Web & Social Media Analytics Previous Year Question Paper.pdf
Best Cold Email Examples and Tactics to Generate More Leads (1).pptx
1. Best Cold Email
Examples and
Tactics to Generate
More Leads
Here is where your presentation begins
2. CONTENTS OF THIS TEMPLATE
In the world of email marketing, cold emails always have a special place
to attract potential customers. They are used at the first contact with the
user when both of you have never contacted each other. Cold emails help
to unobtrusively start a business conversation and, with the right
approach, are more effective than other methods in attracting new
customers.
Best Cold Email Examples and Tactics to Generate More Leads
4. Perhaps the best cold email template is AIDA or attention->interest-
>desire->action. The system is simple –
you attract users with a headline or first line;
keep the user’s interest;
provoke the desire of the client to buy/receive the product;
explain what you need to do to get it.
AIDA
5. The BAB template is also effective in cold mailing. Its essence:
clarification of the existing problem of the client;
a description of the picture, how everything will change after its solution;
building a connecting bridge in the form of your product, which will lead to
a better picture.
BAB
6. We describe the problem, tell what it leads to, and offer a
way to avoid the bad. This approach motivates the client
by simply avoiding pain.
PAS
8. Subject lines
The subject line determines whether your email will be
opened or not. Therefore, its creation must be
approached thoughtfully and carefully.
9. Body Copy
It is important that the text is well-written and
grammatically correct. If you are not good enough to
write by yourself, you can always take assistance from
the Paraphrasing tool.
10. Personalize
Since this will be the first time that communication with
the client will take place through letters, a large amount
of information must be collected in order to provide the
most personalized content. Clients are demanding and
will not pay attention to general words that do not apply
to them personally.
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