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Innovation@Siemens 2012




                          Copyright © Siemens AG 2012. All rights reserved.
Page 1   August 2012                           Corporate Communications
Contents




Siemens at a glance: Key figures and strategy                                    2 – 16

Innovation strategy and tools                                                  17 – 37

Input: R&D expenditure                                                         38 – 43

Output: R&D results, patents                                                   44 – 48

Examples of innovation: Sectors                                                49 – 93



                                            Copyright © Siemens AG 2012. All rights reserved.
Page 2     August 2012                                           Corporate Communications
Our vision and our values


                         Siemens – the pioneer in    Our values
                                                     Responsible
                                                      Committed to ethical and
                           Energy efficiency          responsible actions



                                                     Excellent
                           Industrial productivity
                                                      Achieving high performance
                                                      and excellent results
                           Affordable and
                           personalized healthcare
                                                     Innovative
                                                      Being innovative to create
                           Intelligent infra-
                                                      sustainable value
                           structure solutions

                                                      Copyright © Siemens AG 2012. All rights reserved.
 Page 3    August 2012                                                     Corporate Communications
Innovation is our lifeblood


 Key R&D figures                               Ranking, recent highlights
   € R&D spending: € 3.925 billion in           Our patent position in fiscal 2011:
    fiscal 2011, or 5.3% of revenue                Germany:               No. 3
   27,800 R&D employees worldwide               Europe:                          No. 1
   Roughly 17,000 software engineers            USA:                             No. 9
   160 R&D locations in roughly
                                                 Most recent innovations:
    30 countries around the world
                                                 Blood test to assess liver fibrosis:
   8,600 inventions in fiscal 2011
                                                  Assessment of the severity of fibrosis –
   53,300 patents granted                        reliable and minimally invasive
   R&D spending in percent of revenue            Gearless 6-megawatt wind turbine:
                                        5.3%      supplies up to 6,000 households with
                       5.2%
          5.1%
                                                  clean energy and weighs no more than
                                                  a 2.3-megawatt turbine with gears
                                                 TIA Portal software platform enables
                                                  design of all automation processes
          2009         2010             2011      from a single computer screen
                                                            Copyright © Siemens AG 2012. All rights reserved.
 Page 4            August 2012                                                   Corporate Communications
Innovation-driven growth markets
Dynamic growth of 'green' revenue


Siemens Environmental Portfolio                            Revenue from Environmental Portfolio
  The Siemens Environmental Portfolio                     (in € billions)
   comprises products and solutions that                                                                         40.0
   contribute directly to environmental                         27.4               29.9
   protection and climate change mitigation
  At €29.9 billion, revenue from our
   Environmental Portfolio represents over
   40% of total revenue                                        2010 2)         2011                         2014 (Ziel)
  Our revenue target for the Environmental
   Portfolio is €40 billion by fiscal 2014                 CO2 abatement at customers
  In fiscal 2011, the products and solutions              (in millions of tons)
   of our Environmental Portfolio helped                                           317
                                                                 267
   customers save 317 million tons1)
                                                                                             …roughly equal to
   of CO2…                                                                                   1% of global CO2
   … that's roughly equal to 1% of                                                           emissions in 2010
   global energy-related CO2 emissions
   in 2010 – or almost 40% of Germany’s.                        2010               2011
1) Including OSRAM; 2) Figure for FY 2010 excludes OSRAM
                                                                             Copyright © Siemens AG 2012. All rights reserved.
but includes newly qualified portfolio
Page 5                  August 2012                                                               Corporate Communications
Innovation-driven growth markets
Technologies in our Environmental Portfolio


Renewables                           Energy efficiency
Technologies for renewable            Products and solutions with exceptional
energies such as                      energy efficiency such as
  Wind power
                                      Combined-cycle power plants
  Grid access for wind power
  Steam turbines for solar
   thermal power plants               Industrial drive systems


                                      High Voltage Direct Current
                                      (HVDC) power transmission
Environmental technology
Environmental                         Traffic management solutions
technologies such as
  Water technologies
                                      Efficient lighting
  Air pollution control


                                      Energy performance
                                      contracting

                                                      Copyright © Siemens AG 2012. All rights reserved.
Page 6           August 2012                                               Corporate Communications
Innovation-driven growth markets
Siemens drives technologies of the future


Desertec Industrial Initiative       Smart Grid
Solar power                           The smart grids
for Africa and Europe                 of the future
  Siemens as technology driver         Flexible grids that enable
  Goal: meet 17% of Europe's            decentralized feed-in and better
   demand for electricity with           capacity utilization
   solar and wind by 2050               Smart grids have potential to
                                         abate more than 1 billion tons
                                         of CO2 by 2020


Electromobility                      SMART products
Shaping the future                    Understanding requirements
of transportation                     in emerging countries
  Siemens offers comprehensive         Customized portfolio for
   solutions from (charging              medium price segment
   infrastructure to drives)            Cost-effective, high-quality
  Integration of electric cars in       products for the growth
   power grid: batteries used to         markets of the future
   store power

                                                    Copyright © Siemens AG 2012. All rights reserved.
Page 7           August 2012                                             Corporate Communications
One Siemens
Our framework for sustainable value creation




                                       One Siemens
                           The integrated technology company

                                Financial target system
              Revenue growth              Capital efficiency              Capital Structure
              Grow faster than main       Return on Capital             Dividend payout ratio
  Siemens      competitors                 Employed (ROCE)
              M&A hurdle rates



  Sectors     Top margins of respective markets throughout business cycles 1)



            Continuous improvement relative to market / competitors


1) EBITDA                                                      Copyright © Siemens AG 2012. All rights reserved.
Page 8      August 2012                                                             Corporate Communications
Our innovations spark interest




                                 Copyright © Siemens AG 2012. All rights reserved.
Page 9    August 2012                                 Corporate Communications
A pioneer of our time – yesterday, today and tomorrow



                                  From the first direct transatlantic
                                  telegraph cable – to the floating wind
                                  turbine



                        Vom ersten direkten Transatlantikkabel– to the
                                  From the Electric Victoria – zu
                        freischwimmenden Windanlagen
                                  Greenster




                        Vom ersten direkten Transatlantikkabel – zu body
                                  From the first views inside the
                        freischwimmenden body scans in less than one
                                  – to 3D Windanlagen
                                  second

                                                Copyright © Siemens AG 2012. All rights reserved.
Page 10   August 2012                                                Corporate Communications
Four megatrends are shaping our future


  Urbanization                                           Demographic change
                    2009: more people were living in                       Life expectancy increased from
                     cities than in the countryside                          48 (1950) to 69 (2012)
                    Today: 320 million people live in                      World population grown from 7
                     megacities with over 10 million                         billion (2011) to 9.3 billion (2050)
                    2050: 70% of the global popula-                        Population of the least devel-
                     tion will be living in cities                           oped countries will double by
                    Major conurbations: account for                         2050, to 1.7 billion.
                     a disproportionately high share                        Number of seniors (65 and over)
                     of economic performance                                 will triple by 2050, to1.5 billion


  Climate change                                         Globalization
                    Average temperature of the                             1990-2009: worldwide volume
                     earth’s surface has risen                               of trade doubled
                     0.76°C since the 19th century                          Eightfold increase in number of
                    2001-2010: the warmest                                  multinational companies over
                     decade on record                                        the past four decades
                    Today: highest concentration of                        2030: 2/3 of global economic
                     CO2 in the atmosphere during                            output from threshold countries
                     the past 350,000 years                                 Raw materials: 20% price
                                                                             increase per year (2000-2010)
                                                                    Copyright © Siemens AG 2012. All rights reserved.
Page 11      August 2012                                                                 Corporate Communications
As a pioneer in innovation-driven growth markets,
we‘re mastering these challenges


                                     Competition with the IT
                                           industry

                                                                      Siemens – a pioneer in…
                                      Strategic directions
Market and customer                                              …intelligent                    …energy
    environment                       Focus on innovation-       infrastructure                  efficiency
                               I driven growth markets            solutions
 Global megatrends

     Demographic change                Get closer to our
     Urbanization             II          customers
     Climate change
     Globalization

                                        Use the power of
                               III          Siemens
 Macroeconomic
 situation                                                        …industrial          …affordable and
                                                                  productivity             personalized
                                     Competitors from the                            healthcare systems
                                      threshold countries


                                                               Copyright © Siemens AG 2012. All rights reserved.
Page 12          August 2012                                                        Corporate Communications
Megatrend challenges –
  Siemens' answers for an urbanizing world


Cities are centers of growth                                 Siemens has the answers

