Social currency
             Why content matters in social media




Chris Buckley - @buckers
Few brands were built to be social. They
weren’t created to converse. The future success
of a brand is dependent on how qu...
The way we collect and
share knowledge and
information has changed
We like to collaborate
and create connections
Social media is part
of our daily repertoire
We construct our reality
around what we discover
Compelling
True
Authentic
Transparent
Social currency creation
Currency


  Utility    Entertainment   Personal value   Information   Reward     Incentive




 ...
Social ideas

 Simplicity      Unexpected                                                         Story-
                 ...
Simplicity
Unexpected
Concrete
Credible
Emotion




Hampshire Police
Emotion




Hampshire Police
Story-
telling
Story-
telling
Technology changes,
but people stay the same
Thank you
     @headstream
  headstream.com
Social currency
Social currency
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Social currency

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Presentation for the Brand Republic Soc

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Social currency

  1. 1. Social currency Why content matters in social media Chris Buckley - @buckers
  2. 2. Few brands were built to be social. They weren’t created to converse. The future success of a brand is dependent on how quickly it can evolve to meet the desire of a connected people to engage with it
  3. 3. The way we collect and share knowledge and information has changed
  4. 4. We like to collaborate and create connections
  5. 5. Social media is part of our daily repertoire
  6. 6. We construct our reality around what we discover
  7. 7. Compelling True Authentic Transparent
  8. 8. Social currency creation Currency Utility Entertainment Personal value Information Reward Incentive Followers Engagement Share of voice Sentiment Influence Awareness and fans Effect
  9. 9. Social ideas Simplicity Unexpected Story- Concrete Credible Emotion telling Be masters of Generate Explain things Allow people Make people Multiply exclusion interest and in human to test ideas feel experiences curiosity that interactions themselves something through The single lasts towards interesting idea that you Create something story-telling could spend a Open gaps in tangible ideas lifetime knowledge, People, not following then fill them abstractions
  10. 10. Simplicity
  11. 11. Unexpected
  12. 12. Concrete
  13. 13. Credible
  14. 14. Emotion Hampshire Police
  15. 15. Emotion Hampshire Police
  16. 16. Story- telling
  17. 17. Story- telling
  18. 18. Technology changes, but people stay the same
  19. 19. Thank you @headstream headstream.com

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