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for Practicum: British Fashion -3
Sergey studied at Faculty of Asian and African Studies (Saint-Petersburg State University) after which he worked in IKEA, at Season magazine, produced internal magazine at Meatland Food Group. Since 2008 Sergey has been developing his own clothing brand Oh, my which is all about simple and basic clothing. Alexey holds Bachelor degree in economics, and described himself as a typical downshifter – after working for a big developing company became a blue collar, then – self employed as a co-owner and economist at Oh, my. Nowadays Alexey is responsible for complex planning/development of Oh, my operations.