La scrittura incamminati

Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI

Scrittura

Scrittura Writing

Scrittura
Incamminati
Writing

Scrittura
Incamminati
Writing
Forward

FORWARD IN WRITING

Writing is communication

Communication – process of transferring
information from one source to another

Sometimes writing is used solely to convey information.

Walt Disney Co. is laying off about 80 people as it radically
shrinks the number of YouTube video creators supported
by its Maker Studios unit, said a person close to the
company.
Wall Street Journal, Feb. 23, 2017
Sometimes writing is used solely to convey information

Sometimes writing also is used for self-expression

Sometimes writing is used purely
for self-expression
“De do do do, de da da da, Is all I want to say to you
The Police
Da Doo Ron Ron
The Crystals

Sometimes writing is both

Sometimes writing is both
communication and self-expression
“Toto, I've a feeling we're not in Kansas anymore.”

f
Information you need to convey
often is not self-expression
Resume
Biography
Artist statement
Press release

f
Gallery owners
Knowledgeable art lovers
Non-knowledgeable art lovers
Art contest judges
Grant givers
The message is shaped by audience and format
Audience

f Gallery owners
Knowledgeable art lovers
Non-knowledgeable art lovers
Art contest judges
Grant Givers
The message is shaped by audience and format
Audience
Format
Letter
Email
Press release
Web pages
Social media

f

f First Step - Think
What is the message?

Reasons to Choose Studio IncamminatiISCRITTURA INCAMMINATI
f First Step - Think
What do you want to say?
Jot down the most important points to convey to that particular audience.
Write a topic sentence summarizing those points.
Make an outline using the main points.
Rearrange those points as needed.
What is the message?

Tip No. 1
f
Vocabulary
Commonly misused words
Affect/effect Their, there and they’re Farther/further
Premier / Premiere Ensure/insure
Capitol/capital principal/principle then/than

Tip No. 2
Active Voice
Subject-Verb-Object

Tip No. 2
Active Voice
Subject-Verb-Object
Active voice is stronger and moves the action along.
Passive voice can be confusing to follow.

Tip No. 2
Active Voice
Subject-Verb-Object
Active
“I like to conceive a painting in real scale and in color.”
Nelson Shanks
Passive
“The painting was conceived in real scale and in color, as I like to
do.”
Active voice is stronger and moves the action along.
Passive voice can be confusing to follow.

Tip No. 2
Active Voice
Subject-Verb-Object
Active voice demands strong verbs

Tip No. 2
Active Voice
Subject-Verb-Object
Active voice demands strong verbs, not nouns
Make a recommendation = recommend
Arrive at a conclusion = conclude
Perform an analysis = analyze

Tip No. 3
Use Short Sentences
Readability is partly based on the fact more words per sentence
hurts reader comprehension.

Tip No. 3
Use Short Sentences
Believing that a specialized approach and focus for recovering from
uninsured individuals is most effective, we use a professional
collection agency whose expertise has proven successful in the
recovery process.

Tip No. 3
Use Short Sentences
Believing that a specialized approach and focus for recovering from
uninsured individuals is most effective, we use a professional
collection agency whose expertise has proven successful in the
recovery process.
We believe a specialized approach for recovering from
uninsured individuals is most effective. So, we use a professional
collection agency with proven expertise in the recovery process.

Tip No. 4
Cut excess words
Yuk Yay
as a means of to
as prescribed by in, under
at a later date later
at the present time now, currently
for the purpose of to, for
in accordance with under
in order to to
in the event that if
on a monthly basis monthly
pertaining to of, about
should it appear that if

Reasons to Choose Studio IncamminatiISCRITTURA INCAMMINATI
Orwellian
Never use a long word where a short one will do.
If it is possible to cut a word out, always cut it out.
Never use the passive where you can use the active.
Never use a foreign phrase, a scientific word or a
jargon word if you can think of an everyday English
equivalent.
“Politics and the English Language,” George Orwell

Meaningful Examples
Resume
Name, Address, Website
Education
Grants/Awards
Group Exhibitions
Commissions
Collections
Bibliography
College Art Association guidelines

Meaningful Examples
Resume
Contact info
Ivan A. Nubrush
400 ½ North 12 Street Phone: 215-010-0010
Fax: 215-010-0010 Ivan@artsofantastico.com
www.ArtsoFantastico.com
Education
MFA 1998 Sculpture University of Kansas
BA 1992 French Southern Methodist University (cum laude)
Grants/Awards
1998 New York Council for the Arts Fellowship
Solo Exhibitions
1998 New Work, Kirkland Art Center, Clinton, New York
1999 MFA Thesis Exhibition, University of Kansas
Group Exhibitions
1997 They Landed in Lawrence, Lawrence Art Association, Lawrence, KS
Commissions
Christian Bale
Collections
Heckscher Museum of Art, Huntington, NY
Lawrence Art Center, Lawrence, KS
Bibliography
Diane Terrel, “New Work in Central New York,” Sculpture 17, no. 1 (January
1998): 63.
Current Employment
Visiting Assistant Professor, Hamilton College, Clinton, NY
Current Gallery Representation
Village on the Green Galleria
Brooklyn, NY

