The company aims to meet fashion needs through quality, affordable products and good customer service while maintaining ethical business practices. Its vision is to become a leading regional and national youth fashion brand with continued growth by 2017 through quality service and strong supplier and customer relationships. The main economic activity is the sale of ladies' and men's clothing and footwear that follows fashion trends to generate more sales and income for the company over time.

1. MISSION:
To meet the needs offashion anddressof society,providing our customers
withqualityproducts and servicewhile maintainingcompetitive coststhrough theuse
of our resourcesandthe basisof ethical principlesthat allow us tomaintainlasting
relationships with ourcustomers, suppliers and employees.
VISION:
To be a leading company inthe marketofyouthfuldesignfashionto bothregional and
national levels, withcontinued growththat candistinguishthe year 2017to
providequality careandhigh level of servicewith itsindustrialsuppliers and
customers.
ECONOMIC ACTIVITY:
Thegoverningeconomic activityin our business isthe sale ofclothing and footwearfor
ladies andgentleman.Drawing attentiontothemwithproducts that followthefashion
trendand in turngeneratesour companygrowevery daymore and getbetter income.