PR и спонсорство в киноиндустрии

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PR и спонсорство в киноиндустрии

  1. 1. PR and sponsorship In the UK Film Industry presented by Paul Drury, Account Director at Idea Generation
  2. 2. <ul><li>Overview </li></ul><ul><li>Introduction </li></ul><ul><li>PR approach </li></ul><ul><li>Media relations in practice </li></ul><ul><li>Brands & Partnership landscape </li></ul><ul><li>Sponsorship in practice </li></ul><ul><li>Discussion – Q&As </li></ul>
  3. 3. Idea Generation
  4. 4. My team
  5. 5. And me!
  6. 6. <ul><li>Film PR theory: Kick off </li></ul><ul><li>Goals </li></ul><ul><li>Planning </li></ul><ul><li>Structure </li></ul>
  7. 7. <ul><li>PR theory: Targets </li></ul><ul><li>Print </li></ul><ul><li>Broadcast </li></ul><ul><li>Online </li></ul>
  8. 8. <ul><li>PR theory: News Agenda </li></ul><ul><li>Landscape </li></ul><ul><li>Copy </li></ul><ul><li>Contacts </li></ul>
  9. 9. <ul><li>PR theory: Making it happen </li></ul><ul><li>Landscape </li></ul><ul><li>Copy </li></ul><ul><li>Contacts </li></ul>
  10. 14. <ul><li>Media relations, my approach: </li></ul><ul><li>Telling the story behind the story </li></ul><ul><li>Transmedia </li></ul><ul><li>Old-school tips </li></ul>
  11. 15. <ul><li>Media relations, examples: </li></ul><ul><li>Paramount, True Grit: #WhatWouldJohnWayneDo? </li></ul><ul><li>Paramount, Once Upon A Time In The West, end </li></ul><ul><li>International Buddhist Film Festival </li></ul>
  12. 17. <ul><li>Brands & Partnerships </li></ul><ul><li>The brandscape </li></ul><ul><li>Our experience </li></ul><ul><li>Making it work for your film or project </li></ul><ul><li>Planning and strategy </li></ul><ul><li>Deliverables and ROI </li></ul>
  13. 19. <ul><li>Brands & Partnerships: </li></ul><ul><li>Sailor Jerry’s Rum suppporting Encounters International Film Festival </li></ul><ul><li>Vauxhall supporting London Short Film Festival </li></ul><ul><li>In the broader cultural sector </li></ul>
  14. 22. <ul><li>Making it work: </li></ul><ul><li>Relevance </li></ul><ul><li>Timing </li></ul><ul><li>Contacts </li></ul><ul><li>Passion </li></ul><ul><li>Engagement </li></ul><ul><li>ROIs </li></ul>
  15. 23. <ul><li>The broader spectrum: </li></ul><ul><li>Product placement </li></ul><ul><li>Key developments </li></ul><ul><li>Somers Town </li></ul><ul><li>The Greatest Movie Ever Sold… </li></ul>
  16. 24. Thanks for listening! More information / copy: [email_address] About.me/pauldrury Twitter.com/thisisjukebox LinkedIN

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