Meaningful Examples
Biography
Based on your resume
Third-person, narrative form – sentences and paragraphs
Start with overarching sentence about your most important features
Fill in with other facts

Reasons to Choose Studio IncamminatiISCRITTO INCAMMINATI
Meaningful Examples
Biography
DAN THOMPSON
Dan Thompson co-founded the Grand Central Academy of Art in
New York In 2006. He has also instructed privately at Studio 126
in New York and taught at Parsons the New School for Design,
the New York Academy of Art and at the Art Students League of
New York.
He has taught workshops in Seattle, Santa Fe, Los Angeles, New
York, Toronto, New Orleans, Washington, D.C. and in France.
Dan's work can be found in the collections of Forbes Magazine
New York, the University of Maryland, Baltimore, MD, and John
Barth & Son, in Nuremburg, Germany, among others.

Meaningful Examples
Artist Statement
Helps potential buyers, students or employers understand what you
believe to be the most important aspects of your art and the techniques
you use to make it.
Why do you like to create art?
What subjects do you prefer? Why?
What processes and techniques do you use? Why?
How is your work different from others?
What do you see in your artwork?
What do other people say they see?
Who or what inspires you?

Meaningful Examples
Artist Statement
Don’t say you’ve been drawing since
childhood. Unless . . .
Connect what your art expresses with the
medium that you're expressing it in.
Be specific. If your art is "inspired by
assessments of the fundamentals of the
natural world," tell which fundamentals and
how they inspire you.
Don't tell people how to see, feel, behave,
respond, or otherwise relate to your art.

Meaningful Examples
Artist Statement
Include
An explanation of the materials and media – What tools
do you use? Be specific.
An explanation of the subject matter and concepts. What
sets your work apart from other work?
How these two aspects reinforce or contradict each
another?

International Art English
2012 essay by David Levine and Alix Rule.
The art world relies on a unique language which…”has everything to
do with English, but is emphatically not English.”
• More rather than fewer words
• Lots of prefixes: para, proto, post and hyper
•Lots of created nouns: visual=visuality; global=globality;
experience=expereriencability
• Love of adverbs – “radically questioned” and double adverbials
“playfully and subversively”

International Art English
The Simon Lee Gallery in Mayfair is currently showing work by the
veteran American artist Sherrie Levine. A dozen small pink skulls in
glass cases face the door. A dozen small bronze mirrors, blandly
framed but precisely arranged, wink from the walls. In the deep, quiet
space of the London gallery, shut away from Mayfair's millionaire
traffic jams, all is minimal, tasteful and oddly calming.
Until you read the exhibition hand-out. "The artist brings the viewer
face to face with their own preconceived hierarchy of cultural values
and assumptions of artistic worth," it says. "Each mirror imaginatively
propels its viewer forward into the seemingly infinite progression of
possible reproductions that the artist's practice engenders, whilst
simultaneously pulling them backwards in a quest for the 'original'
source or referent that underlines Levine's oeuvre.”
The Guardian, Jan. 2013

I am irritated by my own writing. I am like a violinist whose ear is true,
but whose fingers refuse to reproduce precisely the sound he hears within.
Gustave Flaubert
A writer is a person for whom writing is more difficult than it is for other
people.
Thomas Mann
Writing is the flip side of sex – it's good only when it's over.
Hunter S. Thompson
My most important piece of advice to all you would-be writers: When you
write, try to leave out all the parts readers skip.
Elmore Leonard
Easy reading is damned hard writing.
Anonymous

1. Find a subject you care about
Find a subject you care about.
2. Do not ramble
I won't ramble on about that.
3. Keep it simple
Simplicity of language is not only reputable, but perhaps even sacred. The
Bible opens with a sentence well within the writing skills of a lively fourteen-
year-old: "In the beginning God created the heaven and the earth."
4. Have guts to cut
If a sentence, no matter how excellent, does not illuminate your subject in
some new and useful way, scratch it out.

5. Pity the readers
They have to identify thousands of little marks on paper, and make sense of
them immediately. They have to read, an art so difficult that most people
don't really master it . . . So this discussion must finally acknowledge that
our stylistic options as writers are neither numerous nor glamorous. . . Our
audience requires us to be sympathetic and patient readers, ever willing to
simplify and clarify …

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