Path To Mkt

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Developing an appropriate and profitable Path-to-Market for a product portfolio.

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Path To Mkt

  1. 1. G I Business Solutions, Inc. Beryl Stajich , President <ul><li>Market Intelligence </li></ul><ul><li>Business Strategy </li></ul><ul><li>Product Development, Innovation & Positioning </li></ul><ul><li>Operations, Quality, & Efficient Manufacturing Processes </li></ul><ul><li>Sales Growth & Total Communications </li></ul>Systemic Services In Developing & Sustaining An Optimal Path To Market 4 th Qtr 2008
  2. 2. Marketing & Operations Services—Matching Capabilities To Client Needs Profitable Sales Growth & Cost Reduction Business Planning Product Development & Project Mgmt. Product Quality & Effective Mfrg. Launch Planning Sales Execution Market Development Establishing Competitive Positioning & Gaining Consumer Insight Establishing Quality Procedures Developing A Relevant Product Portfolio Benchmarking Operating Results Against Growth Objectives Profitable Sales Delivery That Meets &/Or Exceeds Objectives A Continuous & Systemic Process That Can Start &/Or End At Any Of These 5 Focal Points
  3. 3. Moving To The Marketplace—A Composite Overview Of Service Capabilities Profitable Sales Growth & Cost Reduction Product Mix/Portfolio Affordable Business Structure Marketing Equation 5-Yr. Growth Plan Business Planning Planning Process Product Audits/Mkt. Acceptance Product Ideation Development Process Prototypes Market Monitoring Product Development & Project Mgmt. Market Intelligence Consumer Insight Education/Training & Support Systems Brand Platform Market Metrics Product Quality & Effective Mfrg. Launch Planning Sales Execution Digitizing & Document Handling Quality Assurance Plan Acct Mgmt, Customer Lists & Data Base Mgmt. ID Quality Gateways E-Commerce & CRM/Software Devel. Establish Launch Timetable Customer Communications Go vs. No-Go Decisions Market Execution Project Metrics Market Development VOC Feedback Concept-to-Customer Effectiveness Profitability Market Positioning

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