                              Infrastructure spending          Energy: leading HVDC technology
                               amounts to €2 trillion*           transmits power from remote energy
                               worldwide / year                  sources to cities at low loss
    €1,700
                   300                                          Building technology: "Performance
    billion                   Siemens-relevant                  Contracting" – energy savings of up to
                               market: about €300                40% finance investments in energy-
                               billion                           efficient building technology
                                                                Security: complete solutions
 World population in                   Cities account for
 billions                               80% of                  Mobility: full spectrum of mobility systems
                    9,3                                          (Complete Mobility)
       6,9                              greenhouse gas
                in Mrd.                 emissions               Water: largest provider of products for
       50% Cities 70%
                Euro                                             every stage of water treatment
                                 By 2050, about
                                  70% of the world              Healthcare: world leader in medical
                                        300
                        2050      population will live           imaging, efficient processes in hospitals
       2010
                             1700in cities                       lower costs
* Calculations based on OECD data in „Infrastructure 2030“
                                                                          Copyright © Siemens AG 2012. All rights reserved.
  Page 13                 August 2012                                                          Corporate Communications
Innovations keep us strong –
Milestones across the centuries




                                  Copyright © Siemens AG 2012. All rights reserved.
Page 14   August 2012                                  Corporate Communications
Sectors and Divisions as of October 1, 2011


Energy                              Healthcare                             Industry                                Infrastructure
                                                                                                                   & Cities

Divisions                            Divisions                               Divisions                              Divisions
  Fossil Power                        Imaging &                              Industry                              Rail Systems
   Generation                           Therapy Systems                         Automation                            Mobility and
  Wind Power                          Clinical Products                      Drive                                  Logistics
  Solar & Hydro                       Diagnostics                             Technologies                          Low and Medium
                                                                                                                       Voltage
  Oil & Gas                           Customer                               Customer
                                                                                                                      Smart Grid
  Energy Service                       Solutions                               Services
                                                                                                                      Building
  Power                                                                                                               Technologies
   Transmission                                                                                                       OSRAM 1)




1) In fiscal 2011, Siemens announced its intention to publicly list OSRAM and, as an anchor shareholder, to hold a minority stake in OSRAM AG
   over the long term                                                                           Copyright © Siemens AG 2012. All rights reserved.
Page 15                August 2012                                                                                   Corporate Communications
Committed to profit and growth


Revenue by Sector                                                       Revenue by Region
Healthcare                              Sonstige                                                                       Germany
                                                                            Asia, Australia
€12.5 billion
                                                                                                        18%      15%
                                                                                                                15%
                   17%                                                                                 20%
                                                                                                       21%
                   16%
                             43%
                               45%      Industry
                  37%                   €32.9 billion                                                  33%
                                                                                                      26%        33%
                                                                                                                 40%
Energy              33%                                                                                                     Europe, CIS,
€27.6 billion                                                                       America                                 Africa, Middle East
                                        Total revenue of Sectors and
                                                                                                                            (excl. Germany)
                                        Cross-Sector Businesses         Based on cluster location



Revenue and employees                                                   Key figures
100,000                                                           500    Continuing operations
          Employees in thousands                                                                                       FY2010             FY2011
 80,000                                                           400    (in millions of euros)
 60,000                                                           300    Revenue                                        74,055             85,582
 40,000                                                           200    New orders                                     68,978             73,515
 20,000                                                           100    Income                                           5,974             9,242
                             Revenue in millions of euros                Free cash flow                                   7,043             5,885
 FY   1986      1990        1995      2000                   2011        Employees                                     336,000           360,000

As of September 30, 2011                                                                            Copyright © Siemens AG 2012. All rights reserved.
Page 16                August 2012                                                                                       Corporate Communications
Contents




Siemens at a glance: Key figures and strategy                                    2 – 16

Innovation strategy and tools                                                  17 – 37

Input: R&D expenditure                                                         38 – 43

Output: R&D results, patents                                                   44 – 48

Examples of innovation: Sectors                                                49 – 93



                                            Copyright © Siemens AG 2012. All rights reserved.
Page 17    August 2012                                           Corporate Communications
Research and innovation complement each other


      Research is transforming
                                      Consequences:
       money into knowledge

                                        Research is a necessary
                                         though not sufficient
                                         precondition for
                                         innovation (Innovation is the
                                        invention plus market success)

                                        Economic value is only
                                         created by successful
                                         innovations

                                        Business strategy drives
      Innovation is transforming         R&D strategy
        knowledge into money
                                          Copyright © Siemens AG 2012. All rights reserved.
Page 18      August 2012                                       Corporate Communications
The strategy for innovation:
Set trends and define markets


 Maturity
                                     Fast follower
                                                                                  Basic technologies:
                                  “The early bird catches
                                                                                   Basic competence
                                     the worm, but the                               for today’s business
                                  second mouse gets the
                                          cheese”

                                                            Key technologies:
                                                             Determine today’s
                                                               competitiveness

          First mover
    “The early bird catches                    Pace-setting technologies:
          the worm”
                                                Determine tomorrow’s
                                                  competitiveness
                                                                                              Pioneer
                                                                                    “If you're ahead of the bird,
                                                                                    but behind the first mouse,
          New technologies:                                                                you get both –
           Discontinuity                                                                  the worms and
           New rules of the game                                                            the cheese”
                                                                                                                          Time

                                                                                   Copyright © Siemens AG 2012. All rights reserved.
Page 19             August 2012                                                                         Corporate Communications
Consistent strategy: Our innovation strategy is
to be a pioneer in all our businesses



                                                Be a pioneer in all our businesses
             Innovation Strategy                 to secure the most competitive edge




          Consistent with respect to:
                                                Focus on trendsetting technology
                                                 portfolios per business and achieve
                                   R&D           leading position
Technology             Patent
                                 resource
  strategy            strategy                  Increase patents in trendsetting
                                 strategy
                                                 technologies
                                                Effective R&D spending
                                   People /
 Standards
                    Processes      Skills /     Full leverage of our capabilities
  strategy
                                   Culture       and assets to tap further potential


                                                        Copyright © Siemens AG 2012. All rights reserved.
Page 20          August 2012                                                 Corporate Communications
Pioneer 1847: Pointer telegraph

                         Facts & benefits

       Construction of a reliable pointer telegraph by
        electrically synchronizing the transmitter and
        receiver
       Vastly superior to previous equipment because it no
        longer works like a clock mechanism
       Transmission of messages by pressing a rotating
        needle on the transmitter to stop it on the letter to be
        transmitted
       Range of about 50 kilometers
       Use of electric batteries for the power supply
       Apparatus made of cigar boxes, tin plate, pieces of
        iron and insulated copper wire




    The pointer telegraph revolutionizes modern communications by providing
    reliable message transmission over long distances

                                                                   Copyright © Siemens AG 2012. All rights reserved.
Source: Siemens Corporate Archive
Page 21              August 2012                                                        Corporate Communications
Pioneer 2015: Smart grid

                            Facts & Benefits

       Smart grid is an integrated bidirectional transmission
        system for the delivery of electricity using digital
        technologies
       The system optimizes efficiency, while balancing
        electricity prices and fluctuations caused by an increased
        feed-in of renewable energy sources
       Siemens’ strength lies in the combination of its world
        leading position in the fields of energy automation,
        equipment manufacturing, offshore generation, HVDC
        transmission etc.
       Potential risks:
          -  Market volume relatively small today
          -  Competition intensifies as new competitors move into
             the market



    Involving the entire electricity production and distribution chain, Siemens is the
    only company having a comprehensive portfolio to master the smart grid
    challenge
                                                                     Copyright © Siemens AG 2012. All rights reserved.
Source: Siemens Corporate Strategies
Page 22              August 2012                                                          Corporate Communications
Siemens considers the characteristics of all types
of innovations


                                                                                           New or substantially
                       New
                                                                                            changed business
                                                                                            model
                                                                                           Business to be
                                                                Radical
                        Business Model          Disruptive                                  conducted differently
The business model                                             Disruptive
 describes how an                                                                          Implying huge
 organization works                                                                         organizational
  in terms of value                                                                         challenges
  creation, delivery                                                                            Future
     and capture                                                                                  Business

                                            Incremental                                    Substantial change in
                                                                 Radical                    technology, business
                                           (current R&D)
                                                                                            model unchanged
                                               Current
                     Un-                         Business                                  High level of
                 changed                                                                    technical risk
                                         Low                                High
                                                  Technological change


                                                                            Copyright © Siemens AG 2012. All rights reserved.
 Page 23         August 2012                                                                     Corporate Communications
Siemens answers the toughest innovation
 challenges


                                                                    Innovation examples
                                                                         Increased digitalization of
                                                                         factory planning:
   New
                            3                     1             1        Siemens buys UGS to enable
                                                                         integrated management of whole
                                               Radical
     Business Model




                        Disruptive
                                              Disruptive                 product lifecycle (digital factory)

                                                                         New materials (e.g. Ceramics
                                                                         with enhanced properties):
                                                                2
                        Incremental
                                                  2                      New heat shield for turbines
                       (current R&D)           Radical                   create competitive advantages

