1. • Enterprising spirit
• Self ocupation
• Creativity
FACTORS WHICH ALLOW THE BIRTH OF A NEW BUSINESS IDEA
• Enterprising spirit
• Self ocupation
• Creativity

2. THINKING THROUGH THE IDEA
• Consulting technicians, professionals
• Workers and and enterprisers from the
sector
• Consummers
• Press
• Bibliography
• Friends, family

3. ASSESSMENT
OF THE
ASSESSMENT
OF THE
IDEA
IDEA
ADVANTAGES DISADVANTAGES

4. IDEAS IDEAS
S
ELE
CT
CION
KNOWLEDGE
IMPROVEMENT
FIRST
ASSESSMENT
BBUUSSIINNEESSSS P PLLAANN
CHOSEN
IDEA
IDEAS
IDEAS IDEAS

5. IDEA + FAVOURABLE ASSESSMENT = BBUUSSIINNEESSSS P PLLAANN

6. BBUUSSIINNEESSSS P PLLAANN
A document which develops a business idea into a business project

7. BBUUSSIINNEESS P PLLAANN
- a guide for starting and developing a business
- clear and attractive in order to get financial support

8. BBUUSSIINNEESSSS P PLLAANN
It must:
- identify/describe/analize the opportunity that it offers
- assess the technical, economic and financial v i a b i l i t y
- develop the processes, strategies for a business opportunity to
become a business project

9. PRESENTATION
MARKET STUDY
PRODUCTION, SERVICES, SUPPLIES
COMUNICATION
PRODUCT MARKETING
SITUATION
HUMAN RESOURCES
PROJECT VIABILITY
SCHEDULE
BBUUSSIINNEESSSS P PLLAANN

10. EExxeeccuuttiivvee ssuummmmaarryy
In order to get a potential investor to read the business plan, an
impeccable presentation card, the executive summary, is essential.
Otherwise, the effort invested in making the plan becomes useless, simply
because nobody will ever read it.”

11. EExxeeccuuttiivvee ssuummmmaarryy
A good executive summary synthesizes the most important aspects
of a business plan and it should be:
- Objective
- Well stuctured
- Clear and easy to understand
- Brief, 2 pages
- Atracttive
- Effective /convincing

12. take a chance