Learn the benefits of SMS Marketing for insurance agencies.

1. Why Insurance Agencies Should
Switch to SMS Marketing

2. Low risk/high reward
• Traditional media marketing (print, television,
etc.) is expensive and unspecific, often too
general to reach individual consumers.
• Email and other electronic message formats
are outdated, with up to eighty eight percent
of emails going unread altogether.

3. Mobile is everywhere
• Smart phones and tablets are increasingly
prevalent in modern society, a trend expected
too continue exponentially in coming years.
• Many Americans never power down their cell
phones, even during sleep, and keep them
within arm’s reach at all times.

4. Unparalleled reach
• Bulk SMS messaging can simultaneously reach
out to thousands of subscribers.
• Ninety five percent of text messages on
personal mobile devices are opened within
fifteen minutes

5. Accessibility
• At about three cents per text message,
reaching out to thousands on their personal
mobile devices is less expensive than the
average American’s monthly phone bill.
• Solutions are applicable to insurance agencies
of all types and sizes.

6. Specificity
• CallFire’s interface allows easy grouping of
subscribers and contacts for locally targeted
campaigns.
• Blast text marketing campaigns and incentives
can be fine-tuned to appeal to various groups
and types of subscribers.

7. Communication
• Text messaging is a two way street, and
CallFire SMS tracks real time subscriber
responses to text blasts at no additional cost.
• This creates open lines of communication and
the ability to conduct surveys, questionnaires,
etc.

8. Promotions and reminders
• Notify subscribers of upcoming promotions
and company events and develop dialogue
about what consumers expect from their
insurance agencies.
• Broadcast service updates and reminders to
applicable subscribers at appropriate times of
year without being intrusive.

9. Scalable solutions
• CallFire’s business text marketing services are
billed on a per-text basis.
• The size of your bill is proportional to the size
of your campaign and subscriber base.

10. Unparalleled support
• CallFire provides many online tutorials and
explanatory videos to help you get started.
• Live help is available during business hours
through one-on-one online chat.