    Un-
changed                                                                  Energy savings
                      Low       Technological            High            Performance contracting:
                                   change                       3        Siemens sells reduction of energy
                                                                         consumption and is paid in % of
                                                                         realized reductions


                                                                         Copyright © Siemens AG 2012. All rights reserved.
 Page 24                        August 2012                                                   Corporate Communications
Siemens Corporate Innovation Process (CIP)
 promotes growth through innovation


                Goals                            Corporate Innovation Process and Pipeline

  Key objectives of the CIP are                                                            Capital allocation decision
   -  to ensure a timely identification of            Preselection        Prioritization       by Managing Board
      disruptive commercialization
                                                                                          Discussion
      challenges,                            Identification
                                                                   Elaboration
                                                                                             on Corp.
                                                                         of                                        Implemen-
   -  to realize their strong potential             of
                                                                     Corporate
                                                                                            Innovation
                                                                                                                     tation
                                                Corporate                                 Opportunities
      business impact,                       Innovation Fields
                                                                     Innovation
                                                                                         with CEO/CFO/              Follow-up
                                                                    Opportunities
  -  to have a stringent and holistic                                                          CTO

     capital allocation decision,
                                              Innovation         Business Plan      Defined strategy,        Follow up with
  -  to set-up clear operational                 Fields                             owner and budget           go/no go
     ownership and a continuous                                                                                 decision
     process
   -  to ensure top management
      attention                                                  Corporate Innovation Pipeline

  CIP will push organic growth in
   support of One Siemens growth
   targets


                                                                                    Copyright © Siemens AG 2012. All rights reserved.
 Page 25            August 2012                                                                          Corporate Communications
We will tap further upside potential on all levels
of technology synergies …


                                            Infrastructure   Leveraging the technological
Industry        Energy         Healthcare
                                               & Cities         synergies at all levels



      Common technology                           Use of common technologies, shared R&D-
                                                1 projects, platform projects, common use of
         and platform                             IPRs, innovation value chains


                                                  Best-practice sharing between Divisions,
                                                  Corporate Departments and Regional
      Best-practice sharing                     2
                                                  Companies as with Software Initiative (SWI),
                                                  Project Management


                                                  Multiple impact of Corporate Technology,
                                                  Lighthouse projects, technologies, technology
          Corporate Technology                  3
                                                  consulting, innovation management & process
                                                  consulting, patents, standardization
                                                                   Copyright © Siemens AG 2012. All rights reserved.
Page 26          August 2012                                                            Corporate Communications
Networks are the breeding grounds for
innovation (“Open innovation”)



                                Research
                                Institutes           Key
             Universities                         Customers



            Other
          Industries                                  Competitors




          Governmental                          Start-up /
            partners                              VCs
                            ''Think Tanks''


                                              Copyright © Siemens AG 2012. All rights reserved.
Page 27      August 2012                                           Corporate Communications
Innovating with partners –
Closed’ and ‘open’ processes complement one another


          “The lab is our                                                                        “The world is
             world.“                                                                               our lab.“


          We must be a leader in key technologies …         … and be capable of integrating innovation partners.


          We generate the best ideas in key technologies
                                                                …and make use of all internal and external ideas.
                        and competences...



          We protect our competitive advantage, for            …while also managing the risks – which enables
               example, through key patents…                         us to be open for knowledge transfer.



            World-class R&D teams in key technology            …combined with external R&D resources, create
                            fields…                                           tremendous value.



         Our employees are on equal terms with the most        …allowing them to exchange ideas with the most
            innovative suppliers, customers, partners…            talented people at the company and beyond.




                                                                            Copyright © Siemens AG 2012. All rights reserved.
Page 28                August 2012                                                               Corporate Communications
Siemens strategy: Strengthen competitive position
in mid-range and low-end markets (top+Smart)


                               Developed countries         Emerging countries
                               e.g. GER, USA, JPN                    e.g. CHN, IND
          High-end             High-End                                   High-End
          products
                                                Leverage
  Current & future                           global network
                                              of innovation
 focus of Siemens


                               Mid-Range,                             Mid-Range,
    SMART                      Low-End                                  Low-End
Low-End-Portfolio
                                               Low-cost
                                             portfolio and
      Additional
                                              localization
     potential for
       Siemens

                                             Copyright © Siemens AG 2012. All rights reserved.
Page 29         August 2012                                       Corporate Communications
The product requirements of emerging markets
are different to those of the developed world
                                                     Siemens solution:
                                                      SMART value product
  Product requirements
                                                    development in the Region
  Products must be robust, to work in a tough
   environment e.g. temperature, dust, humidity,
   voltage / frequency fluctuations, low-skilled
                                                     S imple
   operators
  With just the basic features                      M aintenance-friendly
  Price in line with buying power of consumers      A ffordable
  Must be of high quality & comparable with         R eliable & robust
   global standards
                                                     T imely to market
  Must also be repairable
  And suitable for rural distribution conditions


          SMART value products are driven by innovation, quality and costs
                                                      Copyright © Siemens AG 2012. All rights reserved.
Page 30          August 2012                                               Corporate Communications
SMART Off-grid lighting & energy solution by


                                                 1.6 billion people worldwide
                                                      without electricity
                                              The vision:
                                              To set up a sustainable and financeable
                                              energy and lighting supply system for
                                              households in regions without power grids
Off-grid project in Kenya
''Umeme Kwa Wote – Energy For All''           The idea of ''Energy Hubs'':
                                                Off-grid via photo-voltaic systems
                  Water purification           OSRAM-luminaire with external battery
                   unit: Up to 3,000 l           ('‘O-Lamp Basic'‘) or OSRAM-luminaire
                   per day                       with integrated battery (O-Lamp ''2 in 1'':
                                                 CFLi plus LED plus battery)
                  Water filtering with
                   OSRAM Puritec                Services: Charging of batteries, direct
                   UVC-lamps                     mobile phone charging and loading of
                                                 electronic devices, water purification


 The 1st holistic lighting and energy concept from a company for developing and
                                 emerging countries
                                                         Copyright © Siemens AG 2012. All rights reserved.
Page 31      August 2012                                                      Corporate Communications
Multix Select DR:
Cost-effective x-ray system




 Multix Select DR offers a cost-effective entry point
into digital radiography:
       Suitable for virtually all clinical radiography
        applications
       Easy to use
       Attractive price-performance ratio
       Priced at around one third below Siemens'
        comparable predecessor products

 Equally attractive to small and medium-sized
hospitals in emerging countries as well as to small
hospitals and physicians' clinics in industrialized
countries.



                                                          Copyright © Siemens AG 2012. All rights reserved.
Page 32      August 2012                                                       Corporate Communications
Strategic visioning process –
Pictures of the Future



     Today‘s                                                                    Influence factors
     business                   'Picture of the Future’                             and trends

                                                                                  Society

                                                                                  Politics

                                                                                  Economy
                   Extrapolation                          Retropolation
                   (Roadmaps)                               (Scenarios)           Environment

                                                                                  Technology

                                                                                  Customers

                                                                                  Competitors

                                                                                  Suppliers



    Today              Short-term        Medium-term         Long-term
                                                           Copyright © Siemens AG 2012. All rights reserved.
Page 33         August 2012                                                     Corporate Communications
Benchmarking: Innovation radar highlights
strengths and weaknesses




                                 Budget   1
                                                  Strategy
                                          2                                The innovation radar
                                                                           determines, compared with
                                                                           competitors, how well developed
                                          3                                the skills of the company are for
                                                                           successfully implementing the
      Technology                          4                                innovation strategy. The radar is
                                                                           the basis for defining measures
                                          5                                for improvement.




