This is Not an Oxymoron: Personalization Through Tech Tools

1. This is Not an Oxymoron:
Personalization Through Tech Tools
Lisa Cynamon Mayers, Intead
Charlie Schwartz, University of Cincinnati

2. STANDING OUT IN A CROWD

3. PERSONALIZE THE PROCESS

4. MARKET SEGMENTATION

6. Segmentation
• We segment our office!
– China, S. Asia, SE Asia,
– MENA, S. & C. America
• Holiday Messages
– Diwali
– Ramadan
– Others?
• Regional Pieces
– In the works
• Students, alumni, staff
• Companies
• Stores

7. RESPONSIVE DESIGN

8. Responsive at UC
Let’s look at the numbers
– Google Analytics
Top 3 Devices
-Apple iPhone 13,753’
-Apple iPad 5978’
-Samsung S5 489

9. GEOTARGETING

11. Localized Content
Native-language websites
– Regional websites
– Translations of key information

14. ENCOURAGE ENGAGEMENT

15. RETARGETING

16. Retargeting Ad Examples
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17. Retargeting Landing Page

18. Retargeting Script

19. Campaign Performance
© Carnegie Communications, Confidential and Proprietary. All Rights Reserved.

20. DIGITAL MARKETING AUTOMATION

21. DIGITAL CONTENT MARKETING TOOLS

22. DIY LANDING PAGES

23. EASY SCHEDULING

24. Questions? Thank You!

25. MANY RESOURCES ON INTEAD.COM
For more information, please contact
Lisa Cynamon Mayers, Academic Advisor: lisa@intead.com

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