ePharma Summit Next Generation Content Infographic 3 5 13
Next Generation Content Our Dilemma: Our Habit: Blaming our channel Next Generation Healthcare Content must be Storied & Gameful! Getting customers to engage more, learn faster and for what our content does not do act more consistently in the interest of as well as it used to... Story: Craig A. DeLarge at Twitter: @cadelarge & G+: email@example.com better health as a result of our communications. Design: Marty Kovach at Twitter: @MartynK & firstname.lastname@example.orgUser designed by Luis Prado from The Noun Project Share designed by Thomas Le Bas from The Noun Project Our Need: A new generation of content to reengage customers, HCPs, patients, caregivers & payors, inciting them to better health outcomes! Share designed by Thomas Le Bas from The Noun Project Our Opportunity: These Ancient & Evergreen Conversation designed by Márcio Duarte from The Noun Project Trees designed by Phil Goodwin from The Noun Project Games date to Storied & Content Forms... 2,600 BC as Senet & Mancala... Gameful Define & Inspire Communities... & Motivate Successful Content! Journeys and stories Trees designed by Phil Goodwin from The Noun Project Community designed by Mike Endale from The Noun Project are even older... yet they are as evergreen as… Video Game Controller designed by Luis Martins from The Noun Project a hero on some storied journey to wellness & recovery. a member of some community of accountability & support and … I like these forms for healthcare application because... it seems to me that every successful patient is… Superhero designed by Simon Child from The Noun Project Patient designed by TypePlus from The Noun Project Conversation designed by Márcio Duarte from The Noun Project medium for transmitting knowledge & wisdom & forming relationship Stories are sequentially narrated performances involving 2+ participants making sense of experience in a way that evokes an emotional response... & Cycles which align to patient journey The Most inspiring Their healthcare Stories have Arcs Stories work on the paradigms of the very examples I’ve seen are applications are… Return Ordinary World Call to Adventure arcs and cycles. basis for society & culture. with Engaging News about company, Elxiir Refusal of the Call ACT 1 ACT 2 ACT 3 Setup Conflict Resolution customers, employees, etc. No Story. No Culture. Resurrection Meeting the Mentor Disease & Product Education Road Crossing Climax Decision = Back the Threshold Community Support Tests, Allies, & Confrontation Enemies Inciting Incident Creating Empathy Reward Innermost Cave Resolution Ordeal Ferris Wheel designed by Heros Journey attibutable to doodletillidie from The Noun Joseph Campbel http://research.northumbria.ac.uk/support/2012/10/23/telling-a-good-story-impact-case-studies-as-narrative-arc/ Project Speech Bubble designed by Bram van Rijen from The Noun Project Collison, C. and Mackenzie, A. (1999), The power of story in organisations. Journal of Workplace Learning, 11(1), 38-40. The Most inspiring Communities Journeys RULES Games are… Games consist of mechanics examples I’ve seen are... Structured & & dynamics which include… Their healthcare applications are… (Stories) (Games) AGENCY CONTROL CHALLENGE Games MOBILE challenging [play] Disease Education which makes makes one a PARTICIPATION HERO SOLVING HEROINTERACTION learning reward- Skill Development ing, engagement in their own story. COMMUNITY deeper, triggers autonomy &... TIMESHIFT Sense of Control & Accountability APPOINTMENTS GLORY Video Game Controller designed by Luis Martins from The Noun Project IMAGINATION RISK TAKING (Dignan, Author of The Game Frame) PLAY Built using Tagxedo.com COMPETITION Community Support applied to the patient journey Arcade Game designed by lilian midori fukuhara from The Noun Project ACHIEVMENT LEVEL Vitruvian Man designed by Jakob Vogel from The Noun Project in the following ways: What we can do to capitalize on these engagement • Providing community • Roadmaps & rewards for opportunities identification & support progress made. • Contexts that make sense of • Encouraging along an • Use new strategic eyes & ears to disease & treatment ordeals adherence journey towards investigate how we can leverage • Modeling of what “fellow” recovery goal with stories & games to help patients success and struggles look • An educational simulation in the quest from victim to hero. like for: • Plan to appropriately integrate stories • Frame for inciting empathy - experimenting with & game dynamics into customer & advocacy reality of disease & experiences to create greater recovery community, accountability and - skill development empathy.