                                                            Innovation
                                                          core processes
 Qualification and
      ability


                 Corporate culture            Patents and standards

          Evaluation of own strength
          Importance for innovation
                                                             Copyright © Siemens AG 2012. All rights reserved.
Page 34                August 2012                                                Corporate Communications
Any innovation process begins and ends
with the customer



                                       Implementation          Implementation
                     Invention
                                        in the company          in the market
              Generating ideas       Business plan (draft)   Marketing
                Customer benefits     Product specification  Market segmentation
                Creativity            Business strategy      Timing
                 workshops             Business data          Alliances/cooperation
              Selecting ideas        Top management           Key customers
                Value creation      support
  Anforderu     Competition         Financing               Sales                             Lösungen
  ngen des      Competence          Project management      After-sales service                für den
   Kunden                            Production/logistics                                       Kunden
              IP generation          Integration (testing)

                                     Controlling




                                                                  Copyright © Siemens AG 2012. All rights reserved.
Page 35       August 2012                                                              Corporate Communications
Culture of Innovation:
The right climate for innovators and inventors



            Siemens Corporate Innovation Process (CIP)
            top+ innovation award

            “Inventor of the year” award

            Top innovators

            3i suggestion program and award

            Innovation benchmarking

            Community of Practice Innovation Management (CoP InnoM)

            Best-practice sharing

            Working Group Innovation (WG-I)

                                                    Copyright © Siemens AG 2012. All rights reserved.
Page 36        August 2012                                               Corporate Communications
Building a pool of young R&D employees is the
key to our innovative strength


  Engineers and scientists are in short     The majority of jobs at Siemens are geared
                                                   to engineers and scientists.
   supply – worldwide.
  Not only university graduates but also
   experienced professionals are scarce.     Natural sciences, indus-                                   Other 2%
                                             trial engineering 3%

                                                                                           Electrical engineering/
                                             Electrical engineering/
Contact to Siemens early on helps ensure     IT 4%
                                                                                            Mechanical engineer-
                                                                                                         ing 30%

a steady supply of young engineers.
                                             Economic                        Ca.
                                             sciences 6%
                                                                             2900
                                             Business adminis-
                                                                                                  Other fields of
  Systematic cooperation with the world’s   tration 9%
                                                                                                engineering 18%

   leading universities
  Interesting programs to foster student    IT 10%                                       Mechanical engineering
                                                                                                            15%
   trainees and interns
  YOLANTE – A special program to
   nurture women engineers
                                                                    Number of job openings in Germany for
  Work-study programs, also in                               employees with a university degree, by area of
                                                                               specialization (as of 10/2011)
   engineering professions
                                                                 Copyright © Siemens AG 2012. All rights reserved.
Page 37       August 2012                                                             Corporate Communications
Contents




Siemens at a glance: Key figures and strategy                                    2 – 16

Innovation strategy and tools                                                  17 – 37

Input: R&D expenditure                                                         38 – 43

Output: R&D results, patents                                                   44 – 48

Examples of innovation: Sectors                                                49 – 93



                                            Copyright © Siemens AG 2012. All rights reserved.
Page 38    August 2012                                           Corporate Communications
The Top 10 companies of electrical and electronics industry 2010 1)


       Sales by big companies of the electrical industry 2011, in bn. EUR 1)
              1                GE 2)                                                          70.82)                   107.7

              2       Samsung3)                                                                                    102.6

              3                  HP                                                                       91.0

              4            Hitachi                                                                   83.3

              5                 IBM                                                            76.1

              6       Panasonic                                                               73.9

              7         Siemens                                                               73.5

              8               Sony                                                   60.9

              9           Toshiba                                                55.1

             10         Microsoft                                             50.8

1) Fiscal year: Oct. 1, 2010 – Sept. 30, 2011
2) 70.8 bn EUR revenue if you exclude GE Capital Services and National Broadcasting Company
3) Estimated
Source: Siemens AG, CD ST SP PP                                                           Copyright © Siemens AG 2012. All rights reserved.
Page 39               August 2012                                                                              Corporate Communications
Siemens conducts R&D at
some 160 locations worldwide


                                             Some of the major R&D locations
                                                                            Erlangen
                                                                           Nuremberg      Asia/Australia                                  Germany
                                                                  Finspång Forchheim      12%                                                 42%
                                                                            Amberg
                                                                Berlin
                                                                             Zilina
                                                         Nordborg                                                                    Europe, Near
                                                                           St. Petersburg                                              and Middle
                                                     Brunswick                            Americas                                    East, C.I.S.
                             Buffalo Grove                                                25%                                                21%
          Hoffmann Estates                          Mülheim               Bratislava
                                Tarrytown      Lincoln                       Moscow
    Minnetonka                  Flanders                                                      27,800 R&D Employees (FY 2011)*
                                            Karlsruhe                  Budapest
 Issaquah                           Norwood                                                                      Beijing
                                                                        Brasov
                                    Princeton Zug                                                                  Tokyo
   Berkeley                                                             Beit Shemesh
                                    Newark
Mountain View                   Malvern
                             Knoxville                                                                         Shanghai
      Los Angeles                        Grenoble
                                                                          Gurgaon
          Guadalajara     Arlington                                                                         Suzhou
                      Houston               Munich                        Thane                      Shenzhen
                                                   Linz
                                                          Vienna          Pune
                                                                          Bangalore Kolkata     Nanjing
                                               Jundiaí                        Chennai                                   South Windsor
                                             São Paulo                                 Singapore                             Macquarie Park




                                                                                                           *Total number: Source: Siemens Annual Report 2011
                                                                                                           Distribution: Status September 30, 2011
                                                                                           Copyright © Siemens AG 2012. All rights reserved.
Page 40               August 2012                                                                                Corporate Communications
Partnerships with leading research facilities



                                                                                           Moscow
                                              Princeton
                 Berkeley                                                                                          Beijing
                                                                                                                                    Tokyo
                                                                                                                               Shanghai

                                                                                                         Bangalore        Singapore
Siemens‘ strategic partner program with top
universities worldwide, the Center of
Knowledge Interchange (CKI):

USA
  MIT, Cambridge, Massachusetts
  UC Berkeley, California                          A selection of other major cooperation partners:
Europe
 RWTH Aachen University                             FAU Erlangen                                                              Locations of corporate
                                                     Fraunhofer Gesellschaft                                                   facilities
 Technical University Berlin
                                                     Technical University Darmstadt
 Technical University Munich                        Technical University Dresden                                              Cooperation network
 Technical university of Denmark,                   Karlsruhe Institute of Technology
    Copenhagen                                       Eidgenössische Technische Hochschule Zurich                Roughly 1,000 new research partnerships
China                                                Johannes Kepler University Linz                            are started every year. The majority are
 Tongji University, Shanghai                        Johns Hopkins University                                   conducted by Corporate Technology, with
 Tsinghua University, Beijing                       University of Oxford                                       all others initiated directly by various
                                                     Moscow State University
                                                                                                                 Siemens business areas.
                                                     Georgia Institute of Technology
                                                     University of Tokyo



                                                                                                       Copyright © Siemens AG 2012. All rights reserved.
Page 41               August 2012                                                                                            Corporate Communications
“The world is our lab” – Global partnerships with
leading universities, customers and suppliers


          Worldwide cooperation network                               Example: Gas turbine development
                                                                     Overall plant efficiency
                                                                                                                   Competences
                                                                                                 Vision
                                                                                                                  Aerodynamics
                                                                                                                Dynamic integrity
                                                                                                                     Materials /
                                                                                                                       coatings
                                                          Over 60%                                                  Combustion
                                                                                                                      Thermal
                                                                                                                      conduction
                                                                                                                   Probabilistic
                                                                                                                         design
                                                                                                                 Diagnostics and
                                                                         Past          2010         Future              sensors

   Over 1,000 partner universities in 50 countries          Only by closely integrating the R&D network was
   Strategic partnerships with top universities in the       it possible to set a new world record for power
    U.S., Europe and China                                    plant efficiency.
   Exchanges of experts: some 200 teaching                  Some 50 leading universities worldwide are
    appointments, fellowships and honorary                    contributing their core competences (e.g.,
    professorships                                            Tsinghua University in Beijing).
   In 2010, Siemens hired more than 11,000                  Preferred and licensed suppliers for specific
    engineering graduates.                                    strategic components




                                                                                       Copyright © Siemens AG 2012. All rights reserved.
Page 42           August 2012                                                                                Corporate Communications
800 million euros of venture capital:
Strengthening the power to innovate


       Siemens Technology                          Technology-to-Business                        Siemens Venture Capital 1)
         Accelerator (STA)                              Center (TTB)                             Munich, USA, Israel, China,
              Munich                                  Berkeley, Shanghai                                   India

             Seed phase                        Start-up                 Market entry/                      Exit
           (ideas, patents)                     phase                    expansion                  (floating/selling)

                                                Siemens Venture Capital (SVC)                                 M&A
             Siemens Technology Accelerator (STA)
          Siemens Technology-to-Business Center (TTB)

                                                    Tasks and objectives
    Driving innovative ideas/technologies for new markets to strengthen the company’s power to innovate
     with an adequate return
    Generating new business by turning innovative ideas to practical account:
       Spin-ins and spin-outs:
        embedded in existing Siemens structures or in the form of a start-up foundation (STA and TTB)
       Direct participation in external start-up companies and VC funds (SVC)
    Support and growth through financing and coaching
    Coupling technology orientation with business orientation
    Establishing a new culture of innovation and entrepreneurship
1) Siemens Venture Capital has up to now invested in over 150 technology companies and 40 venture capital funds.
                                                                                             Copyright © Siemens AG 2012. All rights reserved.
Page 43               August 2012                                                                                  Corporate Communications
Contents




Siemens at a glance: Key figures and strategy                                    2 – 16

Innovation strategy and tools                                                  17 – 37

Input: R&D expenditure                                                         38 – 43

