2. To deliver value to its partners through
innovative technology and teamwork. Fulfilling
its social and environmental responsibilities”
VISION STATEMENT
“Setting Trends globally in the textile industry. Responsibly delivering products and services to its partners”

3. PROPOSED MISSION
“Our mission is to give our customers locally
and internationally a competitive advantage
through superior textile products and services
at best prices. We will meet and exceed our
customers' expectations of service through
timely delivery and supreme quality. To
achieve tangible benefits by promoting
efficiencies, productivity and professionalism
we aim to provide competitive prices and
genuine products to our clients. We aim to use
state of the art technology and best workforce
available to ensure the concern for our service
to our clients, employees and effective use of
the natural resource available.”

4. The threat of new entrants is relatively lower in the textile sector of Pakistan, as there are many potential textile manufacturers in the country. The industry is
growing at a satisfying rate and new technology and skilled labor is putting life into the industry. Companies are providing new, up to date products to their
customers that meet international standards and the competition is very high. In a country like Pakistan, where there is a problem of economic and political
instability, there are certain issues in setting up a mill or plant in the country. Government is providing incentives though, but a huge amount of capital is
required to setup the business.

5. •Transport
This is the final step in the textile value chain the products can be transported by air or by ship, generally ship is the means usually adopted as it is less costly
but for urgent delivery air transportation is used.