Innovation of CocaCola slideshare

1. INNOVATION
OF
1 2 3 4 5 6
ABDUL NAFAI NAEEM
MUHAMMAD SAQIB IQBAL
LIM TECK HOE
Organization
InnovationPolicy
Framework&
Strategy
Implementation
Tool/Activity

2. Introduction
Policy
Framework&
Strategy
Tools
Implementation
Is the 5thmost recognised & valuable brand in the world

3. Policies
INNOVATION POLICY

4. introduction
In
Policies
INNOVATION POLICY

5. Policies

6. Policies

7. organization
policy
Tools/activity
implementation
Consumer Needs
Serves 3500 products to
more than 200 countries
PRODUCT
Best in class
Ensure marketing &
distribution channel keeps
innovating
MARKETING
Environment Friendly
contribute to recycle & env
friendly products including
Charitable efforts
SUSTAINABILITY
Lifestyle & Culture
Changing the lifestyle of
people, adapting cultures
CULTURE
Whypython?
Framework&
strategy

8. Whypython
Framework&
strategy

9. Framework&
strategy

10. organization
policy
framework
Tools
implementation
conclusion
04
Creative Hitlist / Feedbacks
Broad Innovative Approach
/Killing the Zombies
Lift, Shift & Scale
Sharper Focus on Value over Volume
02
03
05
01
PEST (EL) AnalysisPEST (EL) Analysis

11. Tools
Derivations of PEST(EL) analysis, Creative Hitlist and Feedbacks

12. organization
policy
framework
Tools
implementation
conclusion

13. organization
policy
framework
Tools
implementation
conclusion

14. organization
policy
framework
Tools
implementation
conclusion

15. organization
policy
framework
Tools
implementation
conclusion

16. organization
policy
framework
Tools
implementation
conclusion

17. introducction
Aims&scope
Whypython?
methodology
implementation

18. organization
policy
framework
Tools
implementation
JOURNEY FROM EXPLORER TO CHALLANGER
TO LEADER (PEST EL ANAYLSIS)
A WORLD-CLASS COFFEE PLATFORM
COCA COLA FREESTYLE MOBILE APPS
(Feedbacks)0404
0303
0202
0101
EXPANDING PORTFOLIO THROUGH LIFT,
SHIFT AND SCALE

20. In 2018, over 500 lift/shift/scale launches were executed across multiple key markets and on-trend brands

21. Shifting to More of a Category Cluster Model to Drive Growth Across Our Total Portfolio

24. COCA COLA FREESTYLE MOBILE APPS
This Coca Cola Freestyle Mobile Apps allow
consumer to choose 120 different combinations of
drink from 20,000 drink dispensers in America.
This is a game changing innovation and
revolutionize the whole quick service restaurant
beverage experience.
This innovation is designed based on their Shark
Tank camp organized within TCCC.
It is also has SCAMPER element in it where it
combined drinks with lifestyle and technology.

26. organization
policy
framework
startegy
implementation
conclusion

27. Thank you.