Output: R&D results, patents                                                   44 – 48

Examples of innovation: Sectors                                                49 – 93



                                            Copyright © Siemens AG 2012. All rights reserved.
Page 44    August 2012                                           Corporate Communications
Patent ranking:
Siemens is in 3rd (GER), 1st (EP) and 10th place (US)



                German Patent                                European                                    US Patent &
                and Trademark Office                         Patent Office                               Trademark Office

        Bosch                                   1 Siemens                                1 IBM
      1 Bosch
      2 Daimler
        Daimler                                2 Philips                                 2 Samsung
      3 Siemens                                3 Samsung
                                                 BASF                                    3 Canon
      4 Schäffler
        GM                                     4 BASF                                    4 Hitachi
                                Siemens
      5 GM                                       Bosch
                                               5 LG                                      5   Panasonic
      6 BSH                                      LG
                                               6 Qualcomm                                6   Toshiba
      7 VW                                     7 GE                                      7   Microsoft
        BSH
      8 ZF Friedrichshafen                     8 Bosch                                   8   Sony
      9 Audi                                    9 Ericsson                               9   Fujitsu
     10 BMW                                    10 Mitsubishi                            10   Siemens
     …                                         11 Sony                                   11 GE
     …                                         12 Panasonic                              12 Seiko

     13 GE
        GE                                     13 Bayer                                  13 LG Electronics

          0   500   1000 1500 2000 2500 3000     0    1000     2000   3000   4000            0    1000   2000    3000   4000

      (Source: DPMA,                            (Source: EPA,,                             (Source: IPO,
      Patent applications, Status: 2011)        Patent applications, Status: 2011)         Patents Granted, Stand: 2011)


                                                                                     Copyright © Siemens AG 2012. All rights reserved.
Page 45                 August 2012                                                                       Corporate Communications
Siemens Patent key figures, by Sectors –
 FY 2011*)


 Invention disclosures                      First patent filings                       Patents granted

               Healthcare                               Healthcare                              Healthcare
Industry                               Industry                                Industry

               19%          Energy                   22%           Energy                        23%              Energy
   24%                                     24%
                                                                                   28%
             8.6001) 23%                          4.3002) 21%                                53.300 18%
       16%                                  15%                                                         12%
              16%                                      17%                                 16%
 I&C                                                                            I&C                       Cross
                                         I&C
                        3%                                    1%                                          Sector
              CT                                   CT                                                 2% & Others
                    Cross Sector                          Cross Sector
        23%           & Others                              & Others                                  CT


 1)    39 Inventions per day (assuming 220 working days) 2) 20 applications per day (assuming 220 working days)
 *) Status: September 30, 2011
                                                                               Copyright © Siemens AG 2012. All rights reserved.
 Page 46             August 2012                                                                    Corporate Communications
Patent management has a long Tradition at
  Siemens


             Development of invention disclosures and patent registrations

11,000
10,000                       “I believe that one of the main reasons why
 9,000                       our factories are flourishing is the fact that our
 8,000                       products are largely based on our own
 7,000                       inventions.”
 6,000                       Werner von Siemens
 5,000
 4,000
 3,000
 2,000
 1,000
    0
     1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998                  2000 2002 2004 2006 2008 2010


                                                                                             without         without SV
                                                                                            Infineon        without Com


         Invention disclosures        Invention disclosures (GER)      First filings                 First filings (GER)

                                                                                   Copyright © Siemens AG 2012. All rights reserved.
   Page 47              August 2012                                                                     Corporate Communications
Siemens in comparison


                    First patent publications of selected competitors (conglomerates)

8000
                                                                                                     IBM zum Vergleich
                                      Start of
7000        Start of patent         IP+ Initiative
             initiatives at                                                                          Siemens
6000        GE and Philips
                                                                                                     Toshiba
5000
                                                                                                     GE
4000
                                                                                                     Hitachi
3000
                                                                                                     Philips
2000
                                                                                                     Mitsubishi Electric
1000
                                                                                                     Honeywell
  0
                                                                                                   (Status: September 30, 2011 )
       1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011


              Siemens IP+ Initiative: Strategic focus for patent management

                                                                                  Copyright © Siemens AG 2012. All rights reserved.
  Page 48             August 2012                                                                      Corporate Communications

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Siemens drives innovation in energy, healthcare, infrastructure and more

