional techniques like narrative storytelling and including the author's perspective in journalistic articles. Key figures who helped define the movement included Gay Talese, Tom Wolfe, Hunter S. Thompson, and Truman Capote. While their specific techniques differed, collectively they challenged objectivity standards. By the late 70s, debates emerged around whether New Journalism was still relevant as the style had been taken to extremes.