  • 1. Innovation@Siemens 2012 Copyright © Siemens AG 2012. All rights reserved. Page 1 August 2012 Corporate Communications
  • 2. Contents Siemens at a glance: Key figures and strategy 2 – 16 Innovation strategy and tools 17 – 37 Input: R&D expenditure 38 – 43 Output: R&D results, patents 44 – 48 Examples of innovation: Sectors 49 – 93 Copyright © Siemens AG 2012. All rights reserved. Page 2 August 2012 Corporate Communications
  • 3. Our vision and our values Siemens – the pioneer in Our values Responsible Committed to ethical and Energy efficiency responsible actions Excellent Industrial productivity Achieving high performance and excellent results Affordable and personalized healthcare Innovative Being innovative to create Intelligent infra- sustainable value structure solutions Copyright © Siemens AG 2012. All rights reserved. Page 3 August 2012 Corporate Communications
  • 4. Innovation is our lifeblood Key R&D figures Ranking, recent highlights   € R&D spending: € 3.925 billion in   Our patent position in fiscal 2011: fiscal 2011, or 5.3% of revenue  Germany: No. 3   27,800 R&D employees worldwide  Europe: No. 1   Roughly 17,000 software engineers  USA: No. 9   160 R&D locations in roughly   Most recent innovations: 30 countries around the world  Blood test to assess liver fibrosis:   8,600 inventions in fiscal 2011 Assessment of the severity of fibrosis –   53,300 patents granted reliable and minimally invasive R&D spending in percent of revenue  Gearless 6-megawatt wind turbine: 5.3% supplies up to 6,000 households with 5.2% 5.1% clean energy and weighs no more than a 2.3-megawatt turbine with gears  TIA Portal software platform enables design of all automation processes 2009 2010 2011 from a single computer screen Copyright © Siemens AG 2012. All rights reserved. Page 4 August 2012 Corporate Communications
  • 5. Innovation-driven growth markets Dynamic growth of 'green' revenue Siemens Environmental Portfolio Revenue from Environmental Portfolio   The Siemens Environmental Portfolio (in € billions) comprises products and solutions that 40.0 contribute directly to environmental 27.4 29.9 protection and climate change mitigation   At €29.9 billion, revenue from our Environmental Portfolio represents over 40% of total revenue 2010 2) 2011 2014 (Ziel)   Our revenue target for the Environmental Portfolio is €40 billion by fiscal 2014 CO2 abatement at customers   In fiscal 2011, the products and solutions (in millions of tons) of our Environmental Portfolio helped 317 267 customers save 317 million tons1) …roughly equal to of CO2… 1% of global CO2 … that's roughly equal to 1% of emissions in 2010 global energy-related CO2 emissions in 2010 – or almost 40% of Germany’s. 2010 2011 1) Including OSRAM; 2) Figure for FY 2010 excludes OSRAM Copyright © Siemens AG 2012. All rights reserved. but includes newly qualified portfolio Page 5 August 2012 Corporate Communications
  • 6. Innovation-driven growth markets Technologies in our Environmental Portfolio Renewables Energy efficiency Technologies for renewable Products and solutions with exceptional energies such as energy efficiency such as   Wind power Combined-cycle power plants   Grid access for wind power   Steam turbines for solar thermal power plants Industrial drive systems High Voltage Direct Current (HVDC) power transmission Environmental technology Environmental Traffic management solutions technologies such as   Water technologies Efficient lighting   Air pollution control Energy performance contracting Copyright © Siemens AG 2012. All rights reserved. Page 6 August 2012 Corporate Communications
  • 7. Innovation-driven growth markets Siemens drives technologies of the future Desertec Industrial Initiative Smart Grid Solar power The smart grids for Africa and Europe of the future   Siemens as technology driver   Flexible grids that enable   Goal: meet 17% of Europe's decentralized feed-in and better demand for electricity with capacity utilization solar and wind by 2050   Smart grids have potential to abate more than 1 billion tons of CO2 by 2020 Electromobility SMART products Shaping the future Understanding requirements of transportation in emerging countries   Siemens offers comprehensive   Customized portfolio for solutions from (charging medium price segment infrastructure to drives)   Cost-effective, high-quality   Integration of electric cars in products for the growth power grid: batteries used to markets of the future store power Copyright © Siemens AG 2012. All rights reserved. Page 7 August 2012 Corporate Communications
  • 8. One Siemens Our framework for sustainable value creation One Siemens The integrated technology company Financial target system Revenue growth Capital efficiency Capital Structure   Grow faster than main Return on Capital Dividend payout ratio Siemens competitors Employed (ROCE)   M&A hurdle rates Sectors Top margins of respective markets throughout business cycles 1) Continuous improvement relative to market / competitors 1) EBITDA Copyright © Siemens AG 2012. All rights reserved. Page 8 August 2012 Corporate Communications
  • 9. Our innovations spark interest Copyright © Siemens AG 2012. All rights reserved. Page 9 August 2012 Corporate Communications
  • 10. A pioneer of our time – yesterday, today and tomorrow From the first direct transatlantic telegraph cable – to the floating wind turbine Vom ersten direkten Transatlantikkabel– to the From the Electric Victoria – zu freischwimmenden Windanlagen Greenster Vom ersten direkten Transatlantikkabel – zu body From the first views inside the freischwimmenden body scans in less than one – to 3D Windanlagen second Copyright © Siemens AG 2012. All rights reserved. Page 10 August 2012 Corporate Communications
  • 11. Four megatrends are shaping our future Urbanization Demographic change  2009: more people were living in  Life expectancy increased from cities than in the countryside 48 (1950) to 69 (2012)  Today: 320 million people live in  World population grown from 7 megacities with over 10 million billion (2011) to 9.3 billion (2050)  2050: 70% of the global popula-  Population of the least devel- tion will be living in cities oped countries will double by  Major conurbations: account for 2050, to 1.7 billion. a disproportionately high share  Number of seniors (65 and over) of economic performance will triple by 2050, to1.5 billion Climate change Globalization  Average temperature of the  1990-2009: worldwide volume earth’s surface has risen of trade doubled 0.76°C since the 19th century  Eightfold increase in number of  2001-2010: the warmest multinational companies over decade on record the past four decades  Today: highest concentration of  2030: 2/3 of global economic CO2 in the atmosphere during output from threshold countries the past 350,000 years  Raw materials: 20% price increase per year (2000-2010) Copyright © Siemens AG 2012. All rights reserved. Page 11 August 2012 Corporate Communications
  • 12. As a pioneer in innovation-driven growth markets, we‘re mastering these challenges Competition with the IT industry Siemens – a pioneer in… Strategic directions Market and customer …intelligent …energy environment Focus on innovation- infrastructure efficiency I driven growth markets solutions Global megatrends   Demographic change Get closer to our   Urbanization II customers   Climate change   Globalization Use the power of III Siemens Macroeconomic situation …industrial …affordable and productivity personalized Competitors from the healthcare systems threshold countries Copyright © Siemens AG 2012. All rights reserved. Page 12 August 2012 Corporate Communications
  • 13. Megatrend challenges – Siemens' answers for an urbanizing world Cities are centers of growth Siemens has the answers   Infrastructure spending   Energy: leading HVDC technology amounts to €2 trillion* transmits power from remote energy worldwide / year sources to cities at low loss €1,700 300   Building technology: "Performance billion   Siemens-relevant Contracting" – energy savings of up to market: about €300 40% finance investments in energy- billion efficient building technology   Security: complete solutions World population in   Cities account for billions 80% of   Mobility: full spectrum of mobility systems 9,3 (Complete Mobility) 6,9 greenhouse gas in Mrd. emissions   Water: largest provider of products for 50% Cities 70% Euro every stage of water treatment   By 2050, about 70% of the world   Healthcare: world leader in medical 300 2050 population will live imaging, efficient processes in hospitals 2010 1700in cities lower costs * Calculations based on OECD data in „Infrastructure 2030“ Copyright © Siemens AG 2012. All rights reserved. Page 13 August 2012 Corporate Communications
  • 14. Innovations keep us strong – Milestones across the centuries Copyright © Siemens AG 2012. All rights reserved. Page 14 August 2012 Corporate Communications
  • 15. Sectors and Divisions as of October 1, 2011 Energy Healthcare Industry Infrastructure & Cities Divisions Divisions Divisions Divisions   Fossil Power   Imaging &   Industry   Rail Systems Generation Therapy Systems Automation   Mobility and   Wind Power   Clinical Products   Drive Logistics   Solar & Hydro   Diagnostics Technologies   Low and Medium Voltage   Oil & Gas   Customer   Customer   Smart Grid   Energy Service Solutions Services   Building   Power Technologies Transmission   OSRAM 1) 1) In fiscal 2011, Siemens announced its intention to publicly list OSRAM and, as an anchor shareholder, to hold a minority stake in OSRAM AG over the long term Copyright © Siemens AG 2012. All rights reserved. Page 15 August 2012 Corporate Communications
  • 16. Committed to profit and growth Revenue by Sector Revenue by Region Healthcare Sonstige Germany Asia, Australia €12.5 billion 18% 15% 15% 17% 20% 21% 16% 43% 45% Industry 37% €32.9 billion 33% 26% 33% 40% Energy 33% Europe, CIS, €27.6 billion America Africa, Middle East Total revenue of Sectors and (excl. Germany) Cross-Sector Businesses Based on cluster location Revenue and employees Key figures 100,000 500 Continuing operations Employees in thousands FY2010 FY2011 80,000 400 (in millions of euros) 60,000 300 Revenue 74,055 85,582 40,000 200 New orders 68,978 73,515 20,000 100 Income 5,974 9,242 Revenue in millions of euros Free cash flow 7,043 5,885 FY 1986 1990 1995 2000 2011 Employees 336,000 360,000 As of September 30, 2011 Copyright © Siemens AG 2012. All rights reserved. Page 16 August 2012 Corporate Communications
  • 17. Contents Siemens at a glance: Key figures and strategy 2 – 16 Innovation strategy and tools 17 – 37 Input: R&D expenditure 38 – 43 Output: R&D results, patents 44 – 48 Examples of innovation: Sectors 49 – 93 Copyright © Siemens AG 2012. All rights reserved. Page 17 August 2012 Corporate Communications
  • 18. Research and innovation complement each other Research is transforming Consequences: money into knowledge   Research is a necessary though not sufficient precondition for innovation (Innovation is the invention plus market success)   Economic value is only created by successful innovations   Business strategy drives Innovation is transforming R&D strategy knowledge into money Copyright © Siemens AG 2012. All rights reserved. Page 18 August 2012 Corporate Communications
  • 19. The strategy for innovation: Set trends and define markets Maturity Fast follower Basic technologies: “The early bird catches  Basic competence the worm, but the for today’s business second mouse gets the cheese” Key technologies:  Determine today’s competitiveness First mover “The early bird catches Pace-setting technologies: the worm”  Determine tomorrow’s competitiveness Pioneer “If you're ahead of the bird, but behind the first mouse, New technologies: you get both –  Discontinuity the worms and  New rules of the game the cheese” Time Copyright © Siemens AG 2012. All rights reserved. Page 19 August 2012 Corporate Communications
  • 20. Consistent strategy: Our innovation strategy is to be a pioneer in all our businesses   Be a pioneer in all our businesses Innovation Strategy to secure the most competitive edge Consistent with respect to:   Focus on trendsetting technology portfolios per business and achieve R&D leading position Technology Patent resource strategy strategy   Increase patents in trendsetting strategy technologies   Effective R&D spending People / Standards Processes Skills /   Full leverage of our capabilities strategy Culture and assets to tap further potential Copyright © Siemens AG 2012. All rights reserved. Page 20 August 2012 Corporate Communications
  • 21. Pioneer 1847: Pointer telegraph Facts & benefits   Construction of a reliable pointer telegraph by electrically synchronizing the transmitter and receiver   Vastly superior to previous equipment because it no longer works like a clock mechanism   Transmission of messages by pressing a rotating needle on the transmitter to stop it on the letter to be transmitted   Range of about 50 kilometers   Use of electric batteries for the power supply   Apparatus made of cigar boxes, tin plate, pieces of iron and insulated copper wire The pointer telegraph revolutionizes modern communications by providing reliable message transmission over long distances Copyright © Siemens AG 2012. All rights reserved. Source: Siemens Corporate Archive Page 21 August 2012 Corporate Communications
  • 22. Pioneer 2015: Smart grid Facts & Benefits   Smart grid is an integrated bidirectional transmission system for the delivery of electricity using digital technologies   The system optimizes efficiency, while balancing electricity prices and fluctuations caused by an increased feed-in of renewable energy sources   Siemens’ strength lies in the combination of its world leading position in the fields of energy automation, equipment manufacturing, offshore generation, HVDC transmission etc.   Potential risks: -  Market volume relatively small today -  Competition intensifies as new competitors move into the market Involving the entire electricity production and distribution chain, Siemens is the only company having a comprehensive portfolio to master the smart grid challenge Copyright © Siemens AG 2012. All rights reserved. Source: Siemens Corporate Strategies Page 22 August 2012 Corporate Communications
  • 23. Siemens considers the characteristics of all types of innovations   New or substantially New changed business model   Business to be Radical Business Model Disruptive conducted differently The business model Disruptive describes how an   Implying huge organization works organizational in terms of value challenges creation, delivery Future and capture Business Incremental   Substantial change in Radical technology, business (current R&D) model unchanged Current Un- Business   High level of changed technical risk Low High Technological change Copyright © Siemens AG 2012. All rights reserved. Page 23 August 2012 Corporate Communications
  • 24. Siemens answers the toughest innovation challenges Innovation examples Increased digitalization of factory planning: New 3 1 1 Siemens buys UGS to enable integrated management of whole Radical Business Model Disruptive Disruptive product lifecycle (digital factory) New materials (e.g. Ceramics with enhanced properties): 2 Incremental 2 New heat shield for turbines (current R&D) Radical create competitive advantages Un- changed Energy savings Low Technological High Performance contracting: change 3 Siemens sells reduction of energy consumption and is paid in % of realized reductions Copyright © Siemens AG 2012. All rights reserved. Page 24 August 2012 Corporate Communications
  • 25. Siemens Corporate Innovation Process (CIP) promotes growth through innovation Goals Corporate Innovation Process and Pipeline   Key objectives of the CIP are Capital allocation decision -  to ensure a timely identification of Preselection Prioritization by Managing Board disruptive commercialization Discussion challenges, Identification Elaboration on Corp. of Implemen- -  to realize their strong potential of Corporate Innovation tation Corporate Opportunities business impact, Innovation Fields Innovation with CEO/CFO/ Follow-up Opportunities -  to have a stringent and holistic CTO capital allocation decision, Innovation Business Plan Defined strategy, Follow up with -  to set-up clear operational Fields owner and budget go/no go ownership and a continuous decision process -  to ensure top management attention Corporate Innovation Pipeline   CIP will push organic growth in support of One Siemens growth targets Copyright © Siemens AG 2012. All rights reserved. Page 25 August 2012 Corporate Communications
  • 26. We will tap further upside potential on all levels of technology synergies … Infrastructure Leveraging the technological Industry Energy Healthcare & Cities synergies at all levels Common technology Use of common technologies, shared R&D- 1 projects, platform projects, common use of and platform IPRs, innovation value chains Best-practice sharing between Divisions, Corporate Departments and Regional Best-practice sharing 2 Companies as with Software Initiative (SWI), Project Management Multiple impact of Corporate Technology, Lighthouse projects, technologies, technology Corporate Technology 3 consulting, innovation management & process consulting, patents, standardization Copyright © Siemens AG 2012. All rights reserved. Page 26 August 2012 Corporate Communications
  • 27. Networks are the breeding grounds for innovation (“Open innovation”) Research Institutes Key Universities Customers Other Industries Competitors Governmental Start-up / partners VCs ''Think Tanks'' Copyright © Siemens AG 2012. All rights reserved. Page 27 August 2012 Corporate Communications
  • 28. Innovating with partners – Closed’ and ‘open’ processes complement one another “The lab is our “The world is world.“ our lab.“ We must be a leader in key technologies … … and be capable of integrating innovation partners.   We generate the best ideas in key technologies   …and make use of all internal and external ideas. and competences...   We protect our competitive advantage, for   …while also managing the risks – which enables example, through key patents… us to be open for knowledge transfer.   World-class R&D teams in key technology   …combined with external R&D resources, create fields… tremendous value.   Our employees are on equal terms with the most   …allowing them to exchange ideas with the most innovative suppliers, customers, partners… talented people at the company and beyond. Copyright © Siemens AG 2012. All rights reserved. Page 28 August 2012 Corporate Communications
  • 29. Siemens strategy: Strengthen competitive position in mid-range and low-end markets (top+Smart) Developed countries Emerging countries e.g. GER, USA, JPN e.g. CHN, IND High-end High-End High-End products Leverage Current & future global network of innovation focus of Siemens Mid-Range, Mid-Range, SMART Low-End Low-End Low-End-Portfolio Low-cost portfolio and Additional localization potential for Siemens Copyright © Siemens AG 2012. All rights reserved. Page 29 August 2012 Corporate Communications
  • 30. The product requirements of emerging markets are different to those of the developed world Siemens solution: SMART value product Product requirements development in the Region  Products must be robust, to work in a tough environment e.g. temperature, dust, humidity, voltage / frequency fluctuations, low-skilled  S imple operators  With just the basic features  M aintenance-friendly  Price in line with buying power of consumers  A ffordable  Must be of high quality & comparable with  R eliable & robust global standards  T imely to market  Must also be repairable  And suitable for rural distribution conditions SMART value products are driven by innovation, quality and costs Copyright © Siemens AG 2012. All rights reserved. Page 30 August 2012 Corporate Communications
  • 31. SMART Off-grid lighting & energy solution by 1.6 billion people worldwide without electricity The vision: To set up a sustainable and financeable energy and lighting supply system for households in regions without power grids Off-grid project in Kenya ''Umeme Kwa Wote – Energy For All'' The idea of ''Energy Hubs'':   Off-grid via photo-voltaic systems  Water purification   OSRAM-luminaire with external battery unit: Up to 3,000 l ('‘O-Lamp Basic'‘) or OSRAM-luminaire per day with integrated battery (O-Lamp ''2 in 1'': CFLi plus LED plus battery)  Water filtering with OSRAM Puritec   Services: Charging of batteries, direct UVC-lamps mobile phone charging and loading of electronic devices, water purification The 1st holistic lighting and energy concept from a company for developing and emerging countries Copyright © Siemens AG 2012. All rights reserved. Page 31 August 2012 Corporate Communications
  • 32. Multix Select DR: Cost-effective x-ray system  Multix Select DR offers a cost-effective entry point into digital radiography:   Suitable for virtually all clinical radiography applications   Easy to use   Attractive price-performance ratio   Priced at around one third below Siemens' comparable predecessor products  Equally attractive to small and medium-sized hospitals in emerging countries as well as to small hospitals and physicians' clinics in industrialized countries. Copyright © Siemens AG 2012. All rights reserved. Page 32 August 2012 Corporate Communications
  • 33. Strategic visioning process – Pictures of the Future Today‘s Influence factors business 'Picture of the Future’ and trends Society Politics Economy Extrapolation Retropolation (Roadmaps) (Scenarios) Environment Technology Customers Competitors Suppliers Today Short-term Medium-term Long-term Copyright © Siemens AG 2012. All rights reserved. Page 33 August 2012 Corporate Communications
  • 34. Benchmarking: Innovation radar highlights strengths and weaknesses Budget 1 Strategy 2 The innovation radar determines, compared with competitors, how well developed 3 the skills of the company are for successfully implementing the Technology 4 innovation strategy. The radar is the basis for defining measures 5 for improvement. Innovation core processes Qualification and ability Corporate culture Patents and standards Evaluation of own strength Importance for innovation Copyright © Siemens AG 2012. All rights reserved. Page 34 August 2012 Corporate Communications
  • 35. Any innovation process begins and ends with the customer Implementation Implementation Invention in the company in the market Generating ideas Business plan (draft) Marketing   Customer benefits   Product specification  Market segmentation   Creativity   Business strategy  Timing workshops   Business data  Alliances/cooperation Selecting ideas Top management  Key customers   Value creation support Anforderu   Competition Financing Sales Lösungen ngen des   Competence Project management After-sales service für den Kunden Production/logistics Kunden IP generation Integration (testing) Controlling Copyright © Siemens AG 2012. All rights reserved. Page 35 August 2012 Corporate Communications
  • 36. Culture of Innovation: The right climate for innovators and inventors   Siemens Corporate Innovation Process (CIP)   top+ innovation award   “Inventor of the year” award   Top innovators   3i suggestion program and award   Innovation benchmarking   Community of Practice Innovation Management (CoP InnoM)   Best-practice sharing   Working Group Innovation (WG-I) Copyright © Siemens AG 2012. All rights reserved. Page 36 August 2012 Corporate Communications
  • 37. Building a pool of young R&D employees is the key to our innovative strength   Engineers and scientists are in short The majority of jobs at Siemens are geared to engineers and scientists. supply – worldwide.   Not only university graduates but also experienced professionals are scarce. Natural sciences, indus- Other 2% trial engineering 3% Electrical engineering/ Electrical engineering/ Contact to Siemens early on helps ensure IT 4% Mechanical engineer- ing 30% a steady supply of young engineers. Economic Ca. sciences 6% 2900 Business adminis- Other fields of   Systematic cooperation with the world’s tration 9% engineering 18% leading universities   Interesting programs to foster student IT 10% Mechanical engineering 15% trainees and interns   YOLANTE – A special program to nurture women engineers Number of job openings in Germany for   Work-study programs, also in employees with a university degree, by area of specialization (as of 10/2011) engineering professions Copyright © Siemens AG 2012. All rights reserved. Page 37 August 2012 Corporate Communications
  • 38. Contents Siemens at a glance: Key figures and strategy 2 – 16 Innovation strategy and tools 17 – 37 Input: R&D expenditure 38 – 43 Output: R&D results, patents 44 – 48 Examples of innovation: Sectors 49 – 93 Copyright © Siemens AG 2012. All rights reserved. Page 38 August 2012 Corporate Communications
  • 39. The Top 10 companies of electrical and electronics industry 2010 1) Sales by big companies of the electrical industry 2011, in bn. EUR 1) 1 GE 2) 70.82) 107.7 2 Samsung3) 102.6 3 HP 91.0 4 Hitachi 83.3 5 IBM 76.1 6 Panasonic 73.9 7 Siemens 73.5 8 Sony 60.9 9 Toshiba 55.1 10 Microsoft 50.8 1) Fiscal year: Oct. 1, 2010 – Sept. 30, 2011 2) 70.8 bn EUR revenue if you exclude GE Capital Services and National Broadcasting Company 3) Estimated Source: Siemens AG, CD ST SP PP Copyright © Siemens AG 2012. All rights reserved. Page 39 August 2012 Corporate Communications
  • 40. Siemens conducts R&D at some 160 locations worldwide Some of the major R&D locations Erlangen Nuremberg Asia/Australia Germany Finspång Forchheim 12% 42% Amberg Berlin Zilina Nordborg Europe, Near St. Petersburg and Middle Brunswick Americas East, C.I.S. Buffalo Grove 25% 21% Hoffmann Estates Mülheim Bratislava Tarrytown Lincoln Moscow Minnetonka Flanders 27,800 R&D Employees (FY 2011)* Karlsruhe Budapest Issaquah Norwood Beijing Brasov Princeton Zug Tokyo Berkeley Beit Shemesh Newark Mountain View Malvern Knoxville Shanghai Los Angeles Grenoble Gurgaon Guadalajara Arlington Suzhou Houston Munich Thane Shenzhen Linz Vienna Pune Bangalore Kolkata Nanjing Jundiaí Chennai South Windsor São Paulo Singapore Macquarie Park *Total number: Source: Siemens Annual Report 2011 Distribution: Status September 30, 2011 Copyright © Siemens AG 2012. All rights reserved. Page 40 August 2012 Corporate Communications
  • 41. Partnerships with leading research facilities Moscow Princeton Berkeley Beijing Tokyo Shanghai Bangalore Singapore Siemens‘ strategic partner program with top universities worldwide, the Center of Knowledge Interchange (CKI): USA   MIT, Cambridge, Massachusetts   UC Berkeley, California A selection of other major cooperation partners: Europe  RWTH Aachen University  FAU Erlangen Locations of corporate  Fraunhofer Gesellschaft facilities  Technical University Berlin  Technical University Darmstadt  Technical University Munich  Technical University Dresden Cooperation network  Technical university of Denmark,  Karlsruhe Institute of Technology Copenhagen  Eidgenössische Technische Hochschule Zurich Roughly 1,000 new research partnerships China  Johannes Kepler University Linz are started every year. The majority are  Tongji University, Shanghai  Johns Hopkins University conducted by Corporate Technology, with  Tsinghua University, Beijing  University of Oxford all others initiated directly by various  Moscow State University Siemens business areas.  Georgia Institute of Technology  University of Tokyo Copyright © Siemens AG 2012. All rights reserved. Page 41 August 2012 Corporate Communications
  • 42. “The world is our lab” – Global partnerships with leading universities, customers and suppliers Worldwide cooperation network Example: Gas turbine development Overall plant efficiency Competences Vision  Aerodynamics  Dynamic integrity  Materials / coatings Over 60%  Combustion  Thermal conduction  Probabilistic design  Diagnostics and Past 2010 Future sensors   Over 1,000 partner universities in 50 countries   Only by closely integrating the R&D network was   Strategic partnerships with top universities in the it possible to set a new world record for power U.S., Europe and China plant efficiency.   Exchanges of experts: some 200 teaching   Some 50 leading universities worldwide are appointments, fellowships and honorary contributing their core competences (e.g., professorships Tsinghua University in Beijing).   In 2010, Siemens hired more than 11,000   Preferred and licensed suppliers for specific engineering graduates. strategic components Copyright © Siemens AG 2012. All rights reserved. Page 42 August 2012 Corporate Communications
  • 43. 800 million euros of venture capital: Strengthening the power to innovate Siemens Technology Technology-to-Business Siemens Venture Capital 1) Accelerator (STA) Center (TTB) Munich, USA, Israel, China, Munich Berkeley, Shanghai India Seed phase Start-up Market entry/ Exit (ideas, patents) phase expansion (floating/selling) Siemens Venture Capital (SVC) M&A Siemens Technology Accelerator (STA) Siemens Technology-to-Business Center (TTB) Tasks and objectives   Driving innovative ideas/technologies for new markets to strengthen the company’s power to innovate with an adequate return   Generating new business by turning innovative ideas to practical account:   Spin-ins and spin-outs: embedded in existing Siemens structures or in the form of a start-up foundation (STA and TTB)   Direct participation in external start-up companies and VC funds (SVC)   Support and growth through financing and coaching   Coupling technology orientation with business orientation   Establishing a new culture of innovation and entrepreneurship 1) Siemens Venture Capital has up to now invested in over 150 technology companies and 40 venture capital funds. Copyright © Siemens AG 2012. All rights reserved. Page 43 August 2012 Corporate Communications
  • 44. Contents Siemens at a glance: Key figures and strategy 2 – 16 Innovation strategy and tools 17 – 37 Input: R&D expenditure 38 – 43 Output: R&D results, patents 44 – 48 Examples of innovation: Sectors 49 – 93 Copyright © Siemens AG 2012. All rights reserved. Page 44 August 2012 Corporate Communications
  • 45. Patent ranking: Siemens is in 3rd (GER), 1st (EP) and 10th place (US) German Patent European US Patent & and Trademark Office Patent Office Trademark Office Bosch 1 Siemens 1 IBM 1 Bosch 2 Daimler Daimler 2 Philips 2 Samsung 3 Siemens 3 Samsung BASF 3 Canon 4 Schäffler GM 4 BASF 4 Hitachi Siemens 5 GM Bosch 5 LG 5 Panasonic 6 BSH LG 6 Qualcomm 6 Toshiba 7 VW 7 GE 7 Microsoft BSH 8 ZF Friedrichshafen 8 Bosch 8 Sony 9 Audi 9 Ericsson 9 Fujitsu 10 BMW 10 Mitsubishi 10 Siemens … 11 Sony 11 GE … 12 Panasonic 12 Seiko 13 GE GE 13 Bayer 13 LG Electronics 0 500 1000 1500 2000 2500 3000 0 1000 2000 3000 4000 0 1000 2000 3000 4000 (Source: DPMA, (Source: EPA,, (Source: IPO, Patent applications, Status: 2011) Patent applications, Status: 2011) Patents Granted, Stand: 2011) Copyright © Siemens AG 2012. All rights reserved. Page 45 August 2012 Corporate Communications
  • 46. Siemens Patent key figures, by Sectors – FY 2011*) Invention disclosures First patent filings Patents granted Healthcare Healthcare Healthcare Industry Industry Industry 19% Energy 22% Energy 23% Energy 24% 24% 28% 8.6001) 23% 4.3002) 21% 53.300 18% 16% 15% 12% 16% 17% 16% I&C I&C Cross I&C 3% 1% Sector CT CT 2% & Others Cross Sector Cross Sector 23% & Others & Others CT 1)  39 Inventions per day (assuming 220 working days) 2) 20 applications per day (assuming 220 working days) *) Status: September 30, 2011 Copyright © Siemens AG 2012. All rights reserved. Page 46 August 2012 Corporate Communications
  • 47. Patent management has a long Tradition at Siemens Development of invention disclosures and patent registrations 11,000 10,000 “I believe that one of the main reasons why 9,000 our factories are flourishing is the fact that our 8,000 products are largely based on our own 7,000 inventions.” 6,000 Werner von Siemens 5,000 4,000 3,000 2,000 1,000 0 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 without without SV Infineon without Com Invention disclosures Invention disclosures (GER) First filings First filings (GER) Copyright © Siemens AG 2012. All rights reserved. Page 47 August 2012 Corporate Communications
  • 48. Siemens in comparison First patent publications of selected competitors (conglomerates) 8000 IBM zum Vergleich Start of 7000 Start of patent IP+ Initiative initiatives at Siemens 6000 GE and Philips Toshiba 5000 GE 4000 Hitachi 3000 Philips 2000 Mitsubishi Electric 1000 Honeywell 0 (Status: September 30, 2011 ) 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Siemens IP+ Initiative: Strategic focus for patent management Copyright © Siemens AG 2012. All rights reserved. Page 48 August 2012 Corporate Communications